The ABCs of Internet Marketing Part 1
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The first part of a series to provide a basic understanding of Internet Marketing terms. This segment focuses on broad categories of Internet marketing and CRO Conversion rate Optimization. Part two can be found at http://www.slideshare.net/NoamFixler/web-analytics-ppc-12859810
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The ABCs of Internet Marketing Part 1
- 1. The ABCs Of Internet Marketing Broad Categories of Internet Marketing CRO – Conversion Rate Optimization Jerusalem Web Professionals Tuesday, May 8, 2012
- 2. The ABCs Of Internet Marketing Part 1 A Broad Categories CRO – Conversion Rate Optimization Part 1 B Analytics PPC – Pay Per Click Part 2 SEO – Search Engine Optimization SMM & SMO – Social Media
- 3. Broad Categories SEO - Search Engine Optimization SEM/PPC - Search Engine Marketing - Display Ads SMM - Social Media Marketing Email Blasts Affiliate Marketing Content Marketing (PRs, Apps, Website) Referral Marketing (Forums, Reviews) Cross Media (Postal Mail, QR) On-Line Events (Webinars)
- 5. Types of Social Media
- 6. Broad Categories Email Blasts Affiliate Marketing <div style="text-align:center;"> <a href="http://aweber.com/? utm_source=affiliate&utm_medium=banner&utm_campaign=static&utm_content=125x125whiteenv&id=XXXXX" title="Email Marketing"> <img src="http://www.aweber.com/banners/01-12/125x125_v4.jpg" alt="Email Marketing $19/Month!" style="border:none;" /></a> </div>
- 8. Broad Categories Referral Marketing (Forums, Reviews) Cross Media (Postal Mail, QR) On-Line Events (Webinars)
- 9. Broad Categories SEO - Search Engine Optimization SEM/PPC - Search Engine Marketing SMM - Social Media Marketing Email Blasts Affiliate Marketing Content Marketing (PRs, Apps, Website) Referral Marketing (Forums, Reviews) Cross Media (Postal Mail, QR) On-Line Events (Webinars)
- 10. The ABCs Of Internet Marketing Part 1 A Broad Categories CRO – Conversion Rate Optimization Part 1 B Analytics PPC – Pay Per Click Part 2 SEO – Search Engine Optimization SMM & SMO – Social Media
- 11. CRO (Conversion Rate Optimization) Use What You Learn From Analytics Test & Track What's A Conversion?
- 12. CRO (Conversion Rate Optimization) Use What You Learn From Analytics Test & Track What's A Conversion?
- 13. CRO (Conversion Rate Optimization) (CRE-SEOmoz-Secrets_of_Million-Dollar_Landing_Page.pdf)
- 14. CRO Key Concepts Conversions: A Desired Action Conversion Rate: The percentage of visitors who take a desired action. Above the Fold: The section of a Web page that is visible without scrolling. UX - User Experience: The way a person feels about using a product, system or service. It also includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system through its interface and design. CTA - Call to Action: The part of a marketing message that attempts to persuade a person to perform a desired action such as "Buy Now" ROI – Return on Investment: The ratio of profits (or losses) to the amount invested.
- 16. Website Statistics Hits ≠ Pages Visits ≠ People
- 17. The ABCs Of Internet Marketing Part 1 A Broad Categories CRO – Conversion Rate Optimization Part 1 B Analytics PPC – Pay Per Click Part 2 SEO – Search Engine Optimization SMM & SMO – Social Media
- 18. Thank You Charlie Kalech Director, J-Town Productions Ltd. www.j-town.co.il charlie@j-town.co.il @CharlieKalech For More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and Seminars Join Jerusalem Web Professionals (JWP) Facebook Group