The kickoff deck for the HOW Interactive Design Conference 2011's Progressive Design Challenge. In this deck, we introduce the theme and the rules for winning a great prize (only for attendees of the conference!)

1. Progressive Design Challenge Kicko
David Sherwin / t:@changeorder
HOW INTERACTIVE DESIGN CONFERENCE | NOVEMBER 2, 2011

2. Progressive Design Challenge Kicko
Learn from Try what
speakers they said
NOW NEXT WEEK
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3. Progressive Design Challenge Kicko
Learn from Forget what
speakers they said
NOW NEXT WEEK
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4. Progressive Design Challenge Kicko
Try what Forgotwhat
Use what
they said they said
said!
NOW NEXT WEEK
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5. Progressive Design Challenge Kicko
Use what they said!
NOW NEXT WEEK
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6. Progressive Design Challenge Kicko
Progressive Design Challenge
Hands-on activities that build
upon presentations to help you
design an interactive experience
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7. Progressive Design Challenge Kicko
Tools you’ll need?
photo 4718015200 by xjrlokix / CC Attribution 2.0 Generic
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8. Progressive Design Challenge Kicko
Tools you’ll need
photo 3143079032 by quacktaculous / CC Attribution 2.0 Generic
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9. Progressive Design Challenge Kicko
Progressive Design Challenge
Thinking Outside the Page
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11. Progessive Design Challenge Kicko
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12. Progressive Design Challenge Kicko
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13. Progressive Design Challenge Kicko
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14. Progressive Design Challenge Kicko
You’ve been hired by a leading publisher
of magazines to help them create
a new kind of digital magazine,
blending text, video, audio,
photos, and data visualization.
The publisher has given you
free reign over the editorial direction
and design for this digital magazine.
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15. Progressive Design Challenge Kicko
Constraints:
1. Fully accessible and usable via browser
on touch-enabled phones (iOS/Android),
tablets, and PCs. No native applications!
2. Dynamic presentation of content.
Just “Tap, scroll & read, repeat”
isn’t good enough.
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16. Progressive Design Challenge Kicko
FYI: My magazine topic
photo 4272887906 by evert-jan / CC Attribution 2.0 Generic
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17. Progressive Design Challenge Kicko
Use your worksheets alongside
certain talks to try out tools & techniques.
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18. Progressive Design Challenge Kicko
8:00 AM – 8:50 AM on Thursday + Friday:
Join me over breakfast to
work on the challenge in small groups
photo 2079013505 by C G-K
CC Attribution 2.0 Generic
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19. Progressive Design Challenge Kicko
Questions?
Write to
hidchallenge@gmail.com
Tweet with the hashtag
#hidchallenge
Ask me!
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20. Progressive Design Challenge Kicko
But wait, there’s more…
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21. Progressive Design Challenge Kicko
Would you like a
free ticket to next year’s HIDC +
a full-year subscription
to DesignTV?
($1,300 value, only for this year’s HIDC attendees)
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22. Progressive Design Challenge Kicko
Send the following to
hidchallenge@gmail.com
before Friday at 4 PM PST:
1. Magazine name
2. Its editorial direction (one paragraph)
3. Web, tablet, & mobile home screen sketches
4. Photos from the Progressive Design Challenge
showing your design process
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23. Progressive Design Challenge Kicko
Criteria for winning:
1. Creativity
2. Process thinking
3. Feasibility
Judging will be by HOW + me.
Winner will be announced post-conference + featured online.
Teams will only receive conference registration + access
to DesignTV for one person, so duke it out.
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24. Progressive Design Challenge Kicko
Let’s get this conference started!
photo 286238837 by coda CC Attribution 2.0 Generic
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