The document summarizes the results of a survey targeted at Fij's audience of 16-24 year olds. The survey found that pop and indie music were most popular, and that music in this age group is most commonly accessed via MP3 files and downloads from YouTube and iTunes. This suggests Fij should promote themselves online and focus on live performances. Most respondents said music videos sometimes influence their opinions of songs, so Fij's video needs to complement their lyrics and tone. The summary identifies limitations but concludes the survey still provided useful insights into Fij's target market.

1. Target Audience Research
For the band Fij

2. Survey
• I targeted my survey to young Adults being
between the ages 16-24, since they would be
the target audience for Fij music.
• 20 surveys were filled out

3. Are you Male or Female?
Sales
Male
Female

4. What genre of music do you listen to?
Other
Country
Rock
Rap
Dance
Pop
Indie
0 5 10 15 20
We can see that the most popular music genre
between the age group is Pop followed closely by
Indie which is Fij’s genre. This means our music video
will be relatable to our target audience.
Since this is a question where
more than one answer may be applicable
we received many varied responses.

5. How do you listen to music?
25
20
15
10
5
0
CD Radio MP3 Internet Other
Mp3 are seen the most common way for
people to access their music with all 20
people choosing it as one of their ways of
listening to music. Fij being an unsigned
band can’t sell their music making it
unavailable to mp3 players so they will have
to focus on promoting themselves through
gigs and festivals.

6. Which do you prefer? CD or
Downloads
Sales
CD
Downloads
This small percentage who prefer CD’s show us that downloads from the internet
Is the most common form of accessing music in this age group. Fij in order to reach
this market must promote themselves through the internet actively.

7. How important is the album/ single
cover to you?
16
14
12
10
8
6
4
2
0
Very Somewhat Not
This shows us that to our consumers
the album cover is considered however
would not affect the persons discoing on
whether to buy the album or not.

8. What sites do you download music
from?
Itunes
Youtube
Spotify
Others
Knowing that YouTube and ITunes is the most common
way for our target audience to access their music means
that Fij’s One More Year should be accessible through them.
Their song is on you tube but however being an unsigned band
is not on ITunes as of yet.

9. Do you watch live music?
Yes
No
This means that since the majority watch live music
Fij should perform at as many gigs and festivals
as possible in order to promote themselves.

10. Do you watch music television shows?
If yes circle which: The hits, Viva, MTV, other
Yes
No
6
4
2
0
The Hits Viva MTV Other

11. Does the music video affect your
opinion of a song?
Yes
No
Sometimes
This shows us that the majority of
our consumers thinks that the music
video does or sometimes does effect
their opinion of a song. So in our music
video we must make it compliment
the lyrics and tone of the song.

12. Do you think downloading music is a
problem?
14
12
10
8
6
4
2
0
Yes No

13. Critics with Questionnaire
• We decided to emulate the accurateness of our
questionnaire and draw attention to components of it
we should have gone about differently. Firstly, haven
given out the questionnaire in school this gave us a
biased result with the majority of them being filled out
by 17 year olds. This meant that the opinions of our full
target audience of 16-24 wans’t as strongly presented
as we had wished. We also have recognized that that
the last question was not clear for all people answering
the questionnaire since we did’t clarify that if “illegally
downloading” music was a problem in compassion to
just “downloading” music.

14. Conclusion
• Despite this critiques, the questionnaire was
our way of carrying out target audience
research and gave us a deeper understanding
of Fij’s consumers which can help us when
portraying the bands image through our music
video.