Pay Per Click Fraud Assignment for Full Sail University

1. Chanté Newcomb
PPC Click Fraud Software
May 18, 2012

2. Click Fraud It can happen

3. Before we go running There are solutions

4. ClickHawk ClickHawk™ acts as a "gateway" for all click-through
traffic from web or any advertising campaign.

5. ClickHawk Features
• Set up is easy
• ClickHawk™ generates tracking
URLs by keyword.
• Clicks from campaigns are
tracked and stored for later data
analysis.

6. ClickHawk Features
• Flags suspicious click activity and
unusual traffic patterns

7. ClickHawk Features
• You can view how many times
each user has clicked by IP
address.

8. How ClickHawk Help
Jewelry For You
• ClickHawk™ will monitor paid
traffic
• Audit every click for validity
• Set up "warning" pages for repeat
violators
• Set up traps for suspected
program clicking
• Real time email alerts

9. ClickHawk Cost
• Monthly subscription fee ranging
from $19 to $349
• Subscription amount depends on
number of clicks you’re tracking
• No Software to install
• 30 day trial
• No set up fees

10. ClickHawk
Let’s stop the click fraud worry and
leverage technology in our favor.

11. References
• AdWatcher - Click Fraud Monitor & Ad Tracker. Image. (n.d.). AdWatcher - Click Fraud Monitor & Ad Tracker. Retrieved May 18, 2012, from http://
www.adwatcher.com/
• Click Fraud FAQ. (n.d.). Click Tracking Software - TrafficSentry.com. Retrieved May 18, 2012, from http://www.clickhawk.com/faq.htm
• Help Me . (n.d.). Stager to go. Image. Retrieved May 19, 2012, from stager.tv/blog/?p=1288
• Prevent PPC Click Fraud. (n.d.). Click Tracking Software - TrafficSentry.com. Retrieved May 18, 2012, from http://www.clickhawk.com/clickhawk/g