Keynote for Bangkok Unconference 2013 at Thomson Reuters Software Thailand

1. Social Media in real life
Bangkok Technology Unconference
2013
@charathBank

2. @charathBank
• Quality Engineers – Time Series Team
• Editor – thumbsup.in.th (Mobile, Social Media)
• Writer – iOS books (iPhone, iPad)

3. Ground Rules
• You can use any smart devices and social media for chatting or
sharing through the presentation.
• You can talk or ping me any time as you wish.
• You can interact what I ask you without pay.
• ^ ^”

4. Who does not use Social media? Why?

5. Social Media Number

6. Social Media user in the world
• Social Media Users in 2012, 1.5 • Number of Social Media,
billions (World population ~7 more than 200 sites
billions)
Source: wiki

7. Social Media usage
• People use 2.1 social medias
• Use Facebook for the main
and combine with another
(Twitter, Instagram, LinkedIn)

8. Facebook users around the world
Source: Socialbaker

11. Social Media in Life

12. Social Media using in our life
• View / Share status (Personal, KamKom, Bitch… etc.)
• View / Share photos (What I eat, What I shopping)
• View / Share videos (Live reporting?)
• View / Share location (Where I am, hi-so style)
• Catch up the news
• Contest for prize for iPhone 5, Furbies… , free ticket etc.

13. Social media for 2nd screen
• From Deloitte UK research - 9
of 10 use Social Media and
email while watching TV
Source: paidcontent.com

17. Social Media for Shopping
• See the new products / new promotion from PR
• Read the review the products
• CRM (Customer Relationship Management)
– Comment
– Complain
• Replacing for the old way to
communicate with brand / company
• 24 / 7

18. Impact from Social Media in company
%#@%^$!$*$!#
@$!@$@!$@!&
%@5$&@%@$ Company Name
Team Name

19. Social Media Policies / Guideline
“The views and opinions expressed
on this site are my own alone and
do not represent the views of my
employer.”
Source:
http://www.intel.com/content/www/us/en/legal/intel-social-media-guidelines.html
http://socialmedia.biz/social-media-policies/

20. Where is the instagram nation?

21. Instagram in Thailand
• Suvarnabhumi Airport (BKK)
and Siam Paragon are top 2
places for shooting in 2012
(source: Instagram blog)
• 100,000+ photos shot at
Suvarnabhumi in 2012.
See the full list at
http://blog.instagram.com/post/38962824191/2012s-
most-popular-locations-on-instagram-what

22. Social Media Marketing by Celeb
• 10k – 50k per shot or campaign

23. Linkedin – Professional Networks

24. Facebook Groups – Professional Networks

25. Last keynote

26. Social Media
Facebook Page: Prapas Cholsaranon

27. Thank you (3 times)
@charathBank
http://thumbsup.in.th
http://charathbank.com
All socials : charathbank