The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Sweet December Expo in Myanmar
1.
2.
3. Contents :
The Objectives
Types of Exhibitors
Demographic Profile of Mandalay
Terms & Conditions of Booking System & Payment
The Pricing Structure & Booth Layout Plan
Sponsor Privileges & Arrangements
Media & Entertainments Plan
Special Program for Exhibitors
“ L i f t u p y o u r B u s i n e s s ”
4.
5. The Objectives
1. The Quality
2. The Difference
3. The Taste
4. Customer Oriented ( Our Motto)
5. To Support to the Humanitarian Jobs
6. To become a good service provider for long-term Purpose
7. To become a good & supportive firm for the country
“ L i f t u p y o u r B u s i n e s s ”
6. Mandalay Demographic Profile
Description Numbers & Facts
District City of Mandalay Division/
Geographical Situation & Facts The Key Trade City for Upper Myanmar/
Strong Student Society is a Trade Mark
Estimate Population 7.56 Million for the whole Division
(According to the 2010 Survey) 855,798 on the City
Target Audience All Different Layers ( See our Sales Channels)
Fond of going out with family also with groups/
Enjoy in festivals & Music Concerts/
Psychological Behavior
Value the Traditional Customs
/Participating in society is their main culture
Average Household Size 4.8
Average Household Income
269,500 Kyats
(Based on Metropolitan)
Average Household Expenditure
180,300 Kyats
(Monthly) (Based on Metropolitan)
50+, 32% <30, 13%
30 -
Main Income Earner Profile 39, 25%
40 -
(Based on the whole country) 49, 31%
7. Types of Exhibitors
We have 6 Different Sales Channels :
1. Fashion & Cosmetics
2. Technology & Education
3. Kids
4. Home Fashion & Life Style
5. Automobiles
6. Delicious Food
“ L i f t u p y o u r B u s i n e s s ”
8. Terms & Conditions of Booking & Payment System
Q1: How am I going to book to get the place what I want ?
A1: Our Booking is getting your priority first.
The faster you book, the more chance for your selective booth.
Q2: What do I need for booking ?
A2: You have to pay 50 % Deposit for your booking booth and the
rest 50% is advance 10days before the Event.
“ L i f t u p y o u r B u s i n e s s ”
9.
10. Contact Information
BizUp Media Group
Yangon Office : No.17,4th floor,Pandonmar St,
Sanchaung Tsp, Yangon, Myanmar.
Phone No : 95-9-7313 6954
95-9-7316 4927
Mandalay Office : Room-218,Shwe Phyu Plaza
Mandalay, Myanmar.
Phone No : 95-9-203 3436
95-9-9105 3125
95-9-4306 1403
Email :
“ L i f t u p y o u r B u s i n e s s ”
11.
12.
13. The Media Plan
Going to launch a Press Conference before Exhibition
60 Spots inside the popular FMs (Reachable to every District City)
4 spots (1/4 Page)inside the popular Journals such as Eleven ,7 Days Journal
(over 80,000 Distributions/Week)
4 spots (1/4 Page) inside the (Mandalay Newspaper )
Billboards Ads (20’x9’) for crowded places such as 62nd St/68th St/73rd St/78th
St/80th St/84th St/Tate Pan St/35th St/30th St/26th St/12th St/in front of Diamond
Plaza…etc)
Cross Banner Ads(30’x3’) for crowded places such as 62nd St/68th St/73rd St/78th
St/80th St/84th St/Tate Pan St/35th St/30th St/26th St/12th St/in front of Diamond
Plaza…etc)
60,000 pcs of Pamphlets Distributions @ crowded Shopping Mall before 3 weeks
from the Event
14. Entertainment Plans
Playing Games with Celebrities
Product Model Shows
Kids Models Show
Magic Show
Dancer
Performance Show
Cane Ball Performance
Singing Concert (Kids)
Lucky Draws Program
“ L i f t u p y o u r B u s i n e s s ”
15. Special Programs for Exhibitors
Special Discount Rate at the hotels
Special Discount Rate for Transportation
Special Discount Rate for Domestic Trip
Program # 1: 26-28 December 2011
3-Days/2-Night Bagan Trip
Program # 2: 26 and 27 December 2011
Mingun & Sagaing Hills Day Trip
Program # 3: 26 and 27 December 2011
Pyin Oo Lwin Day Return Trip
“ L i f t u p y o u r B u s i n e s s ”
16. Our Services
No Services Remark
1 Product Launching
2 Events Organizing
Implementing Marketing Campaigns
3
& Focus Group
4 Advertising & Promotion Programs
5 Media Monitoring
6 Market Survey for Relevant Market
7 Marketing & Sales Training
8 Reengineering and restructure Setting up SOPs
9 Conceptual Designs & Logos Creation
For Foreign
10 Business Matching
Companies
17. Thanks You very much for your
cooperation with us !
We wish we could lift up your
business !
“ L i f t u p y o u r B u s i n e s s ”