The document discusses how websites should be strategic, actionable, measurable, usable, tell a story, be flexible, and part of a company's marketing mix. Websites should make users happy and be the right tools for the job rather than just tactics. The presentation was given by Chas Grundy and provides his contact information.

1. Taking Your
Website to the
Next Level
Chas Grundy

2. What should a
website be?

3. Websites should
be strategic.

4. "Tac/cs are doing things
right. Strategy is doing
the right things."

5. Websites
should be
actionable.

9. Websites should
be measurable.

11. Websites
should
be usable.

15. Websites should tell a story.

17. Websites should
be flexible.

18. Websites should
be part of the mix.

19. Brochures
Search
Marketing
Direct Mail
Facebook
Television
Website YouTube
Radio
iTunes U
Outdoor
Public
Email Relations
Marketing

20. websites
should
make
users
happy

21. presentation by chas grundy
email chas@grundyhome.com
blog grundyhome.com
twitter twitter.com/chasgrundy
linkedin linkedin.com/in/chasgrundy
photo credits
http://www.flickr.com/photos/myklroventine/3261364899/
http://failblog.org/2009/05/02/door-sign-fail/
http://www.flickr.com/photos/hellosputnik/2142531537/
http://www.flickr.com/photos/rosaydani/77371897/
http://www.flickr.com/photos/iliahi/408971482/
http://www.flickr.com/photos/illuminator999/3991186089/
http://icanhascheezburger.com/2010/04/21/funny-pictures-onward/