SlideShare uma empresa Scribd logo
1 de 5
Baixar para ler offline
Critical Cover Letter Advice
                                  By Chelse Benham

“Job seekers often spend countless hours developing their resumes and then
treat their cover letters as an afterthought. This can be a critical mistake; the
cover letter can help your resume get noticed.” – Kim Isaacs, contributing writer
Monster.com

“Do you really need a cover letter when sending out your resume?” The answer
is yes because your resume should arrive on the decision-maker’s desk with a
cover letter that introduces you and presents your qualifications in such a manner
as to entice him/her to actually read your resume.

“We receive cover letters that are so generic. They don’t explain what the skills or
talents of the person are or even identify the particular job being sought.
Sometimes the only remarkable thing about the cover letter is how unremarkable
it is,” said Frank Wagner, director of human resources at The University of
Texas-Pan American. “A cover letter needs to explain what makes the person
different from all the rest and a better candidate for a particular job. It should
identify the person’s strengths with examples and personal career aspirations. It
also needs to briefly list why the person wants to work at UTPA and give the
specific details of the job listing they are applying for. It is best to incorporate the
same terminology found in the listing within the cover letter when describing a set
of skills.”

Dr. Jerry Bills, who holds a doctorate in business and ethics and the author of
“How to write a winning cover letter, “ writes, “A cover letter introduces your
resume and spells out your reason for sending the resume. It also presents your
qualifications and availability to prospective employers. If written in a succinct,
appealing format, it is your first opportunity to make an impression with the hiring
authority or human resource department.”

Bills writes there are some main points that need to be addressed in a cover
letter and they are:

   •   Cover letters need to be succinct so that they can be quickly scanned by
       the reader.
   •   They should include the specific job title you are applying for.
   •   They should provide a list of reasons why your experience makes you a
       good fit for the position.
   •   They should provide a brief summary of your career highlights.
   •   They need to be personalized because it shows that you are serious about
       working for the company.
   •   The letter should mention something specific about the company.
   •   It should be addressed to a specific individual whenever possible.
“The cover letter is an excellent vehicle to brag about your special skills and
accomplishments,” Bills writes. “Cover letters can also be used effectively to
make you stand out from the crowd and to show how you would be a valuable
addition to the company. But the cover letter is no place for negative information
– personality conflicts with previous managers, pending litigation, or knocking
your previous employer do not belong in either the resume or cover letter.”

Viewing the cover as one of opportunity may help put it in perspective. Think of
the cover letter as your very first interview. You get to describe yourself as you
would like and it’s a one-way transaction. By its nature, an effective cover letter is
one of the most useful tools that allows you to be proactive.

It can demonstrate your communication and writing skills and allow you to
disclose several things:

    •    state that you are available to fill immediate or anticipated needs
    •    provide numerous contact numbers (home number, cell-phone number,
         e-mail address or even a friend if you are traveling)
    •    state that you will follow up by telephone to provide additional information

Kim Isaacs, writer for Monster.com’s resume advice column, provides clear
instructions to follow when creating a cover letter. She offers the following advice:

        Say No to the Cover Letter Cop-Out – The first rule of cover letter
        etiquette is to send a cover letter – always. It doesn't matter if the hiring
        manager didn't ask for it. It's proper business etiquette to accompany a
        resume with a cover letter, and it gives you the opportunity to help sell
        yourself for the position.

        Be Concise – Busy hiring managers don't have time to wade through
        letters that could pass for dissertations. Get to the point as expeditiously
        as possible, and break any paragraphs seven lines or longer into short,
        easily digestible ones.

        When e-mailing your cover letter, brevity is even more important. The
        nature of e-mail calls are for concise communication, in part because it's
        harder to read on screen than on paper. However, don't fall prey to the
        one-line cover letter that some job seekers try to pass off. It goes
        something like this: “Please see attached resume, and thank you for your
        time and consideration.” You should be able to write a convincing cover
        letter in a few brief paragraphs.

        Keep It Professional But Friendly – While a resume is generally a
        formal document, cover letters give you a chance to reveal your
        personality. Not only do you want to show that you're a good fit for the
        position, but you also want the reader to like you. Appropriate use of
humor, combined with a friendly and professional tone, can help endear
       you to the hiring manager.

       Get Personal – Whenever possible, address your letter to a specific
       person. If a job posting doesn't include a person's name, do some
       research to find out who the correct person is. Try calling the employer
       (but do respect ads that state “no phone calls”), and ask a receptionist for
       the hiring manager's name. Keep the salutation professional by using
       “Dear Mr. Jones,” not “Dear Jim.”

       Focus on the Employer's Needs – If every other sentence of your letter
       begins with “I” or “my,” you need to change the focus. Research the
       employer and find out what types of problems managers there are facing,
       qualities they look for in employees and their future goals. Then use your
       letter to prove that you are the answer to their problems. The most
       compelling letters demonstrate what you can do for the employer, not
       what the employer can do for you.

       Be Original – Your cover letter will stand out if you employ some
       creativity. For example, you could include a brief summary of your
       toughest sale or most challenging project. You could incorporate excerpts
       of performance reviews to highlight your record of success. Or, you could
       create two columns in your letter to demonstrate precisely how you meet
       the employer's requirements.

       Proofread – Cover letters should be free of errors, so thoroughly
       proofread them before sending. If proofreading is not your strong suit, get
       help from someone with meticulous proofreading skills. If you're
       customizing a cover letter that you use for many positions, remove any
       placeholders; this will prevent embarrassing errors such as “I would be
       delighted to be your next.” And one last tip: whatever you do, please spell
       the hiring manager's name correctly.

At CareerJournal.com, authors of “Create A+ Cover Letters with These Smart
Tips,” Wendy S. Enelow and Louise M. Kursmark write, that it is best to
customize each cover letter to reflect the targeted company. They suggest that
you make a bulleted list of your experience, positions, achievements, educational
credentials and more. For each letter you send, choose among these items the
ones that directly match the hiring company's needs.

“This type of cover letter is easier to write than a paragraph-style letter because
each sentence doesn't need to flow with the next. What's more, these letters are
simple to edit, so you can change an item or two and quickly create multiple
versions of your letter within minutes,” Enelow writes.

Enelow and Kursmark suggest the following:
1. Be sure to reference the position title or number when writing an ad-
      response letter. Include a "position-reference line" at the beginning of your
      cover letter. Type this between the inside address and the salutation. For
      example:

              Mr. Harry Jones
              President
              ABC Manufacturing Company
              123 Main Street
              Elm, WI 39393

              RE: Purchasing Manager Position -- Posting #34837-12

   2. Repeat the position in the last paragraph of your cover letter with text such
      as "I would welcome the opportunity to interview for the position of
      Purchasing Manager (#34837-12) and look forward to speaking with you."

According to the authors company ad-response letters are characterized by the
following:

   •   A targeted nature – Because these letters are written directly in response
       to known hiring criteria and requirements, they closely target a specific
       position.
   •   Bullet style – Your objective when writing in response to an
       advertisement is to quickly and easily bring your qualifications to the
       forefront as they are directly related to the position requirements. Using
       bullet points is the easiest and cleanest way to accomplish this.
   •   Comparison-list style – You might choose to use the direct-comparison
       style when responding to ads, however remember that this is effective
       only if you meet or exceed every single one of the stated requirements.



The cover letter is the first impression you make with a potential employer. It
defines who you are and what you have done, drawing attention to aspects about
you that might be overlooked.

It’s your opportunity to move forward through the hiring process, while less
compelling cover letters and resumes get discarded. Be proactive and set
yourself to the task of writing the best cover letter you have ever written. In doing
so, you improve your chances of getting the job interview and most importantly,
the job.

"The most prepared are the most dedicated." - Raymond Berry, Pro Football Hall
of Fame receiver
Critical cover letter advice

Mais conteúdo relacionado

Mais procurados

Top 5 staffing coordinator cover letter samples
Top 5 staffing coordinator cover letter samplesTop 5 staffing coordinator cover letter samples
Top 5 staffing coordinator cover letter samplessirbstert
 
Top 8 crm manager resume samples
Top 8 crm manager resume samplesTop 8 crm manager resume samples
Top 8 crm manager resume samplesFabianBarthez012
 
Top 8 revenue cycle manager resume samples
Top 8 revenue cycle manager resume samplesTop 8 revenue cycle manager resume samples
Top 8 revenue cycle manager resume sampleskatsaswan
 
Top 8 finance and administration manager resume samples
Top 8 finance and administration manager resume samplesTop 8 finance and administration manager resume samples
Top 8 finance and administration manager resume samplesverijom
 
Top 5 event manager cover letter samples
Top 5 event manager cover letter samplesTop 5 event manager cover letter samples
Top 5 event manager cover letter samplesderipoozas
 
Top 5 risk manager cover letter samples
Top 5 risk manager cover letter samplesTop 5 risk manager cover letter samples
Top 5 risk manager cover letter samplesderiforis
 
Application Letter
Application LetterApplication Letter
Application LetterThardle891
 
Release manager cover letter
Release manager cover letterRelease manager cover letter
Release manager cover letterdorothygriffin237
 
Top 8 production manager resume samples
Top 8 production manager resume samplesTop 8 production manager resume samples
Top 8 production manager resume samplesGunnarSolskjaer345
 
Top 8 design manager resume samples
Top 8 design manager resume samplesTop 8 design manager resume samples
Top 8 design manager resume samplesSungPark678
 
Top 5 f&b manager cover letter samples
Top 5 f&b manager cover letter samplesTop 5 f&b manager cover letter samples
Top 5 f&b manager cover letter samplestersober
 
Top 5 facilities manager cover letter samples
Top 5 facilities manager cover letter samplesTop 5 facilities manager cover letter samples
Top 5 facilities manager cover letter samplesfuzadori
 
Top 5 deputy manager cover letter samples
Top 5 deputy manager cover letter samplesTop 5 deputy manager cover letter samples
Top 5 deputy manager cover letter samplestersober
 
Top 8 credit risk manager resume samples
Top 8 credit risk manager resume samplesTop 8 credit risk manager resume samples
Top 8 credit risk manager resume samplessmithagnes63
 
Top 5 maintenance manager cover letter samples
Top 5 maintenance manager cover letter samplesTop 5 maintenance manager cover letter samples
Top 5 maintenance manager cover letter samplesdonriferi
 
Top 8 credit officer resume samples
Top 8 credit officer resume samplesTop 8 credit officer resume samples
Top 8 credit officer resume samplesFabianBarthez012
 
Top 8 credit manager resume samples
Top 8 credit manager resume samplesTop 8 credit manager resume samples
Top 8 credit manager resume samplesFabianBarthez012
 
Top 8 financial aid assistant resume samples
Top 8 financial aid assistant resume samplesTop 8 financial aid assistant resume samples
Top 8 financial aid assistant resume samplestonychoper0705
 
Top 8 release manager resume samples
Top 8 release manager resume samplesTop 8 release manager resume samples
Top 8 release manager resume samplesDenisLaw345
 
Top 8 household manager resume samples
Top 8 household manager resume samplesTop 8 household manager resume samples
Top 8 household manager resume sampleskatsaswan
 

Mais procurados (20)

Top 5 staffing coordinator cover letter samples
Top 5 staffing coordinator cover letter samplesTop 5 staffing coordinator cover letter samples
Top 5 staffing coordinator cover letter samples
 
Top 8 crm manager resume samples
Top 8 crm manager resume samplesTop 8 crm manager resume samples
Top 8 crm manager resume samples
 
Top 8 revenue cycle manager resume samples
Top 8 revenue cycle manager resume samplesTop 8 revenue cycle manager resume samples
Top 8 revenue cycle manager resume samples
 
Top 8 finance and administration manager resume samples
Top 8 finance and administration manager resume samplesTop 8 finance and administration manager resume samples
Top 8 finance and administration manager resume samples
 
Top 5 event manager cover letter samples
Top 5 event manager cover letter samplesTop 5 event manager cover letter samples
Top 5 event manager cover letter samples
 
Top 5 risk manager cover letter samples
Top 5 risk manager cover letter samplesTop 5 risk manager cover letter samples
Top 5 risk manager cover letter samples
 
Application Letter
Application LetterApplication Letter
Application Letter
 
Release manager cover letter
Release manager cover letterRelease manager cover letter
Release manager cover letter
 
Top 8 production manager resume samples
Top 8 production manager resume samplesTop 8 production manager resume samples
Top 8 production manager resume samples
 
Top 8 design manager resume samples
Top 8 design manager resume samplesTop 8 design manager resume samples
Top 8 design manager resume samples
 
Top 5 f&b manager cover letter samples
Top 5 f&b manager cover letter samplesTop 5 f&b manager cover letter samples
Top 5 f&b manager cover letter samples
 
Top 5 facilities manager cover letter samples
Top 5 facilities manager cover letter samplesTop 5 facilities manager cover letter samples
Top 5 facilities manager cover letter samples
 
Top 5 deputy manager cover letter samples
Top 5 deputy manager cover letter samplesTop 5 deputy manager cover letter samples
Top 5 deputy manager cover letter samples
 
Top 8 credit risk manager resume samples
Top 8 credit risk manager resume samplesTop 8 credit risk manager resume samples
Top 8 credit risk manager resume samples
 
Top 5 maintenance manager cover letter samples
Top 5 maintenance manager cover letter samplesTop 5 maintenance manager cover letter samples
Top 5 maintenance manager cover letter samples
 
Top 8 credit officer resume samples
Top 8 credit officer resume samplesTop 8 credit officer resume samples
Top 8 credit officer resume samples
 
Top 8 credit manager resume samples
Top 8 credit manager resume samplesTop 8 credit manager resume samples
Top 8 credit manager resume samples
 
Top 8 financial aid assistant resume samples
Top 8 financial aid assistant resume samplesTop 8 financial aid assistant resume samples
Top 8 financial aid assistant resume samples
 
Top 8 release manager resume samples
Top 8 release manager resume samplesTop 8 release manager resume samples
Top 8 release manager resume samples
 
Top 8 household manager resume samples
Top 8 household manager resume samplesTop 8 household manager resume samples
Top 8 household manager resume samples
 

Semelhante a Critical cover letter advice

Cover Letter Guide. Save time and ensure the quali
Cover Letter Guide. Save time and ensure the qualiCover Letter Guide. Save time and ensure the quali
Cover Letter Guide. Save time and ensure the qualiBrandy Johnson
 
How To Writing A Job Application Letter. Crafting
How To Writing A Job Application Letter. CraftingHow To Writing A Job Application Letter. Crafting
How To Writing A Job Application Letter. CraftingMelissa Gomez
 
Hr interviews for freshers by navdeep kumar
Hr interviews for freshers by navdeep kumarHr interviews for freshers by navdeep kumar
Hr interviews for freshers by navdeep kumarAshokkumar Parmar
 
When Writing A Job Application Letter You Should
When Writing A Job Application Letter You ShouldWhen Writing A Job Application Letter You Should
When Writing A Job Application Letter You ShouldAshley Bonham
 
Cover Letter Writing For Job Application
Cover Letter Writing For Job ApplicationCover Letter Writing For Job Application
Cover Letter Writing For Job ApplicationKeri Sanders
 
How Should My Cover Letter Look. 4. Showcase Your
How Should My Cover Letter Look. 4. Showcase YourHow Should My Cover Letter Look. 4. Showcase Your
How Should My Cover Letter Look. 4. Showcase YourFelicia Gonzales
 
Help Writing Cover Letter Resume. The attention to
Help Writing Cover Letter Resume. The attention toHelp Writing Cover Letter Resume. The attention to
Help Writing Cover Letter Resume. The attention toRoberta Zalewski
 
Help With Resumes And Cover Letters. Complete a Qu
Help With Resumes And Cover Letters. Complete a QuHelp With Resumes And Cover Letters. Complete a Qu
Help With Resumes And Cover Letters. Complete a Quf6a5mww8
 
What is a cover letter
What is a cover letterWhat is a cover letter
What is a cover lettertalhamansab
 
How To Write A Cover Letter Tamu. Highlight Your A
How To Write A Cover Letter Tamu. Highlight Your AHow To Write A Cover Letter Tamu. Highlight Your A
How To Write A Cover Letter Tamu. Highlight Your ARoberta Zalewski
 
Cover Letter For Best Buy Job. A cover letter serv
Cover Letter For Best Buy Job. A cover letter servCover Letter For Best Buy Job. A cover letter serv
Cover Letter For Best Buy Job. A cover letter servAmber Marschall
 
Job Cover Letter Guide. At BestResumeHelp.com, we
Job Cover Letter Guide. At BestResumeHelp.com, weJob Cover Letter Guide. At BestResumeHelp.com, we
Job Cover Letter Guide. At BestResumeHelp.com, weGermaine Newman
 
How To Write A Good Cover Letter Template
How To Write A Good Cover Letter TemplateHow To Write A Good Cover Letter Template
How To Write A Good Cover Letter Templateafjzdevdzpftod
 
If Given An Opportunity Cover Letter. In the compe
If Given An Opportunity Cover Letter. In the compeIf Given An Opportunity Cover Letter. In the compe
If Given An Opportunity Cover Letter. In the compeEva Bartlett
 
Job Application Letter Mail. 5. Address Potential
Job Application Letter Mail. 5. Address PotentialJob Application Letter Mail. 5. Address Potential
Job Application Letter Mail. 5. Address PotentialSusan Souza
 
7 new-rules-the-perfect-cover-letter2
7 new-rules-the-perfect-cover-letter27 new-rules-the-perfect-cover-letter2
7 new-rules-the-perfect-cover-letter2Ramesh Kumar
 
Job Application Cover Letter For Resume. 3. Showca
Job Application Cover Letter For Resume. 3. ShowcaJob Application Cover Letter For Resume. 3. Showca
Job Application Cover Letter For Resume. 3. ShowcaBecky Gulson
 

Semelhante a Critical cover letter advice (20)

Cover Letter Guide. Save time and ensure the quali
Cover Letter Guide. Save time and ensure the qualiCover Letter Guide. Save time and ensure the quali
Cover Letter Guide. Save time and ensure the quali
 
V10 getting the_job_cover letters
V10 getting the_job_cover lettersV10 getting the_job_cover letters
V10 getting the_job_cover letters
 
How To Writing A Job Application Letter. Crafting
How To Writing A Job Application Letter. CraftingHow To Writing A Job Application Letter. Crafting
How To Writing A Job Application Letter. Crafting
 
Hr interviews for freshers by navdeep kumar
Hr interviews for freshers by navdeep kumarHr interviews for freshers by navdeep kumar
Hr interviews for freshers by navdeep kumar
 
When Writing A Job Application Letter You Should
When Writing A Job Application Letter You ShouldWhen Writing A Job Application Letter You Should
When Writing A Job Application Letter You Should
 
Cover Letter Writing For Job Application
Cover Letter Writing For Job ApplicationCover Letter Writing For Job Application
Cover Letter Writing For Job Application
 
How Should My Cover Letter Look. 4. Showcase Your
How Should My Cover Letter Look. 4. Showcase YourHow Should My Cover Letter Look. 4. Showcase Your
How Should My Cover Letter Look. 4. Showcase Your
 
Help Writing Cover Letter Resume. The attention to
Help Writing Cover Letter Resume. The attention toHelp Writing Cover Letter Resume. The attention to
Help Writing Cover Letter Resume. The attention to
 
Help With Resumes And Cover Letters. Complete a Qu
Help With Resumes And Cover Letters. Complete a QuHelp With Resumes And Cover Letters. Complete a Qu
Help With Resumes And Cover Letters. Complete a Qu
 
Cover letters
Cover lettersCover letters
Cover letters
 
What is a cover letter
What is a cover letterWhat is a cover letter
What is a cover letter
 
How To Write A Cover Letter Tamu. Highlight Your A
How To Write A Cover Letter Tamu. Highlight Your AHow To Write A Cover Letter Tamu. Highlight Your A
How To Write A Cover Letter Tamu. Highlight Your A
 
Application letter
Application letterApplication letter
Application letter
 
Cover Letter For Best Buy Job. A cover letter serv
Cover Letter For Best Buy Job. A cover letter servCover Letter For Best Buy Job. A cover letter serv
Cover Letter For Best Buy Job. A cover letter serv
 
Job Cover Letter Guide. At BestResumeHelp.com, we
Job Cover Letter Guide. At BestResumeHelp.com, weJob Cover Letter Guide. At BestResumeHelp.com, we
Job Cover Letter Guide. At BestResumeHelp.com, we
 
How To Write A Good Cover Letter Template
How To Write A Good Cover Letter TemplateHow To Write A Good Cover Letter Template
How To Write A Good Cover Letter Template
 
If Given An Opportunity Cover Letter. In the compe
If Given An Opportunity Cover Letter. In the compeIf Given An Opportunity Cover Letter. In the compe
If Given An Opportunity Cover Letter. In the compe
 
Job Application Letter Mail. 5. Address Potential
Job Application Letter Mail. 5. Address PotentialJob Application Letter Mail. 5. Address Potential
Job Application Letter Mail. 5. Address Potential
 
7 new-rules-the-perfect-cover-letter2
7 new-rules-the-perfect-cover-letter27 new-rules-the-perfect-cover-letter2
7 new-rules-the-perfect-cover-letter2
 
Job Application Cover Letter For Resume. 3. Showca
Job Application Cover Letter For Resume. 3. ShowcaJob Application Cover Letter For Resume. 3. Showca
Job Application Cover Letter For Resume. 3. Showca
 

Mais de Chelse Benham

Observation lab For Stanford Creativity Class
Observation lab For Stanford Creativity ClassObservation lab For Stanford Creativity Class
Observation lab For Stanford Creativity ClassChelse Benham
 
Media release Get found! Workshop
Media release   Get found! WorkshopMedia release   Get found! Workshop
Media release Get found! WorkshopChelse Benham
 
Mastering web marketing media release
Mastering web marketing media releaseMastering web marketing media release
Mastering web marketing media releaseChelse Benham
 
Epic educational programming interactive consortium
Epic educational programming interactive consortiumEpic educational programming interactive consortium
Epic educational programming interactive consortiumChelse Benham
 
The office of social media aids awareness day media stunt project communicati...
The office of social media aids awareness day media stunt project communicati...The office of social media aids awareness day media stunt project communicati...
The office of social media aids awareness day media stunt project communicati...Chelse Benham
 
More campaign 120609
More campaign 120609More campaign 120609
More campaign 120609Chelse Benham
 
Mc allen branding campaign
Mc allen branding campaignMc allen branding campaign
Mc allen branding campaignChelse Benham
 
Television Program Development - Charting New Paths
Television Program Development - Charting New PathsTelevision Program Development - Charting New Paths
Television Program Development - Charting New PathsChelse Benham
 
Sentient synthetic systen and the consciousness byproduct as examined in mind...
Sentient synthetic systen and the consciousness byproduct as examined in mind...Sentient synthetic systen and the consciousness byproduct as examined in mind...
Sentient synthetic systen and the consciousness byproduct as examined in mind...Chelse Benham
 
The coffee connection
The coffee connectionThe coffee connection
The coffee connectionChelse Benham
 
Risk taking to get ahead
Risk taking to get aheadRisk taking to get ahead
Risk taking to get aheadChelse Benham
 
Lead a project to success
Lead a project to successLead a project to success
Lead a project to successChelse Benham
 
Creating a proven track record
Creating a proven track recordCreating a proven track record
Creating a proven track recordChelse Benham
 
Understanding the pygmalion effect
Understanding the pygmalion effectUnderstanding the pygmalion effect
Understanding the pygmalion effectChelse Benham
 
The self control quotient
The self control quotientThe self control quotient
The self control quotientChelse Benham
 
Feedback from the frontlines
Feedback from the frontlinesFeedback from the frontlines
Feedback from the frontlinesChelse Benham
 
Workplace wieght is your office making you fat
Workplace wieght is your office making you fatWorkplace wieght is your office making you fat
Workplace wieght is your office making you fatChelse Benham
 
Spark change in the workplace
Spark change in the workplaceSpark change in the workplace
Spark change in the workplaceChelse Benham
 
Salary do you know what you are worth
Salary do you know what you are worthSalary do you know what you are worth
Salary do you know what you are worthChelse Benham
 
Office politics never die
Office politics never dieOffice politics never die
Office politics never dieChelse Benham
 

Mais de Chelse Benham (20)

Observation lab For Stanford Creativity Class
Observation lab For Stanford Creativity ClassObservation lab For Stanford Creativity Class
Observation lab For Stanford Creativity Class
 
Media release Get found! Workshop
Media release   Get found! WorkshopMedia release   Get found! Workshop
Media release Get found! Workshop
 
Mastering web marketing media release
Mastering web marketing media releaseMastering web marketing media release
Mastering web marketing media release
 
Epic educational programming interactive consortium
Epic educational programming interactive consortiumEpic educational programming interactive consortium
Epic educational programming interactive consortium
 
The office of social media aids awareness day media stunt project communicati...
The office of social media aids awareness day media stunt project communicati...The office of social media aids awareness day media stunt project communicati...
The office of social media aids awareness day media stunt project communicati...
 
More campaign 120609
More campaign 120609More campaign 120609
More campaign 120609
 
Mc allen branding campaign
Mc allen branding campaignMc allen branding campaign
Mc allen branding campaign
 
Television Program Development - Charting New Paths
Television Program Development - Charting New PathsTelevision Program Development - Charting New Paths
Television Program Development - Charting New Paths
 
Sentient synthetic systen and the consciousness byproduct as examined in mind...
Sentient synthetic systen and the consciousness byproduct as examined in mind...Sentient synthetic systen and the consciousness byproduct as examined in mind...
Sentient synthetic systen and the consciousness byproduct as examined in mind...
 
The coffee connection
The coffee connectionThe coffee connection
The coffee connection
 
Risk taking to get ahead
Risk taking to get aheadRisk taking to get ahead
Risk taking to get ahead
 
Lead a project to success
Lead a project to successLead a project to success
Lead a project to success
 
Creating a proven track record
Creating a proven track recordCreating a proven track record
Creating a proven track record
 
Understanding the pygmalion effect
Understanding the pygmalion effectUnderstanding the pygmalion effect
Understanding the pygmalion effect
 
The self control quotient
The self control quotientThe self control quotient
The self control quotient
 
Feedback from the frontlines
Feedback from the frontlinesFeedback from the frontlines
Feedback from the frontlines
 
Workplace wieght is your office making you fat
Workplace wieght is your office making you fatWorkplace wieght is your office making you fat
Workplace wieght is your office making you fat
 
Spark change in the workplace
Spark change in the workplaceSpark change in the workplace
Spark change in the workplace
 
Salary do you know what you are worth
Salary do you know what you are worthSalary do you know what you are worth
Salary do you know what you are worth
 
Office politics never die
Office politics never dieOffice politics never die
Office politics never die
 

Último

STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxsheenam bansal
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfoliomoaaz el-shayeb
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsMd Shaifullar Rabbi
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfaudhinafh1
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................calvinjamesmappala
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP InternationalManu Mitra
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Md Shaifullar Rabbi
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?StrengthsTheatre
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashonHolloway
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsJulia Kaye
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfKen Fuller
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxJagrutiSononee
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxAnuragBhakuni4
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFJulia Kaye
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfVISHNURAJSSNSCEAD
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FaHaD .H. NooR
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdfEducationView
 

Último (17)

STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfolio
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdf
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - Priv
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffs
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptx
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdf
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf
 

Critical cover letter advice

  • 1. Critical Cover Letter Advice By Chelse Benham “Job seekers often spend countless hours developing their resumes and then treat their cover letters as an afterthought. This can be a critical mistake; the cover letter can help your resume get noticed.” – Kim Isaacs, contributing writer Monster.com “Do you really need a cover letter when sending out your resume?” The answer is yes because your resume should arrive on the decision-maker’s desk with a cover letter that introduces you and presents your qualifications in such a manner as to entice him/her to actually read your resume. “We receive cover letters that are so generic. They don’t explain what the skills or talents of the person are or even identify the particular job being sought. Sometimes the only remarkable thing about the cover letter is how unremarkable it is,” said Frank Wagner, director of human resources at The University of Texas-Pan American. “A cover letter needs to explain what makes the person different from all the rest and a better candidate for a particular job. It should identify the person’s strengths with examples and personal career aspirations. It also needs to briefly list why the person wants to work at UTPA and give the specific details of the job listing they are applying for. It is best to incorporate the same terminology found in the listing within the cover letter when describing a set of skills.” Dr. Jerry Bills, who holds a doctorate in business and ethics and the author of “How to write a winning cover letter, “ writes, “A cover letter introduces your resume and spells out your reason for sending the resume. It also presents your qualifications and availability to prospective employers. If written in a succinct, appealing format, it is your first opportunity to make an impression with the hiring authority or human resource department.” Bills writes there are some main points that need to be addressed in a cover letter and they are: • Cover letters need to be succinct so that they can be quickly scanned by the reader. • They should include the specific job title you are applying for. • They should provide a list of reasons why your experience makes you a good fit for the position. • They should provide a brief summary of your career highlights. • They need to be personalized because it shows that you are serious about working for the company. • The letter should mention something specific about the company. • It should be addressed to a specific individual whenever possible.
  • 2. “The cover letter is an excellent vehicle to brag about your special skills and accomplishments,” Bills writes. “Cover letters can also be used effectively to make you stand out from the crowd and to show how you would be a valuable addition to the company. But the cover letter is no place for negative information – personality conflicts with previous managers, pending litigation, or knocking your previous employer do not belong in either the resume or cover letter.” Viewing the cover as one of opportunity may help put it in perspective. Think of the cover letter as your very first interview. You get to describe yourself as you would like and it’s a one-way transaction. By its nature, an effective cover letter is one of the most useful tools that allows you to be proactive. It can demonstrate your communication and writing skills and allow you to disclose several things: • state that you are available to fill immediate or anticipated needs • provide numerous contact numbers (home number, cell-phone number, e-mail address or even a friend if you are traveling) • state that you will follow up by telephone to provide additional information Kim Isaacs, writer for Monster.com’s resume advice column, provides clear instructions to follow when creating a cover letter. She offers the following advice: Say No to the Cover Letter Cop-Out – The first rule of cover letter etiquette is to send a cover letter – always. It doesn't matter if the hiring manager didn't ask for it. It's proper business etiquette to accompany a resume with a cover letter, and it gives you the opportunity to help sell yourself for the position. Be Concise – Busy hiring managers don't have time to wade through letters that could pass for dissertations. Get to the point as expeditiously as possible, and break any paragraphs seven lines or longer into short, easily digestible ones. When e-mailing your cover letter, brevity is even more important. The nature of e-mail calls are for concise communication, in part because it's harder to read on screen than on paper. However, don't fall prey to the one-line cover letter that some job seekers try to pass off. It goes something like this: “Please see attached resume, and thank you for your time and consideration.” You should be able to write a convincing cover letter in a few brief paragraphs. Keep It Professional But Friendly – While a resume is generally a formal document, cover letters give you a chance to reveal your personality. Not only do you want to show that you're a good fit for the position, but you also want the reader to like you. Appropriate use of
  • 3. humor, combined with a friendly and professional tone, can help endear you to the hiring manager. Get Personal – Whenever possible, address your letter to a specific person. If a job posting doesn't include a person's name, do some research to find out who the correct person is. Try calling the employer (but do respect ads that state “no phone calls”), and ask a receptionist for the hiring manager's name. Keep the salutation professional by using “Dear Mr. Jones,” not “Dear Jim.” Focus on the Employer's Needs – If every other sentence of your letter begins with “I” or “my,” you need to change the focus. Research the employer and find out what types of problems managers there are facing, qualities they look for in employees and their future goals. Then use your letter to prove that you are the answer to their problems. The most compelling letters demonstrate what you can do for the employer, not what the employer can do for you. Be Original – Your cover letter will stand out if you employ some creativity. For example, you could include a brief summary of your toughest sale or most challenging project. You could incorporate excerpts of performance reviews to highlight your record of success. Or, you could create two columns in your letter to demonstrate precisely how you meet the employer's requirements. Proofread – Cover letters should be free of errors, so thoroughly proofread them before sending. If proofreading is not your strong suit, get help from someone with meticulous proofreading skills. If you're customizing a cover letter that you use for many positions, remove any placeholders; this will prevent embarrassing errors such as “I would be delighted to be your next.” And one last tip: whatever you do, please spell the hiring manager's name correctly. At CareerJournal.com, authors of “Create A+ Cover Letters with These Smart Tips,” Wendy S. Enelow and Louise M. Kursmark write, that it is best to customize each cover letter to reflect the targeted company. They suggest that you make a bulleted list of your experience, positions, achievements, educational credentials and more. For each letter you send, choose among these items the ones that directly match the hiring company's needs. “This type of cover letter is easier to write than a paragraph-style letter because each sentence doesn't need to flow with the next. What's more, these letters are simple to edit, so you can change an item or two and quickly create multiple versions of your letter within minutes,” Enelow writes. Enelow and Kursmark suggest the following:
  • 4. 1. Be sure to reference the position title or number when writing an ad- response letter. Include a "position-reference line" at the beginning of your cover letter. Type this between the inside address and the salutation. For example: Mr. Harry Jones President ABC Manufacturing Company 123 Main Street Elm, WI 39393 RE: Purchasing Manager Position -- Posting #34837-12 2. Repeat the position in the last paragraph of your cover letter with text such as "I would welcome the opportunity to interview for the position of Purchasing Manager (#34837-12) and look forward to speaking with you." According to the authors company ad-response letters are characterized by the following: • A targeted nature – Because these letters are written directly in response to known hiring criteria and requirements, they closely target a specific position. • Bullet style – Your objective when writing in response to an advertisement is to quickly and easily bring your qualifications to the forefront as they are directly related to the position requirements. Using bullet points is the easiest and cleanest way to accomplish this. • Comparison-list style – You might choose to use the direct-comparison style when responding to ads, however remember that this is effective only if you meet or exceed every single one of the stated requirements. The cover letter is the first impression you make with a potential employer. It defines who you are and what you have done, drawing attention to aspects about you that might be overlooked. It’s your opportunity to move forward through the hiring process, while less compelling cover letters and resumes get discarded. Be proactive and set yourself to the task of writing the best cover letter you have ever written. In doing so, you improve your chances of getting the job interview and most importantly, the job. "The most prepared are the most dedicated." - Raymond Berry, Pro Football Hall of Fame receiver