SlideShare uma empresa Scribd logo
1 de 19
Baixar para ler offline
7STEPS TO
BUILD YOUR
BRAND WITH
SOCIAL MEDIA
Connie Chan Wang
Social Media Strategist at LinkedIn Photo Credit: jasonahowie on Flickr
“All of us need to understand the importance
of branding. We are CEOs of our own
companies: Me Inc. To be in business today,
our most important job is to be head
marketer for the brand called You.”
~Tom Peters in Fast Company
Photo Credit: ramseymohsen on Flickr
1 Define your brand in 3-5 words
1 Define your brand in 3-5 words
1 Define your brand in 3-5 words
1 Define your brand in 3-5 words
2 Focus on 3-5 networks that reach your audience
3 Make it a daily habit
Photo Credit: vanhap on Flickr
3 Make it a daily habit…with fancy tools!
Aggregate Content
3 Make it a daily habit…with (free) fancy tools!
Aggregate Content Schedule Content
4 Be authentic, show some personality
Photo Credit: mrsdkrebs on Flickr
4 Be authentic, show some personality
Photo Credit: mrsdkrebs on Flickr
and engage with your
community
5 Monitor, analyze, refine
6 Promote your social media presence
Email Signature
Connie Chan Wang
Social Media Strategist
Phone: XXX-XXX-XXXX
LinkedIn: http://www.linkedin.com/in/conniechanwang
Twitter: @cheesycons
6 Promote your social media presence
Email Signature
Across Social Media Accounts
Connie Chan Wang
Social Media Strategist
Phone: XXX-XXX-XXXX
LinkedIn: http://www.linkedin.com/in/conniechanwang
Twitter: @cheesycons
6 Promote your social media presence
Email Signature
Across Social Media Accounts
Public Websites
Connie Chan Wang
Social Media Strategist
Phone: XXX-XXX-XXXX
LinkedIn: http://www.linkedin.com/in/conniechanwang
Twitter: @cheesycons
7 Dive in!
Photo Credit: aeireono on Flickr
Cheat Sheet
1. Define your personal brand in 3-5 words
2. Focus on a few impactful networks
3. Make it a daily habit
4. Be authentic, show some personality
5. Monitor, analyze, refine
6. Promote your social presence
7. Dive in!
What would you add to this list?
Tell me on Twitter @cheesycons

Mais conteúdo relacionado

7 Steps to Build Your Brand with Social Media, by @cheesycons

  • 1. 7STEPS TO BUILD YOUR BRAND WITH SOCIAL MEDIA Connie Chan Wang Social Media Strategist at LinkedIn Photo Credit: jasonahowie on Flickr
  • 2. “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” ~Tom Peters in Fast Company Photo Credit: ramseymohsen on Flickr
  • 3. 1 Define your brand in 3-5 words
  • 4. 1 Define your brand in 3-5 words
  • 5. 1 Define your brand in 3-5 words
  • 6. 1 Define your brand in 3-5 words
  • 7. 2 Focus on 3-5 networks that reach your audience
  • 8. 3 Make it a daily habit Photo Credit: vanhap on Flickr
  • 9. 3 Make it a daily habit…with fancy tools! Aggregate Content
  • 10. 3 Make it a daily habit…with (free) fancy tools! Aggregate Content Schedule Content
  • 11. 4 Be authentic, show some personality Photo Credit: mrsdkrebs on Flickr
  • 12. 4 Be authentic, show some personality Photo Credit: mrsdkrebs on Flickr and engage with your community
  • 14. 6 Promote your social media presence Email Signature Connie Chan Wang Social Media Strategist Phone: XXX-XXX-XXXX LinkedIn: http://www.linkedin.com/in/conniechanwang Twitter: @cheesycons
  • 15. 6 Promote your social media presence Email Signature Across Social Media Accounts Connie Chan Wang Social Media Strategist Phone: XXX-XXX-XXXX LinkedIn: http://www.linkedin.com/in/conniechanwang Twitter: @cheesycons
  • 16. 6 Promote your social media presence Email Signature Across Social Media Accounts Public Websites Connie Chan Wang Social Media Strategist Phone: XXX-XXX-XXXX LinkedIn: http://www.linkedin.com/in/conniechanwang Twitter: @cheesycons
  • 17. 7 Dive in! Photo Credit: aeireono on Flickr
  • 18. Cheat Sheet 1. Define your personal brand in 3-5 words 2. Focus on a few impactful networks 3. Make it a daily habit 4. Be authentic, show some personality 5. Monitor, analyze, refine 6. Promote your social presence 7. Dive in!
  • 19. What would you add to this list? Tell me on Twitter @cheesycons

Notas do Editor

  1. http://www.flickr.com/photos/jasonahowie/
  2. Make it a daily habit. Block off a short period of time every day to engage regularly & consistently.
  3. http://www.flickr.com/photos/mrsdkrebs/
  4. http://www.flickr.com/photos/mrsdkrebs/
  5. Include your social presence in all public spaces
  6. Include your social presence in all public spaces
  7. Include your social presence in all public spaces
  8. http://www.flickr.com/photos/aeireono/