2. Facebook Presence
Presence
F-Commerce
While users spend more and more time
on Facebook communicating with
friends and networks, brands have so
many different opportunities to create
strong interactions with them on this
platform.
Facebook activities now came to a
maturity level and brands are looking
for different engagement methods
rather than daily conversations.
As the ultimate social network globally,
Facebook presence is almost as
important as a website for a fashion
brand.
From F-Commerce to integration with
other social networks like Instagram,
social games to creating exclusive
applications Facebook is a main
destination for fashion brands.
Time Spend
Engagement
Models
Apps
Integration
The Facebook page of the year in 2012,
Bergdorf Goodman is a good example for
this new type of engagement. They have
integrated social platforms Polyvore and
Instagram with specific apps into their
Facebook platform.