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Focus on web publishers The forgotten audience Christian Heilmann, Yahoo UK Ebay, London, 30.08.2007
Who is this? ,[object Object],[object Object],[object Object]
Who is this? ,[object Object],[object Object]
Who is this? ,[object Object],[object Object],[object Object],[object Object]
We all love distribution ,[object Object],[object Object],[object Object]
We all love distribution ,[object Object]
Why do people link to us? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why do people link to us? ,[object Object],[object Object],[object Object],[object Object]
Why do people link to us? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How can we make people link to us? ,[object Object],[object Object],[object Object],[object Object]
What are publishers? ,[object Object],[object Object],[object Object]
Consumers / Connectors
Consumers / Connectors ,[object Object],[object Object]
Consumers / Connectors ,[object Object],[object Object],[object Object],[object Object]
Consumers / Connectors ,[object Object],[object Object],[object Object],[object Object]
Consumers / Connectors ,[object Object],[object Object]
Content Publishers
Content Publishers ,[object Object],[object Object]
Content Publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Publishers ,[object Object],[object Object]
Content Publishers ,[object Object],[object Object],[object Object],[object Object]
Content Publishers ,[object Object],[object Object]
Content Publishers ,[object Object],[object Object],[object Object]
Developers
Developers, Developers, Developers
Developers ,[object Object],[object Object]
Developers ,[object Object],[object Object],[object Object]
What do publishers give us?
What do publishers give us? ,[object Object],[object Object],[object Object],[object Object]
What do we give publishers?
What do we give publishers? ,[object Object],[object Object],[object Object]
Avoid the one big mistake
Avoid the one big mistake ,[object Object],[object Object],[object Object]
Avoid the one big mistake ,[object Object],[object Object],[object Object],[object Object]
An API is for life, not just for the next press release!
Avoid the one big mistake ,[object Object],[object Object],[object Object],[object Object]
What do we give publishers?
What do we give publishers? ,[object Object],[object Object],[object Object]
What do we give publishers? ,[object Object]
What do we give publishers? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do we give publishers? ,[object Object],[object Object]
 
Navigation, Search, This is what this is
CONTENT
Me, Me, Me
BADGE
BADGE
Obtrusive ,[object Object],[object Object],[object Object],[object Object],[object Object]
Obtrusive ,[object Object],[object Object],[object Object]
Technical issues?
Technical issues ,[object Object],[object Object],[object Object],[object Object]
Technical issues ,[object Object],[object Object]
Technical issues ,[object Object],[object Object]
Unobtrusive ,[object Object],[object Object],[object Object],[object Object]
CONTENT CONTENT CONTENT  CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT relevant badge content CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT
CONTENT CONTENT CONTENT  CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT relevant badge content CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT BADGE
Me, Me, Me My ebay stuff My photos My videos
Me, Me, Me My ebay stuff My photos My videos My ebay stuff BADGE
Power to the publisher ,[object Object],[object Object],[object Object]
Seeding opportunities ,[object Object],[object Object]
Content distribution is a leap of faith
Show me the money! ,[object Object],[object Object],[object Object]
Show me the money! ,[object Object],[object Object]
Thanks! ,[object Object],[object Object],[object Object],[object Object],http://creativecommons.org/licenses/by-sa/3.0/
Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Focus on Publishers