1. HILARY TRUST Ltd
TEAM LEADER: MURAMIRA HILARY
Email: hilarymuramira@yahoo.com
Telephone: +250782052277
Kigali Institute of Science and Technology
PO Box 3900,Kigali-Rwanda
Date: 29th May 2013.
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2. Executive summary
HT ltd will provide the meaning of names of people and
animals. This will specifically be Kinyarwanda and Christian
names, and names of animals in Rwanda. This business has
not yet started anywhere in Rwanda. It is expected to start
December 15th 2013 since Christmas days are good marketing
days with very many people going for the festive season.
Naming is important since it even helps create a difference
between people and management is easily done whether by
governments, public and private enterprises or even
individuals themselves. This therefore creates room for proper
naming of people and animals knowing the right meanings of
the names.
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3. Mission statement & Vision
• Our mission statement is to consistently provide the meanings
of names of people and animals while successfully operating
the business with great safety and honesty.
• Our vision is: To be a premier service provider of meanings of
names of both human beings and animals.
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4. Objectives
• To provide the meanings of names of people and animals.
• To provide the characteristics of both human beings and
animals in relation to their names meanings.
• To preserve the Rwandan culture
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5. Management and ownership
• The company is privately owned by Muramira Hilary with
100% of stock. This business is not yet registered by the
authorities. The business will be fully controlled by the
proprietor, taking care of the customers and serving them to
their satisfaction.
• Other employees will be brought if the business starts to grow
depending on the available working places like supermarkets,
bars, markets, football stadiums and other sporting grounds.
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6. Financial plans
• The business needs 500,000FRW to start which includes
2printers, 2desktops, 2modems for internet, 2tables, 4chairs,
rims of paper, ink and other materials.
• More financing will be required depending on the growth rate
of the business.
• The business is expected to breakeven with in a period of 6
months once its started depending on the available market
today, however this is not based on any realistic statistics or
figures.
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7. Marketing analysis & strategy
• Currently most people go shopping in supermarkets, and
markets. Others go to sporting grounds, clubbing, parties,
beaches, and churches. This gives the business a chance to
maintain a constant customer base on daily basis.
• Availability of old men well versed with knowledge about the
tradition and are able to tell the true meanings of Kinyarwanda
names for both people and animals.
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8. Motivation & Promotional plan
• About 96% of Rwandans are Christians, so naming their children with specific
names is seen as a source of worship hence pressing a need to know the
meaning of the names.
• Having been born in a community where people have less knowledge about
culture, most people are left in a vacuum where they don‟t know the meaning
of their names.
• Word of mouth shall be used to approach the customers and the shop owners.
This will lead me to having a spot (working place) at the entrances of the shops
and other grounds where people go to in big numbers like exhibitions,
supermarkets, football grounds, airport, coffee shops and many more. Banners
displaying the meaning of my will be present to motivate people to know
theirs. For example my name (MURAMIRA HILARY) means that my parents
were in times of trouble and then needed someone to strengthen & comfort
them hence came up with the name „MURAMIRA‟. „Hilary‟ means someone
that is very happy and joyful. I therefore brought joy and happiness to my
parents and ended the times of trouble.
• I will also give discounts of 10% off the actual payment for my services to the
very first 10 customers on a daily basis for the first week.
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9. Entrepreneurial opportunity
• It is new and has not been established anywhere in the country.
This gives me a chance to get started.
• A client based relationship is basic and will be the key to
success of this business once maintained.
• Our unique selling proposition is “the Truth behind your
Name”
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10. Effects of growth
• The proprietor gets profit from the sales
• Culture is preserved in sense that people know meanings their
names.
• The government generates revenues from the business through
tax collection
• Other businesses expand such as marketing firms and
stationery providers.
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