A walkthrough of the new Chartbeat Publishing Dashboard. Everything you loved about our classic dashboard plus newly added mobile, social and audience-focused features to help you start building a returning and loyal audience. Head on over to https://chartbeat.com/publishing/for-editorial/ to learn more about the next evolution of Chartbeat Publishing.

1. SAY HELLO TO THE NEW
Chartbeat Publishing

3. It’s a beauty, ain’t it?

4. Made to Measure:
The job of this here dashboard is to tell you what’s happening on
your website in real time: the content that’s holding your visitors’
attention, the changing patterns of audience behavior as folks
come and go, and the right-this-second opportunities you have to
convert newbies to evangelists. Got it? Now, on with the show...

5. Let’s start with Active Visits...

6. Concurrents:
This is the number of people—heartbeats—who are on your
website right now. We’re not totaling up views or visits. Rather,
we’re showing you the size of your audience in real time. We
ping every visitor every few seconds to see what they’re doing.

7. The Dial:
The dial’s range represents both the minimum and maximum
number of concurrent visitors over the past month. The needle
indicates how you’re performing right now. And that dark blue
range? It tells you what’s typical for the current day and time.

8. Recirculation:
Recirculation is the percentage of your audience that’s clicking
from one article page and moving to another article page within
a single visit. It measures how well traffic is flowing, and it
gauges stickiness—your ability to keep visitors on your website.

9. Engaged Time:
Engaged Time is the average time visitors are spending actively
interacting with your content—they could be reading an article,
writing a comment, watching a video, or showing some other sign
of activity. Engaged Time is the best barometer for quality.

10. Moving on to Visitor Frequency...

11. New, Returning, Loyal:
How do we classify visitors? New visitors are the folks in your
audience who have made one visit in the last month. Returning
visitors have made two to seven visits in the last two weeks. Loyal
visitors have made eight or more visits in the last two weeks.

12. Benchmarking:
Our benchmarks give you a sense of whether you’re over- or
under-performing among any particular audience segment. Blue
represents average performance, while green and red represent
above average and below average, respectively. Easy, right?

13. Here’s your Traffic Trendline...

14. Nitty-Gritty Details:
We’re charting your traffic in real time, with the little blue beacon
leading the way. The gray line represents traffic from seven days
ago. Hover anywhere to find a by-the-numbers traffic breakdown as
well as positive or negative % changes for each traffic source.

15. Your Day, Week, Month:
You can also pull up charts for the last seven days, as well as the
last 30 days. Look at how your audience is growing day by day,
week by week. Check to see which days had major spikes. See
how the composition of your traffic sources changes over time.

16. Speaking of Traffic Sources...

17. Traffic Sources:
Traffic sources help you understand how visitors are getting to
your pages. Do they visit through social sources, such as Twitter?
Arrive directly? Who comes from a Google search or links on
external sites? How many move internally, from page to page?

18. Referrers:
We can be even more specific, though. We can tell
you which of your referrers are sending you the
most visitors—in real time, of course. Drill down even
deeper, you say? You can pivot on any one referrer to
see exactly what’s resonating with those visitors.

19. Conversion Quality:
Even better. You can also sort referrers by “conversion
quality.” Three categories—high, average, and low
converting—are based on your visitors’ return rates
and tell you whether a referrer is actually contributing
to the development of your loyal audience.

20. Mouse-Overs:
Mouse over any referrer to find the return rate of
visitors coming through that referrer, as well as tips on
how you could improve. If you’re looking for even more
details about your referrers and the visitors they’re
sending, see your Weekly Audience Perspective.

21. Moseying down to Top Pages...

22. Top Pages:
These are the 20 most
popular pages on your
website right now. By
default, the list is ordered
by the real-time number
of visitors on each page.
As folks come and go,
you will see audience
patterns change and the
articles will move up and
down the list.

23. Icons and Elements:
All the way on the left, green and red chevrons tell you about the
velocity of an article’s ascent or descent—that is, whether a page
is gaining or losing visitors faster than the average page. All the
way on the right, you’ll find each page’s average Engaged Time.

24. Badges:
There are many new badges: ‘acquiring’ when there are lots of
new visitors, and ‘retaining’ when there are lots of visitors and
high Engaged Time or Recirculation. ‘L’ identifies a landing page,
and the camcorder calls out the % of visitors watching a video.

25. Sorting by Engaged Time:
One of the most valuable ways to look at your top pages is by
the amount of Engaged Time on each article. Just select from
the drop-down menu and watch the cream rise to the top. This is
quality content—the stuff that’s holding your audience’s attention.

26. You can click to pivot on any
page, too. Every part of your
dashboard is responsive...

28. Let’s talk about social...

29. Today’s Social:
Here, we’re showing you the midnight-to-midnight
counts of your tweets and likes. With a super-quick
glance, you can get a sense of whether your social
activity is better than, worse than, or on par with what
we typically observe for the current day and time.

30. Tweets by Traffic:
In a flurry of online conversation, it can be difficult
to separate the signal from the noise… until now.
This section highlights the tweets that contain links
and are sending the most visitors. Your social media
team might be inclined to either retweet or reply!

31. There’s a lot more you can learn
about your audience, too...

32. Video:
If you signed up for video analytics, you’ll see the percentage of
your audience that’s currently watching a video, as well as your
video engagement. That is, of the visitors who started playing a
video, how far into the video they got—here, it’s 58% on average.

33. Mobile vs. Desktop:
You can see what content is resonating
among visitors who are using mobile
devices, such as a smartphone or tablet.
When pivoting, the graph at the top will show
you a nice visualization of how your mobile
and desktop traffic are faring over time, too.

34. Location:
Want to know what visitors from São
Paulo are reading? No problem. Chartbeat
Publishing lets you drill down into your
audience by visitors’ country, region, city,
or DMA. It’s just one more way to examine
the audience you care about most.

35. Multi-Pivoting:
Chartbeat Publishing is more flexible and muscular
than ever before. Now, you can pivot on just about
anything in the dashboard. Say, you only want to
look at new visitors who are using mobile devices
and live in Los Angeles. Not a problem.

36. Oh, just two other things...

37. Sections and Authors:
In the left-hand navigation, you can select a specific section or
category—maybe just the Business section… Or, you could also
select a specific author. In either case, the whole dashboard is
totally responsive, giving you what you want, when you want it.

38. Your Toolbox:
In the left-hand navigation, you’ll find links to other products in
the Chartbeat Publishing suite, such as Video, the Heads Up
Display, the Daily Content Perspective, and the Weekly Audience
Perspective. You can also submit feedback and access settings.

39. That’s Chartbeat Publishing...

40. We’re happy to answer questions.
SUPPORT.CHARTBEAT.COM | PRODUCTOUTREACH@CHARTBEAT.COM