1. Strategies For Launching a
New Product
Presented by Group 1
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2. Premium Brand!!!
A Brand becomes premium when people
believe it is “WORTH” the price.
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3. Product Category
A
It is a
refreshment
Beverage
drink
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4. Our Product
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5. Types of Buttermilk
Salted Sweet
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6. Flavors of Anmol Buttermilk
Jeera Mint
Strawberry
Masala Masala
Mango Rose
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7. Packaging
500
ml
200
1 ltr
ml
Anmol
Buttermilk
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8. Pricing Strategy
Rs.15
Rs.8
Rs.
30
Anmol Buttermilk
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9. Advertising Theme
Hoardings
Television
Print Media
Retail Parlors of Anmol
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10. Target Market
 We especially target the people who are out
for their job work.
 Those who travel a lot in these hot summers,
Scorching Sunlight.
 For them a buttermilk which refreshes them
and gives them the feeling of freshness.
 We also have kept the price by keeping in
mind that all the people get it in reasonable
price.
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