Reputation marketing

1. Essential Reputation Marketing Strategies to Succeed Online
The burgeoning popularity of social media channels has increased the relevance of
Reputation Marketing. Evolving marketing strategies and the enhanced levels of
consumer interaction has led to new opportunities for the astute marketer. Gradually, we
are seeing a subtle shift from traditional marketing strategies to a newer, more open
marketing approach on the internet.
A big part of this change of focus is the influence that consumers are able to exert over
brands via social media conversations. Simple comments, reviews, or complaints have
the potential to rapidly escalate through these channels and create a public relations
nightmare for a company. This eventually erodes consumer confidence in a brand and
will affect bottom lines. The age of ignoring customers is well and truly over, and it is
necessary to actively engage consumers in order to maximize your brand potential.
Establish a Clear Brand Identity
The goal of Reputation Marketing is to influence consumer sentiment favorably and to
establish absolute confidence in your brand. From the outset, it is necessary to manage
your online presence correctly and make sure that there are no unwanted connections to
your brand that can erode your brand value. Creating the right impression is necessary,
and you must make sure that any information put out by your company is accurate and
up to date.
Search Engine Optimization Is Critical
The average consumer will be influenced by what others have to say about your
products and their experiences with your company. As a matter of course, most people
turn to search engines when they are looking for information about your company/brand.
This makes the first few pages of search results absolutely critical. Any link that lead to
negative reviews or articles about your products or services can potentially result in the
loss of revenue.
One of the basic tenets of Reputation Marketing dictates that a customer should not
find any disturbing information within these search results. While you cannot stop such
articles entirely, you must work to ensure that the top results from leading search
engines are largely positive. SEO strategies and implementation is necessary to make
sure that you succeed in this critical task.
Maximize Your Social Media Strategies
Connecting to and engaging with potential consumers and current customers is essential
in an age where the influence of social media is unquestionable. It is essential to create
the right image and desirability about your brand. Clever social media strategies can
help you achieve these aims and your Facebook/Twitter pages should aid your online
objectives. Social media offers your company an unrivalled opportunity to influence
people’s minds and to improve consumer sentiment.

2. Management of Customer Reviews
One of the trickiest issues to deal with is that of customer reviews. Evidence clearly
suggests that most online reviews tend to originate from unsatisfied customers. It is
necessary to make a concerted effort to encourage your satisfied customers to post
reviews as well, and to simplify the process for such customers.
Implementing the correct Reputation Marketing strategies can raise the profile of your
company and help you succeed online.
Call Us Today!
702-530-3881