The document discusses trends impacting digital fundraising, education, and outreach. It notes that social, technological, economic, environmental, and political changes are constant. The technological is enabling greater social connectivity and participation. Key trends include the rise of social media platforms like Facebook and Twitter, increased mobile device penetration, and the empowerment of citizen philanthropists through open platforms like Ushahidi. New forms of digital fundraising are emerging through social gaming and allowing support of any cause from anywhere. However, maintaining relationships and telling compelling stories remains important amid increasing amounts of data, noise, and information fatigue. Organizations must be agile and present where audiences engage online while nurturing human connections.

1. Shock of the New:
Trends
Impacting Digital
Fundraising,
Education and
Outreach

2. What do we do?
•Foresight
•Strategy
•Innovation
^Social

4. Change as a constant:
Social
Technological
Economic
Environmental
Political

5. The technological is
enabling the social to do more.

6. Generation T
600 million Facebook users
150 million in US
200 million Twitter users
Mobile penetration 100%
(In US, women over 55 are the fastest
growing Facebook segment.)
image: iqra.ca

8. Superempowered

9. Citizen
Philanthropists
Ushahidi: open, scalable,
decentralized

10. Citizen
Philanthropists

11. Citizen
Philanthropists

12. Citizen
Philanthropists

13. Agile Citizen
Charity
Philanthropists

14. Citizen Philanthropists
Citizen
Philanthropists

15. Citizen
Philanthropists

16. Democratized
Philanthropy

17. Shifting Stories and
Sources
“There is no
checklist. One of
the things about
innovation is
being flexible and
agile.” ~Riyaad Minty, head
of social media for Al Jazeera
Network, speaking to
Mobileactive.org

18. The Game Layer
55% of all social gamers in the U.S. are
women, and 53% of Zynga players are
women between 25 and 44.

19. Spend Anywhere

20. Support Anything

21. Sifting Data

22. Headwinds

23. Signal to Noise

24. The Endless Campaign

25. Crisis Fatigue

26. Big Ideas for the Future

27. The audience is increasingly
multichannel.
Be where they are.
Be where the story is.

28. The “competition” is increasingly
agile.
Openness is critical to staying even.

29. Relationships are getting lost in the
noise.
Nurture them.
Be able to guide your audience
through the digital landscape.

30. Technology can help you keep up, but
the story, and how you care for it and
communicate it, is the key to staying
ahead.

31. Contact
Scott Smith
Principal
Changeist, LLC
ssmith@changeist.com
+ 1 336 509 8415