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Become a Jetsetter curator

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Chelsea Frazier
Chelsea Frazier

A presentation on how Jetsetter used Pinterest to run a contest and help them promote their brand and learn more about their target market

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BECOME A JETSETTER CURATOR How Jetsetter used Pinterest to create a Successful Social Media Campaign Presented By Chelsea Frazier
ABOUT JETSETTER • Members Only • Jetsetter Verified • Flash Sales • Mobile App
• April 22-May 6 2012 BECOME A • Pinterest contest JETSETTER • 2 Rules CURATOR -#JetsetterCurator • Escape, Adventure, Style, & Cosmopolitan • Four total winners
ANALYSIS • Purpose of Pinterest made sense for what Jetsetter wanted. • Jonathan Goldman- Jetsetter Social Media Manager • Few big-businesses on Pinterest • Low cost, large ROI • Reward Users for sharing
RESULTS Over 1,1oo users * 40 images per board= • nearly 50,000 images • 2,000 to 5,300 Pinterest followers • Site traffic increased 100% & page views increased 150% • Bounce rate went down 10-15% • Increased Facebook & Twitter traffic as well
RESULTS CONT. Pinterest mentions within Jetsetter conversations Pinterest / Jetsetter conversation sentiment
CONCLUSION • Created a 2nd contest- September 2012 • Photos+travel=success • Gained insight with almost no cost • Encouraged sharing & rewarded it • Achieved their goal VERY successfully • Continue to use- with slight changes
QUESTIONS?

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Become a Jetsetter curator

  • 1. BECOME A JETSETTER CURATOR How Jetsetter used Pinterest to create a Successful Social Media Campaign Presented By Chelsea Frazier
  • 2. ABOUT JETSETTER • Members Only • Jetsetter Verified • Flash Sales • Mobile App
  • 3. • April 22-May 6 2012 BECOME A • Pinterest contest JETSETTER • 2 Rules CURATOR -#JetsetterCurator • Escape, Adventure, Style, & Cosmopolitan • Four total winners
  • 4. ANALYSIS • Purpose of Pinterest made sense for what Jetsetter wanted. • Jonathan Goldman- Jetsetter Social Media Manager • Few big-businesses on Pinterest • Low cost, large ROI • Reward Users for sharing
  • 5. RESULTS Over 1,1oo users * 40 images per board= • nearly 50,000 images • 2,000 to 5,300 Pinterest followers • Site traffic increased 100% & page views increased 150% • Bounce rate went down 10-15% • Increased Facebook & Twitter traffic as well
  • 6. RESULTS CONT. Pinterest mentions within Jetsetter conversations Pinterest / Jetsetter conversation sentiment
  • 7. CONCLUSION • Created a 2nd contest- September 2012 • Photos+travel=success • Gained insight with almost no cost • Encouraged sharing & rewarded it • Achieved their goal VERY successfully • Continue to use- with slight changes

Editor's Notes

  1. Jetsetter.com- FAQ & About
  2. Mashable.com
  3. “The overall goal of our Jetsetter Curator contest was branding, quality content generation and engagement with members. We wanted to build an engaged community of travel curators on Pinterest. When people think ‘travel’ on Pinterest, we want them to think ‘Jetsetter.” While Jetsetter focuses on inspiring vacation ideas and providing insider deals for the immediate future, Pinterest helps users store and organize inspiration for an aspirational trip … Pinterest is travel research at its best and most enjoyable.”
  4. Images from Infegy.com, also known as Social Radar
  5. Using Facebook, check for daily clues and hashtagsExplore Jetsetter.com for photos that match the daily Facebook cluesPin qualifying photos to your Pinboard using the correct hashtags