Google.com

2. Founders
 Larry Page and Sergey Brin met at
Stanford University in 1995. By 1996,
they had built a search engine (initially
called BackRub) that used links to
determine the importance of individual
webpages.

3. About Google
 Google is an American multinational
corporation specializing in Internet-related services
and products. These include search, cloud computing,
software, and online advertising technologies.
 The name ‘Google’ was an accident. A spelling
mistake made by the original founders who thought
they were going for ‘Googol’.
 96 percent of Google’s total revenue comes from
advertising.
 620,000,000 daily visitors to Google.

4. Mission statement
 The Company’s mission to “organize the
worlds information and make it
universially accessible and
useful.”

5. Google Locations
 The headquarter in Mountain View,
California, the Googleplex
 70 offices in more than 40 countries
around the globe.

6. Cloud computing
 Google also pursuing a cloud computing systems to change
market productivity via such applications,
 Word processing,
 Spreedsheets,
 Presentation software
 As technological analysits claims that these applications
improve the cloud computing experience and thus, it
cumulatively expected to grow to $95 billion by 2014.

7. Rivals
 Including few months announced deal to buy Nest Labs Inc.
for $3.2 billion in cash, Google has spent more than $17
billion in the past two years to purchase hardware, software
and advertising-technology companies, according to data
compiled by Bloomberg.
 Crunching the numbers, Bloomberg found Apple, Microsoft,
Facebook, Amazon and Yahoo spent a combined $13 billion
acquiring companies during the same period.

8. Location
 Google acquired digital mapping company Keyhole in
2004, and launched Google Maps and Google Earth in
2005.
 Today Maps also features live traffic, transit directions
and street-level imagery, and Earth lets you explore the
ocean and the moon.

9. Maps
 Google Maps allowed Internet users to search and view satellite
images of any location in the world. Then, they added,
 Real estate listings and short personal messages could also be
linked to Google Maps locations.
 Location based promotional businesses have great opportunity
(expected to reach over 60 billion in 2016), thus this makes
streetfight within the strongest rivals Apple & Google.

10. Google Search Engine
 They expanded their search logic and improved
search experience with adding specific searchs;
 Book Search,
 Music Search,
 Video Search,
 Google News to include archived news articles dating
to 1900.

11. Adsense
 The AdSense program served content-relevant Google
text ads to pages on Google Network websites.
 60 percent of advertising dollars generated from tha ads.
 Google’s AdSense program also allowed mobile phone
operators to share in Google revenues if text and image
ads were displayed on mobile handsets.

12. AdWords
 In 2000, Google introduced AdWords, a self-
service program for creating online ad campaigns.
Today our advertising solutions, which include
 display,
 mobile and
 video ads as well as
 the simple text ads

13. Gmail
 In 2004, Google launched Gmail. The approach to email
included features
 Speedy search
 Huge amounts of storage
 Threaded messages (SMS etc.)

14. Broadcast yourself: Youtube
 In 2006, Google acquired online video sharing site
YouTube in 1.65 Billions. Today 60 hours of
video are uploaded to the site every minute.
 Cat videos,
 Citizen journaism,
 Political candidacy,
 Double rainbows have never been the same.

15. The little green robot arrives:
Android
 In 2008, Google had launched Android.
 Android was not a phone but an operating system that Google made
available free to any phone manufacturer wishing to market mobile devices
with internet capability.
 Android core applications included Wi-Fi capability, e-mail, a web based
calender, google earth maps, a browser, and GPS.
 Android is a mobile operating system which allowed wireless phones
manufactures such as LG, HTC, Nokia, Samsung to produce smartphone
businesses. (as Apple’s rival iphone –iOs-)

16. Android
 Investments in mobile businesses;
 Google announced Android and the Open Handset Alliance, in 2007.
 In 2012, Google acquired Motorola Mobility for $12.5 billion, to gain
advantage on patents & rights in order to enter smartphone & tablet
computer industries.
 The growing mobile business allows new way of doing the
business, such as,
 Banner ads and video ads display on mobile phones.

17. According to Express Tribune
Business

18. Google Chrome business
 In this sense, Google Chrome operating system launched in
2009 were developed specifically to accomodate cloud
computing applications.
 With this software, google deliver relevant search-based ads
to internet users.
 Google had entered into agreements with Acer, HP, and
Lenovo to begin producing netbooks that would use the
Chrome OS and Chrome browser to access the cloud-based
Google Apps productivity software.

20. 2013 Total
Revenue is
US$
59.82 billion