presentation from the breakfast meeting on 31st august

2. What happened to TOP OF THE POPS? Date: August 2011

9. Companies that don’t understand digital communities will die…. Source:hagel

11. Your customers have changed Source:the economist

12. 70 50 30 20 10 45-66 Baby Boomers ’ 46-’66 66-45 Baby Boomers ’ 46-’65 45-33 Gen X ’ 66-’76 33-16 Gen Y ’ 77-’94 15-0 Gen Z ’ 95-’2012 Age in 2010 Natives Immigrants “ millennials”

16. The Old Way is Static – The New Way is Dynamic

17. Interactive

18. Social is relationship marketing

19. And relationships need to be worked at.

20. People are not demographics anymore To connect to them, you need to understand them and social is relationship building

23. Everyone has a circle of trust People whose opinion they listen to and respect…

24. Trust?

25. Consumers are not listening anymore….. Interruptive marketing has seen its day…

26. Relationship marketing and the rise of the “prosumer”

28. A shift in culture, communication and values

29. And companies are becoming transparent

30. Conversations will happen without you initiating them

31. Best to be part of these conversations.

33. Digital Experience

34. There are over 500 million facebook users worldwide. If Facebook was a country it would have the 3 rd largest population in the world.

40. Case Study 2

41. Case Study 3

45. YOUR Company?