I gave this presentaton at the Innovation Depot for the American Advertising Federation Birmingham club. Great group. Fun discussion about how to unleash your best creative ideas.
45. Our methods of being creative are different.
We’re built differently.
We think differently.
We have different experiences.
We process differently.
We interpret differently.
47. The Dumper The Thespian
The Rip-Off
The Processor
Artist
48. The Dumper
Vomits ideas
Quantity
Speaks first
Thinks out loud
Good ideas come from bad ideas
Can polarize brainstorms
Can ignite brainstorms
Let em go then turn them off.
49. The Processor
Takes their time
Not a fan of brainstorm groups
Does not a fan of Dumpers
Prefers writing out thoughts
Works well with email idea sessions
Do not underestimate their ability
Ideas include thought out execution.
50. The Thespian
Dramatic presentation
Not a lot of ideas, but good ideas
Difficulty letting go of their idea
Other ideas not as good
BIG idea peeps
51. The Rip-Off Artist
(also known as elbow nudger)
Believes ideas are to be stolen
Mr. Obvious
Coat tails of others
First to embrace and champion others
54. Brainstorming
Rules to Follow
Publish objectives at least 24 hours before meeting
30 minute meeting
Unfamiliar environment
Manageable size (6 or less)
Organized chaos with Post-its
Allow 24 hours for follow up ideas.
55. Competition
Role Play
Pretend your are someone everyone knows - related
to problem or not.
