1. ‘When the Past Comes to Haunt You’
This ties in with the narrative
and the title +
She isn’t aware she has a bad
past but it’s in her blood +
‘A tormented soul never
forgets’
Relates to title +
Relates to
narrative+
Scary +
‘He remembers’
Links to title+
Links to
narrative +
Slightly vague-
‘He’s coming to get you’
Relates to title and
narrative
Slightly too childish for
our target audience‘His Past will torment
your future’
Relates to title
and narrative
+
Direct
address+
‘Sleep With your Eyes Open’
Uses direct address +
Doesn’t relate to the title –
Links to the idea of danger
and Mary-Anne’s fear +
Too Vague -
‘You can’t escape His
Past’
Direct address+
Relates to
narrative+
‘Is He Watching You?’
Uses direct address +
Rhetorical Question +
Relates to the
narrative +
Chills audience on a
personal level +
Doesn’t relate to the
title -
‘Family isn’t forever’
Alliterative+
Relates to the narrative +
Doesn’t relate to the title –
Gives too much away,
reduces the impact of the
twist at the end-
‘Blood is thicker than Water’
Relates to the narrative
+
However, gives too
much away –
Not scary enough -
‘If you sit quietly’
Too vague –
Doesn’t relate to title
or the narrativeThis phrase is said in
the trailer +