30 Ways to Improve Your Landing Pages Now

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This presentation was given to the Raleigh SEO Meetup group on September 28th, 2010 and was delivered by Gregory Ng, The Chief Experience Officer at Brooks Bell Interactive.

Tecnologia

10 Steps to Improve Your Landing Pages Now Tuesday, September 28, 2010 @GregoryNg

Who is Brooks Bell Interactive? Headquarters: Raleigh NC ,[object Object],[object Object],[object Object]

The Goal of this Presentation ,[object Object],[object Object],[object Object]

C = The Key to Online Conversion POSITIVE FACTORS = >1 NEGATIVE FACTORS

The Key to Online Conversion POSITIVE FACTORS NEGATIVE FACTORS

C = The Key to Online Conversion R+M+V+O F+A = >1

C = The Key to Online Conversion R+M+V+O F+A = >1 Likelihood of Conversion Relevance Motivation Value Proposition Offer Friction Anxiety

#1 Test ,[object Object],[object Object],[object Object]

#2 Remember every page is a chance to convert! ,[object Object],[object Object],[object Object]

#3 Message Consistency ,[object Object],[object Object],[object Object]

#4 Geo-Modified Personalization ,[object Object],[object Object],[object Object]

#5 Drive traffic to product page ,[object Object],[object Object]

#12 The Power of Three ,[object Object],[object Object],[object Object]

#13 Avoid Dismissible Headlines "Did You Know That Meditating Just 15 Minutes a Day Could Change Your Life?"

CLARITY of VALUE PROPOSITION Original Headline: "Did You Know That Meditating Just 15 Minutes a Day Could Change Your Life?" 115% Lift in signups 149% increase in ROI

#30 Eye Track Your Layout ,[object Object],[object Object]

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30 Ways to Improve Your Landing Pages Now

1. 10 Steps to Improve Your Landing Pages Now Tuesday, September 28, 2010 @GregoryNg

2. Tuesday, September 28, 2010 @GregoryNg

6. C = The Key to Online Conversion POSITIVE FACTORS = >1 NEGATIVE FACTORS

7. The Key to Online Conversion POSITIVE FACTORS NEGATIVE FACTORS

8. C = The Key to Online Conversion R+M+V+O F+A = >1

9. C = The Key to Online Conversion R+M+V+O F+A = >1 Likelihood of Conversion Relevance Motivation Value Proposition Offer Friction Anxiety

10. REDUCES FRICTION

11.

12.

13.

14. RELEVANCE

15. RELEVANCE

16. RELEVANCE

17.

18. RELEVANCE

19. RELEVANCE

20.

21. RELEVANCE

22. RELEVANCE

23. #6 Use a Countdown Timer

24. #7 Use a Faux Loading Screen

25. #8 Make sure your links work!

26. #9 Use video to engage

27. #10 Benefit Oriented Button Copy

28. #11 Test Offers

29.

30. #13 Avoid Dismissible Headlines "Did You Know That Meditating Just 15 Minutes a Day Could Change Your Life?"

31. CLARITY of VALUE PROPOSITION Original Headline: "Did You Know That Meditating Just 15 Minutes a Day Could Change Your Life?" 115% Lift in signups 149% increase in ROI

32. #14 Explain the Steps of the Process

33. #15 Give more detail

34. #16 Reduce Anxiety with Copy

35. #17 Reduce Anxiety with Testimonials

36. #18 Appear Dynamic

37. #19 Use third-party validation

38. #20 Use a lock icon

39. #21 Add a phone number

40. #22 Highlight the desired choice

41. #23 Remove the Navigation

42. #24 Blue Links! #0083c8

43. #25 Leverage Social Proof