Ralph Lauren Presentation

1. Ralph Lauren
CEO of
Polo Ralph Lauren
by
Chelsea Christoph

2. About Ralph Lauren
Born as Ralph Lifshitz on October 14, 1939 in the He went to Baruch College of the City University of
Bronx, NY New York, and dropped out after 2 years and short
of receiving his business degree.
He grew up in a middle class jewish family with 3
brothers. Lauren served in the United States Army from
1962-1964, and married Ricky Low-Beer after his
At age 12 he started purchasing expensive suits army days an now has 3 children.
with the money he earned at his after school job. He
knew he could by his clothes cheaper but he made it
a point to look stylish in his expensive threads.
At age 16, Ralph's brother Jerry changed their last
name from Lifshitz to Lauren.
He was a student by day and worked as a salesman at
two glove companies by night.

3. How Polo Came to Be
Lauren then began working with a tie manufacturer named A. Rivetz & Co. Here began designing wide ties,
and this started his first entrepreneurial career.
With his tie designs and a $50,000 loan, Lauren founded the company Polo Fashions in 1968.
He and his brother chose the name Polo because of the power, style and intrigue that the brand has always
been associated with.
In the late 60’s Bloomingdale's insisted Lauren remove his name from the ties' label, and make his ties
narrower. He refused to sell to the department store under such circumstances and soon the retailer came
back crawling to Lauren and his ties under his terms because they saw how popular his ties were.
The women's line was launched in 1971 and ten years later the company went international with its first store
in London. Polo Sport was introduced in 1993.
In the mid-nineties, Polo Ralph Lauren became a public company, traded on the New York Stock Exchange.

4. Polo Ralph Lauren Today
The firm operates about 275 retail and
outlet stores in the US and licenses more
than 100 others worldwide.
Polo prefers licensing over manufacturing;
it oversees many licensees as well as more
than 350 contract manufacturers
worldwide.
Today the company is worth 2.3 billion and
employees 11,000

5. Polo Ralph Lauren Foundation
Ralph Lauren has a foundation that was created for the purpose of providing support for but not
limited to, education, healthcare in medically under-served communities, the arts and community-
based initiatives.
They created the The Ralph Lauren Center for Cancer Care and Prevention witch focuses on
prevention, diagnosis and treatment of cancer and in located in Harlem. The Center, made possible
by a generous gift from the Polo Ralph Lauren Corporation, is a partnership between Memorial
Sloan-Kettering Cancer Center and North General Hospital.

6. Polo Ralph Lauren Foundation
Inside the foundation they have the pink pony
campaign with focus on breast cancer.
They have made an eco-friendly tote in witch
100% of the proceeds go to the Ralph Lauren
Foundation for environmental initiatives
including Riverkeeper inc. and the
Waterkeeper Alliance.
Polo volunteers is where Polo employees
spend time working as volunteers.
The Polo Heros fund was created in response
to the events of September 11, 2001. They
raised $4 million for relief efforts and
established a college scholarship fund for
children of victims of the attacks.

7. Contributions To Society
“Ralph Lauren has always stood for providing quality products, creating worlds and inviting
people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story
and the first to create stores that encourage customers to participate in that lifestyle.” -Ralph
Lauren
Recently Ralph Lauren has designed the outfits for the U.S. Olympic athletes to wear during the
opening and closing ceremonies.

8. Contributions To Society
“Ralph Lauren has always stood for providing quality products, creating worlds and inviting
people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story
and the first to create stores that encourage customers to participate in that lifestyle.” -Ralph
Lauren
Recently Ralph Lauren has designed the outfits for the U.S. Olympic athletes to wear during the
opening and closing ceremonies.

9. What Lies Ahead
In 2007, Ralph Lauren had a year to go on his contract to run the design empire he founded. But
instead Mr. Lauren, re-upped through March 2013, when he will be 73. This five-year extension
could be worth much more than $100 million, and that’s not counting the reimbursement for the
mandatory use of private jets and helicopters for all of his business and personal travel.
Olympic fever is expected boost sales when apparel from the entire Polo Ralph Lauren U.S.
Olympic and Paralympic Team Parade Outfit collections.
RL shares are trading at $78 a share and over the past 12 months shares have increased 104%.
Polo Ralph Lauren Corporation (NYSE:RL) shares have traded between $31 and $86 over the past
52-weeks.

10. Recent Stock Performance

11. Fortune 500
Polo Ralph Lauren is Ranked #481
out of all business corporations
Ranked #3 out of the apparel industry

12. My Perspective

13. The End
thank you for watching