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“Word of Mouth” marketing has long been a proven
strategy for successful travel and hospitality business.




                      TRAVEL 2.0
Everyone loves to travel.   $ 14 million is spent on
80 percent of the vacation     travel every minute.     Travel is $ 7 trillion
 is based on the referral.                               Industry globally




        TRAVEL IS A BIG INDUSTRY
consumers are spending      …..…… mostly exchanging
nearly twice as much time      credible information    Worldwide online travel
 online than they did only                             sales is valued at $147
   four years ago…..……                                     billion in 2007*




        CONSUMER SPEND IS INCREASING
86% of all travel and
Forecast to grow at 17%    vacation research now
per year over the next 3        done online           Over 50% of all travel
         years*                                     reservations done online




       ONLINE TRAVEL IS THE WAY FORWARD
A further 38% of
Online travel sales will   consumers make their
                            decision online, but   almost 86% of travel sales
represent 48% of total                                 will either be made
 travel sales by 2008*       purchase offline**
                                                       online, or strongly
                                                      influenced by online




      ONLINE TRAVEL IS THE WAY FORWARD
TRAVEL 2.0 HOW IT WORKS
Tagging




     Vertical Search                User- Generated
                                        Content


                       Travel 2.0



       Beyond The
        Browser                         Vlogs &
                                        Podcasts


                       Mapping &
                       Mashups




TRAVEL 2.0 ECOSYSTEM
Embedding Into
Creating Content   User Participation   Open Architectures
                                                              Applications


      Blogs             Tagging                RSS               Mashups



      Wikis         Discussion Boards          APIs           Social Networks



  Online Videos                             Atom Feeds



    Podcasts



     Photos



   Applications




TRAVEL 2.0 ECOSYSTEM
TRAVEL 2.0 PLAYERS
THANKS

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Travel 2.0

  • 1. “Word of Mouth” marketing has long been a proven strategy for successful travel and hospitality business. TRAVEL 2.0
  • 2. Everyone loves to travel. $ 14 million is spent on 80 percent of the vacation travel every minute. Travel is $ 7 trillion is based on the referral. Industry globally TRAVEL IS A BIG INDUSTRY
  • 3. consumers are spending …..…… mostly exchanging nearly twice as much time credible information Worldwide online travel online than they did only sales is valued at $147 four years ago…..…… billion in 2007* CONSUMER SPEND IS INCREASING
  • 4. 86% of all travel and Forecast to grow at 17% vacation research now per year over the next 3 done online Over 50% of all travel years* reservations done online ONLINE TRAVEL IS THE WAY FORWARD
  • 5. A further 38% of Online travel sales will consumers make their decision online, but almost 86% of travel sales represent 48% of total will either be made travel sales by 2008* purchase offline** online, or strongly influenced by online ONLINE TRAVEL IS THE WAY FORWARD
  • 6. TRAVEL 2.0 HOW IT WORKS
  • 7. Tagging Vertical Search User- Generated Content Travel 2.0 Beyond The Browser Vlogs & Podcasts Mapping & Mashups TRAVEL 2.0 ECOSYSTEM
  • 8. Embedding Into Creating Content User Participation Open Architectures Applications Blogs Tagging RSS Mashups Wikis Discussion Boards APIs Social Networks Online Videos Atom Feeds Podcasts Photos Applications TRAVEL 2.0 ECOSYSTEM
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.