1. Social Media
on Campus
Leading@IC

2. BASIC
FANCY
ewt
SUPER
FANCY

3. BASIC
FANCY
ewt
SUPER
FANCY

4. BASIC
FANCY
ewt
SUPER
FANCY

5. 1. The
Basics

6. 1. The 2. Community
Basics Management

7. 1. The 2. Community
Basics Management
3. Campaigns & Programs

8. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events

9. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???

10. Chelsea Hartman
@chelshartman
• Junior Communication Management & Design Major
• Emerging Media Focus, Art History Minor
• Ex - Horizon Media Social Media Strategy Intern
• Student Social Media Content Strategist @ IC
• Social Media Director for IC Food for Thought

11. You?
• Name
• Major/Year
• Social media experience/organization on campus?

12. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???

13. Platforms
*
Pages & Groups
& Other Blogging Platforms
Basic

14. *
Consistency
People tend to notice things that are
different first. This can be good if you’re
trying to draw attention to them, but
otherwise they can distract.
Try to use:
• the same username on all platforms
• consistent terminology and hashtags
• the same imagery

15. *
Photos are the BEST
Photos drive engagement more than any
other form of medium on social media.
And they’re easy!
Try to use:
• interesting angles
• pops of color
• people

16. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???

17. *
Community Management
Creating content and engaging with your
audience.
Includes:
• Updates about your meetings
• Responding to questions
• Posting relevant articles and information

18. Social Media Management
Computer technology that allows you to
track and manage social media usage.
Examples:
• Hootsuite
• TweetDeck

19. TweetDeck

20. Analytics
Track clicks, likes, views, and engagement
on your posts to learn and optimize.
Sources:
• Hootsuite
• Facebook
• Google Analytics

21. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???

22. *
General Awareness
Raising awareness about your programing
is easy to do on social media.
Be sure to:
• make a Facebook event and invite everyone
• post any marketing materials you may have

23. User Generated Content
Asking your audience & members to
submit something themselves is a great
way to get them involved.
Be sure to:
• keep track of the content as it comes in
• nudge others with content from your members
• repost to show your audience that you care

24. Contests
Take your user generated content to the
next level and offer a prize or make it
competitive.
Be sure to:
• explain the rules clearly
• have a prize that people want
• have a plan for what happens after the entrance
period is up

25. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???

26. *
Promoting an Event
When your organization is hosting an
event, there are many options for
integrating social media.
Be sure to:
• make a Facebook event and invite everyone
• be clear about times, dates, and other
important information
• post the day of as a last minute reminder

27. Live Tweeting
Live tweeting an event or asking
attendees to use a hashtag can continue
the conversation into a virtual space.
Be sure to:
• make sure the hashtag is short & promoted
• look for options to display a Twitter feed
• consider storing the feed after to share in the
future

28. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???

29. chartma2@ithaca.edu
@chelshartman
Thank You!