Enviar pesquisa
Carregar
Social media expedia_media_solutions
âą
1 gostou
âą
1,345 visualizaçÔes
Chafik YAHOU
Seguir
Solution social media d'expedia pour augmenter ses ventes.
Leia menos
Leia mais
Turismo
Tecnologia
NegĂłcios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 6
Baixar agora
Baixar para ler offline
Recomendados
HSMAI Social Media for Hospitality
HSMAI Social Media for Hospitality
451 Marketing
Â
How the travel industry can maximise the power of social media
How the travel industry can maximise the power of social media
agency:2
Â
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
guest1ce0bc
Â
Content marketing for travel & tourism companies
Content marketing for travel & tourism companies
BarryMcNamee
Â
Travel, Tweets & Trends: A Social Media Case Study
Travel, Tweets & Trends: A Social Media Case Study
Shanna Smith
Â
V.social campaign
V.social campaign
Michael Scott
Â
Dunkin Donuts Social Media Plan
Dunkin Donuts Social Media Plan
íì€ ë ëžëŒë©
Â
Facebook Pages Guide for Politics and Elections
Facebook Pages Guide for Politics and Elections
Jordan Quigley-Jones
Â
Recomendados
HSMAI Social Media for Hospitality
HSMAI Social Media for Hospitality
451 Marketing
Â
How the travel industry can maximise the power of social media
How the travel industry can maximise the power of social media
agency:2
Â
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
guest1ce0bc
Â
Content marketing for travel & tourism companies
Content marketing for travel & tourism companies
BarryMcNamee
Â
Travel, Tweets & Trends: A Social Media Case Study
Travel, Tweets & Trends: A Social Media Case Study
Shanna Smith
Â
V.social campaign
V.social campaign
Michael Scott
Â
Dunkin Donuts Social Media Plan
Dunkin Donuts Social Media Plan
íì€ ë ëžëŒë©
Â
Facebook Pages Guide for Politics and Elections
Facebook Pages Guide for Politics and Elections
Jordan Quigley-Jones
Â
Dunkin Donuts Social Media Campaign
Dunkin Donuts Social Media Campaign
jessicajunelee
Â
Digital Marketing for Hotels, Resorts & Restaurant 2020
Digital Marketing for Hotels, Resorts & Restaurant 2020
ClaritoCruz1
Â
Dunkin' Donuts Social Media Strategy Plan
Dunkin' Donuts Social Media Strategy Plan
Madison Hindo
Â
Dunkin' Donuts Social Strategy
Dunkin' Donuts Social Strategy
Paris Olkes
Â
social media marketing
social media marketing
safnaameerudeen
Â
DIG5569 Final Project
DIG5569 Final Project
Charlotte Martin
Â
Social Media Strategy Dunkin Donuts
Social Media Strategy Dunkin Donuts
Tiffany ColĂłn
Â
Social Media & Digital Marketing portfolio
Social Media & Digital Marketing portfolio
Tilton Fernandes
Â
Social Media Tips with NASA Webinar
Social Media Tips with NASA Webinar
NCIL - STAR_Net
Â
[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media
Michela Caltran
Â
Pepsi Social Media Strategy
Pepsi Social Media Strategy
Michele Harman
Â
Social Media For Social Impact. Boost Your Fundraising Campaigns
Social Media For Social Impact. Boost Your Fundraising Campaigns
UniVoIP
Â
Airbnb presentation
Airbnb presentation
Ashley Lu
Â
McDonald's Social Media Strategy
McDonald's Social Media Strategy
Lindsey Vasti
Â
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8
Lori Peters
Â
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021
Julia Campbell
Â
McDonald's Social Media Analysis Q4 2015
McDonald's Social Media Analysis Q4 2015
Unmetric
Â
Social Media Strategies that Work!
Social Media Strategies that Work!
Griffin Comm
Â
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
SocialMedia.org
Â
Ken + barbie
Ken + barbie
sataylo2
Â
Social media marketing
Social media marketing
Dominic Mackenzie
Â
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audience
Casey Knox
Â
Mais conteĂșdo relacionado
Mais procurados
Dunkin Donuts Social Media Campaign
Dunkin Donuts Social Media Campaign
jessicajunelee
Â
Digital Marketing for Hotels, Resorts & Restaurant 2020
Digital Marketing for Hotels, Resorts & Restaurant 2020
ClaritoCruz1
Â
Dunkin' Donuts Social Media Strategy Plan
Dunkin' Donuts Social Media Strategy Plan
Madison Hindo
Â
Dunkin' Donuts Social Strategy
Dunkin' Donuts Social Strategy
Paris Olkes
Â
social media marketing
social media marketing
safnaameerudeen
Â
DIG5569 Final Project
DIG5569 Final Project
Charlotte Martin
Â
Social Media Strategy Dunkin Donuts
Social Media Strategy Dunkin Donuts
Tiffany ColĂłn
Â
Social Media & Digital Marketing portfolio
Social Media & Digital Marketing portfolio
Tilton Fernandes
Â
Social Media Tips with NASA Webinar
Social Media Tips with NASA Webinar
NCIL - STAR_Net
Â
[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media
Michela Caltran
Â
Pepsi Social Media Strategy
Pepsi Social Media Strategy
Michele Harman
Â
Social Media For Social Impact. Boost Your Fundraising Campaigns
Social Media For Social Impact. Boost Your Fundraising Campaigns
UniVoIP
Â
Airbnb presentation
Airbnb presentation
Ashley Lu
Â
McDonald's Social Media Strategy
McDonald's Social Media Strategy
Lindsey Vasti
Â
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8
Lori Peters
Â
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021
Julia Campbell
Â
McDonald's Social Media Analysis Q4 2015
McDonald's Social Media Analysis Q4 2015
Unmetric
Â
Social Media Strategies that Work!
Social Media Strategies that Work!
Griffin Comm
Â
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
SocialMedia.org
Â
Ken + barbie
Ken + barbie
sataylo2
Â
Mais procurados
(20)
Dunkin Donuts Social Media Campaign
Dunkin Donuts Social Media Campaign
Â
Digital Marketing for Hotels, Resorts & Restaurant 2020
Digital Marketing for Hotels, Resorts & Restaurant 2020
Â
Dunkin' Donuts Social Media Strategy Plan
Dunkin' Donuts Social Media Strategy Plan
Â
Dunkin' Donuts Social Strategy
Dunkin' Donuts Social Strategy
Â
social media marketing
social media marketing
Â
DIG5569 Final Project
DIG5569 Final Project
Â
Social Media Strategy Dunkin Donuts
Social Media Strategy Dunkin Donuts
Â
Social Media & Digital Marketing portfolio
Social Media & Digital Marketing portfolio
Â
Social Media Tips with NASA Webinar
Social Media Tips with NASA Webinar
Â
[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media
Â
Pepsi Social Media Strategy
Pepsi Social Media Strategy
Â
Social Media For Social Impact. Boost Your Fundraising Campaigns
Social Media For Social Impact. Boost Your Fundraising Campaigns
Â
Airbnb presentation
Airbnb presentation
Â
McDonald's Social Media Strategy
McDonald's Social Media Strategy
Â
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8
Â
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021
Â
McDonald's Social Media Analysis Q4 2015
McDonald's Social Media Analysis Q4 2015
Â
Social Media Strategies that Work!
Social Media Strategies that Work!
Â
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
Â
Ken + barbie
Ken + barbie
Â
Semelhante a Social media expedia_media_solutions
Social media marketing
Social media marketing
Dominic Mackenzie
Â
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audience
Casey Knox
Â
Airbnb
Airbnb
vanessaaa_parra
Â
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
Andrea Berberich
Â
Social Media Brand Strategy | Part 1
Social Media Brand Strategy | Part 1
Alessandra Rao
Â
StickyGarlic Communications' Brochure
StickyGarlic Communications' Brochure
StickyGarlic Communications
Â
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonna
PRECIOUS OGBONNA
Â
Creating social media campaign
Creating social media campaign
Gbenga Odunsi
Â
SMI Network Media kit
SMI Network Media kit
sdberg04
Â
SMInetwork Media Kit
SMInetwork Media Kit
LindsaySMI
Â
Social media marketing
Social media marketing
Ivine Chris
Â
How To Build A Winning Social Media Strategy For Your Hotel
How To Build A Winning Social Media Strategy For Your Hotel
Leonardo
Â
Social Media Marketing and its Effects
Social Media Marketing and its Effects
colbyyco
Â
Phil Penton â Social Media for Dealerships
Phil Penton â Social Media for Dealerships
Sean Bradley
Â
The Power of Integrated Marketing Campaigns - Tinhat Creative
The Power of Integrated Marketing Campaigns - Tinhat Creative
tinhatcreative
Â
Digital and Social Content Marketing Proposal Example for Resort Hotel
Digital and Social Content Marketing Proposal Example for Resort Hotel
James Hills
Â
Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016
Andrew Chow ⯠Keynote Speaker âŻ
Â
Social media and challenges
Social media and challenges
StudPlex
Â
Social Media Presentation2
Social Media Presentation2
Jasmeet Nagra
Â
Social media sentinel
Social media sentinel
Text Amsterdam
Â
Semelhante a Social media expedia_media_solutions
(20)
Social media marketing
Social media marketing
Â
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audience
Â
Airbnb
Airbnb
Â
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
Â
Social Media Brand Strategy | Part 1
Social Media Brand Strategy | Part 1
Â
StickyGarlic Communications' Brochure
StickyGarlic Communications' Brochure
Â
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonna
Â
Creating social media campaign
Creating social media campaign
Â
SMI Network Media kit
SMI Network Media kit
Â
SMInetwork Media Kit
SMInetwork Media Kit
Â
Social media marketing
Social media marketing
Â
How To Build A Winning Social Media Strategy For Your Hotel
How To Build A Winning Social Media Strategy For Your Hotel
Â
Social Media Marketing and its Effects
Social Media Marketing and its Effects
Â
Phil Penton â Social Media for Dealerships
Phil Penton â Social Media for Dealerships
Â
The Power of Integrated Marketing Campaigns - Tinhat Creative
The Power of Integrated Marketing Campaigns - Tinhat Creative
Â
Digital and Social Content Marketing Proposal Example for Resort Hotel
Digital and Social Content Marketing Proposal Example for Resort Hotel
Â
Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016
Â
Social media and challenges
Social media and challenges
Â
Social Media Presentation2
Social Media Presentation2
Â
Social media sentinel
Social media sentinel
Â
Mais de Chafik YAHOU
2014 12-memento tourisme-complet
2014 12-memento tourisme-complet
Chafik YAHOU
Â
Lâengagement des salariĂ©s vu par les dirigeants
Lâengagement des salariĂ©s vu par les dirigeants
Chafik YAHOU
Â
2014 11 18 cd p médiamétrie fevad _t3 2014
2014 11 18 cd p médiamétrie fevad _t3 2014
Chafik YAHOU
Â
2013 traveler research-studies
2013 traveler research-studies
Chafik YAHOU
Â
Q1 2013 free_wheel_video_monetization_report
Q1 2013 free_wheel_video_monetization_report
Chafik YAHOU
Â
Click to-chat-quel-impact-dans-le-tourisme
Click to-chat-quel-impact-dans-le-tourisme
Chafik YAHOU
Â
How advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studies
Chafik YAHOU
Â
Content marketer dictionary
Content marketer dictionary
Chafik YAHOU
Â
Text100digitalindextravelandtourismstudy2012francepresentation 121212042859-p...
Text100digitalindextravelandtourismstudy2012francepresentation 121212042859-p...
Chafik YAHOU
Â
2013 ion responsive_design_landingpages
2013 ion responsive_design_landingpages
Chafik YAHOU
Â
2013 ion toolkit_for_landing_pages
2013 ion toolkit_for_landing_pages
Chafik YAHOU
Â
Etude art en_ligne
Etude art en_ligne
Chafik YAHOU
Â
Oxford amadeus traveltrends
Oxford amadeus traveltrends
Chafik YAHOU
Â
Observatoire intranet-2013-synthĂšse
Observatoire intranet-2013-synthĂšse
Chafik YAHOU
Â
Air plus international_travel_management_study_2013
Air plus international_travel_management_study_2013
Chafik YAHOU
Â
Air plus business_travel_2060_white_paper
Air plus business_travel_2060_white_paper
Chafik YAHOU
Â
une annee de paid search 2013
une annee de paid search 2013
Chafik YAHOU
Â
European survey domestic travel
European survey domestic travel
Chafik YAHOU
Â
E marketer marketing_automation_roundup
E marketer marketing_automation_roundup
Chafik YAHOU
Â
Seo 2014 tout change rien ne change
Seo 2014 tout change rien ne change
Chafik YAHOU
Â
Mais de Chafik YAHOU
(20)
2014 12-memento tourisme-complet
2014 12-memento tourisme-complet
Â
Lâengagement des salariĂ©s vu par les dirigeants
Lâengagement des salariĂ©s vu par les dirigeants
Â
2014 11 18 cd p médiamétrie fevad _t3 2014
2014 11 18 cd p médiamétrie fevad _t3 2014
Â
2013 traveler research-studies
2013 traveler research-studies
Â
Q1 2013 free_wheel_video_monetization_report
Q1 2013 free_wheel_video_monetization_report
Â
Click to-chat-quel-impact-dans-le-tourisme
Click to-chat-quel-impact-dans-le-tourisme
Â
How advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studies
Â
Content marketer dictionary
Content marketer dictionary
Â
Text100digitalindextravelandtourismstudy2012francepresentation 121212042859-p...
Text100digitalindextravelandtourismstudy2012francepresentation 121212042859-p...
Â
2013 ion responsive_design_landingpages
2013 ion responsive_design_landingpages
Â
2013 ion toolkit_for_landing_pages
2013 ion toolkit_for_landing_pages
Â
Etude art en_ligne
Etude art en_ligne
Â
Oxford amadeus traveltrends
Oxford amadeus traveltrends
Â
Observatoire intranet-2013-synthĂšse
Observatoire intranet-2013-synthĂšse
Â
Air plus international_travel_management_study_2013
Air plus international_travel_management_study_2013
Â
Air plus business_travel_2060_white_paper
Air plus business_travel_2060_white_paper
Â
une annee de paid search 2013
une annee de paid search 2013
Â
European survey domestic travel
European survey domestic travel
Â
E marketer marketing_automation_roundup
E marketer marketing_automation_roundup
Â
Seo 2014 tout change rien ne change
Seo 2014 tout change rien ne change
Â
Ăltimo
abortion pills in Riyadh+966572737505 Cytotec Riyadh
abortion pills in Riyadh+966572737505 Cytotec Riyadh
samsungultra782445
Â
Imphal Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Imphal Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Deepika Singh
Â
Overview of Lesotho 's natural beauty tourist attractions
Overview of Lesotho 's natural beauty tourist attractions
mamalatsit
Â
sample sample sample sample sample sample
sample sample sample sample sample sample
Casey Keith
Â
Raiganj Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Raiganj Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Deepika Singh
Â
ITALY - Visa Options for expats and digital nomads
ITALY - Visa Options for expats and digital nomads
Marco Mazzeschi
Â
South Goa Call Girls đ„° 8617370543 Service Offer VIP Hot Model
South Goa Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Deepika Singh
Â
Top places to visit, top tourist destinations
Top places to visit, top tourist destinations
swarajdm34
Â
Prayagraj Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Prayagraj Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Deepika Singh
Â
Jalpaiguri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Jalpaiguri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Deepika Singh
Â
Sample sample sample sample sample sample
Sample sample sample sample sample sample
Casey Keith
Â
Sample sample sample sample sample sample
Sample sample sample sample sample sample
Casey Keith
Â
Siliguri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Siliguri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Deepika Singh
Â
Rudrapur Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Rudrapur Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Deepika Singh
Â
Suri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Suri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Deepika Singh
Â
TOURISM ATTRACTION IN LESOTHO 2024.pptx.
TOURISM ATTRACTION IN LESOTHO 2024.pptx.
lihabaneo
Â
saputara Escortđ Call Girl (Ramya) Service #saputara Call Girl @Independent G...
saputara Escortđ Call Girl (Ramya) Service #saputara Call Girl @Independent G...
mountabuangels4u
Â
Pithoragarh Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Pithoragarh Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Deepika Singh
Â
bhachau Escortđ Call Girl (Ramya) Service #bhachau Call Girl @Independent Girls
bhachau Escortđ Call Girl (Ramya) Service #bhachau Call Girl @Independent Girls
mountabuangels4u
Â
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.
lihabaneo
Â
Ăltimo
(20)
abortion pills in Riyadh+966572737505 Cytotec Riyadh
abortion pills in Riyadh+966572737505 Cytotec Riyadh
Â
Imphal Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Imphal Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Â
Overview of Lesotho 's natural beauty tourist attractions
Overview of Lesotho 's natural beauty tourist attractions
Â
sample sample sample sample sample sample
sample sample sample sample sample sample
Â
Raiganj Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Raiganj Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Â
ITALY - Visa Options for expats and digital nomads
ITALY - Visa Options for expats and digital nomads
Â
South Goa Call Girls đ„° 8617370543 Service Offer VIP Hot Model
South Goa Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Â
Top places to visit, top tourist destinations
Top places to visit, top tourist destinations
Â
Prayagraj Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Prayagraj Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Â
Jalpaiguri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Jalpaiguri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Â
Sample sample sample sample sample sample
Sample sample sample sample sample sample
Â
Sample sample sample sample sample sample
Sample sample sample sample sample sample
Â
Siliguri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Siliguri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Â
Rudrapur Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Rudrapur Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Â
Suri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Suri Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Â
TOURISM ATTRACTION IN LESOTHO 2024.pptx.
TOURISM ATTRACTION IN LESOTHO 2024.pptx.
Â
saputara Escortđ Call Girl (Ramya) Service #saputara Call Girl @Independent G...
saputara Escortđ Call Girl (Ramya) Service #saputara Call Girl @Independent G...
Â
Pithoragarh Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Pithoragarh Call Girls đ„° 8617370543 Service Offer VIP Hot Model
Â
bhachau Escortđ Call Girl (Ramya) Service #bhachau Call Girl @Independent Girls
bhachau Escortđ Call Girl (Ramya) Service #bhachau Call Girl @Independent Girls
Â
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.
Â
Social media expedia_media_solutions
1.
LIFTING YOUR TRAVEL
BRAND SOCIAL MEDIA with The revolution in social media has created a powerful opportunity for businesses to promote their brands. Social platforms from Facebook to Twitter, Pinterest and Google+ have exploded in popularity among individual consumersâand social networking has become a field of dreams for marketers. The travel industry is especially well positioned to connect with users of social media. Social Media is particularly popular among travelers and travel consumersâwho tend to share their experiences & photos before, during and after their trips and will rely on other consumer reviews to influence their decisions. Clearly, travelers enjoy a strong connection with the most popular forms of social media. The SOCIAL NATURE of TRAVEL 83% of travelers are active on social networks Almost half (49%) log on daily 31% of travelers are more likely to post about their trips while traveling than when they get home So how can travel marketers take advantage of social media? It may seem daunting, but with the right approach it can lead to MAJOR REWARDS. 77% of travelers are active Facebook users More than one in five travelers (22%) cite using networks and microblogs (e.g., Twitter) to search for travel deals from businesses TRAVELERS love to TWEET that are 38% of tweets ask questionsto visit, or an tourism-related (a place 26% of travelers look for deals on social networks activity to do when they arrive) 19% of travelers source travel tips and advice from friends 26% use Twitter to help with the logistics of their travel plans (choosing a hotel, calculating travel costs) SOURCE: http://www.allianz-global-assistance.com/corporate/images/Helpme_synthesis.pdf | http://www.tnooz.com/2013/07/05/news/twitter-evolves-as-a-strong-platform-for-virtual-travelconcierge-services/#MAJTEBJ4Vfqtcojg.99 SOURCE: PhoCusWright Travel Technology Survey 2012 WWW.ADVERTISING.EXPEDIA.COM www.advertising.expedia.com PAGE 1 ©2013 Expedia, Inc. Media Solutions. All rights reser ved. | v.080913
2.
WHY USE SOCIAL
MEDIA IN YOUR MARKETING EFFORTS? According to a 2013 Vizu report, there is a clear link between social media, amount of sales generated, and brand lift.1 A social media campaign is valuable because it provides an audience of fans or followers for a brand. When it comes to a successful social media approach, itâs about driving results through increased exposure to the brand and engaging with a relevant, qualified consumer audience. Yet this is only the first step in creating a long-term successful social strategy. Loyalty Major Facebook campaigns not only drive traffic to the respective pages on Facebook, but they also generate stronger cross-visitation between brand.com and the brandâs official Facebook pages. SOME RULES OF THE ROAD 1. âą People who visit brand.com and that brandâs official Facebook pages exhibit stronger loyalty, allocating more of their category visits to that brandâs site. Use social media as part of an integrated campaign. The use of social media is not merely a standalone tactic. Rather, it is an important part of an advertiserâs toolkit to influence brand awareness and engagement. Advertisers are increasingly viewing social media advertising as an integrated, cross-platform tactic to run in conjunction with other online and offline efforts.2 2. Use social media to drive long-term engagement with consumers. Brand success is tied to more than just âlikesâ. Getting fans to engage with your brand will do more to increase your ROI than simply having them âlikeâ your brand. The core of social media is getting consumers to create content on behalf of your brand through engagement and conversation. âą 3 of every 4 surveyed respondents indicated a brandâs official Facebook pages had at least some influence on their purchase decision. 56% OF CONSUMERS say that they are more likely to recommend a brand after becoming a fan on Facebook.3 SOURCE: âExploring the Value of a Facebook Userâ- Expedia Media Solutions & Compete (Nov. â11) awareness of their destination while also driving real results in the amount of visitors and room nights booked. SOCIAL CAMPAIGNS THAT WORK One of the most efficient and cost-effective ways to initiate a social media effort is to collaborate with major online players to reach a wider base of relevant customers. Travel marketers can partner with an Online Travel Agency (OTA) like Expedia to leverage their scale, brand equity, and deep connection to loyal travel enthusiasts. Expedia Media Solutions has had major success in leveraging social media to produce positive results for its clients. Many travel brands have discovered that, by partnering with Expedia Media Solutions, they can reach a large audience and raise WWW.ADVERTISING.EXPEDIA.COM www.advertising.expedia.com âą Generally, people who visit a brandâs official Facebook pages visit the respective brand.com site more often. By working with Expedia Media Solutions, travel marketers can build their own fan base by connecting with the Expedia audience. They also have access to more than 1,000 Expedia market managers who can work with suppliers to secure compelling deals for their fan base. By telling a cohesive story across its social touch points, as well as on the site directly, Expedia serves as the ultimate engagement destination for fans and consumers dreaming about their next trip or researching a specific regionâand can help destinations drive consideration with a targeted audience. PAGE 1 2 ©2013 Expedia, Inc. Media Solutions. All rights reser ved. | v.080913
3.
EXAMPLES OF SUCCESSFUL
SOCIAL PARTNERSHIP STRATEGIES EXAMPLE 1: CINCO DE MAYO WEEK PROMOTION For its first-ever theme week, Expedia Media Solutions teamed up with five Mexico travel partners to launch a Cinco de Mayo Week campaign in 2012, which generated extremely positive results for all participants. Based on this success, these partners returned for an expanded campaign in 2013. The 2013 campaign included on-site, email and social exposure: âą Expediaâs Facebook page was re-branded with a âFind your Fiestaâ cover photo for Cinco Week of Deals Individual Market results were: ROOM NIGHTS BOOKED IN MEXICO (YOY increase) âą The Mexico Twitter Chat on May 1st drew over 12 million impressions âą The first-ever Expedia âPin to Winâ contest used Pinterest as a vehicle for 5 Mexico trip giveaways âą Giveaway hotels each featured pictures to âpinâ and received 2 images in a Facebook photo gallery âą Engagement rates on Facebook jumped to 10.5% (benchmark is around 3.45%); image views for one album post alone exceeded 24,000 views Cancun +53% +28% Los Cabos Vallarta +35% +65% Mexico City Cozumel +54% âą YoY hotel bookings were up +76% on May 5 Riviera Maya +36% EXAMPLE 2: SOUTH AMERICA WEEK PROMOTION To increase tourism to South Americaâwhile driving transactions for each of the participating sponsorsâseveral South American airlines and tourism boards partnered with Expedia Media Solutions. Dubbed âSouth America Weekâ, the campaign was featured prominently on Expedia during a week-long celebration of South America. PARTNERS Aerolineas Argentina, Avianca Airlines, LAN Airlines, Chile Tourism, Peru Tourism DESTINATIONS Argentina, Brazil, Chile, Colombia, Peru, Ecuador continues on next page WWW.ADVERTISING.EXPEDIA.COM www.advertising.expedia.com PAGE 1 3 ©2013 Expedia, Inc. Media Solutions. All rights reser ved. | v.080913
4.
EXAMPLES OF SUCCESSFUL
SOCIAL PARTNERSHIP STRATEGIES By collaborating with Expedia Media Solutions in a large social campaign, these travel partners generated incredible results. This campaign ran across Expediaâs social media channels promoting âSouth America Weekââtimed to correspond with Brazilâs Carnival in February 2013. âą Featured content from each of the partners on Expedia and across Expediaâs Facebook, Google+ and Twitter pages. âą Included merchandising deals from each of the featured destinations and drove users to a custom South America-themed landing page and destination store on the Expedia site. âą Amplified engagement with a Twitter chat discussing South America and a Buenos Aires hotel giveaway. A SOCIAL SUCCESS: Throughout âSouth America Week,â Expedia pushed out compelling content allowing some of the rich images promoted on Facebook to reach upwards of 5,000 views. South America Week was well-received by Expedia Facebook fans; they actively engaged with the content and shared their own perspective or experiences related to a destination, and this halo effect benefitted the partner brands, driving business results and qualified fan acquisition. Avianca Airlines, which participated in two of the six days of the campaign (and further amplified the brandâs presence on social media by pushing out some of its own content), saw an increase of nearly 25,000 fans on their own Facebook page during the week of the promotion. A BUSINESS SUCCESS: Aside from the strong engagement on social platforms, South America Week drove impressive business results for the partnersâespecially in Room Nights booked for each destination: âą Avianca (promoting Colombia and Ecuador): 6,700+ IMAGE VIEWS/25,000 NEW FACEBOOK FANS ROOM NIGHTS BOOKED (YOY increase) âą LAN Airlines (promoting South America): 6,500+ IMAGE VIEWS Combined South America +62% âą Chile Tourism: 4,000+ IMAGE VIEWS Ecuador Outside of Facebook, Peru sponsored the weekly Twitter Chat, #ExpediaChat, which resulted in: âą 330+ PARTICIPANTS and generating 2,000 TWEETS âą Nearly 15 MILLION IMPRESSIONS during a 90-minute period. Peru Colombia Brazil +158% +145% +87% +84% Argentina Chile +8% WWW.ADVERTISING.EXPEDIA.COM www.advertising.expedia.com PAGE 1 4 ©2013 Expedia, Inc. Media Solutions. All rights reser ved. | v.080913 +37%
5.
EXAMPLE 3: ALBERTA TOURISM During
the summer of 2013, Expedia developed a large-scale social campaign with the province of Alberta, Canada, called âFind Your Alberta.â This innovative campaign featured a webisode series across Expediaâs onsite and blog channels using travel bloggersâalong with a variety of tactics including: âą Custom Landing page featuring: Blogger webisode videos, real time Twitter and Facebook feeds, Instagram feed and links to other relevant content âą Featured stories on Expediaâs new travel blog, Expedia Viewfinderâą with additional sharing across the social media , channels of Expedia & Travel Alberta & by the visiting travel bloggers, who themselves have dedicated online followings. âą Prominent placement on Expediaâs You Tube channel âą Offline marketing integration as Platinum sponsor of the Viewfinder launch party at TBEX (Travel Bloggers Expo). Alberta had prominent exposure at the event as well as stage time to launch their own webisode series. âą Additional exposure across Facebook through Sponsored Stories (i.e. Facebook advertising) While the travel bloggers were in Alberta, both Expedia and Travel Albertaâs social audiences had the opportunity to follow along online and be part of their trip through the provinceâwhether visiting a festival in Edmonton, hiking in the Canadian Rockies or prospecting for fossils in Dinosaur Provincial Park. The first phase of the Find Your Alberta campaign on Expedia.com launched in May 2013 and ran through the summer. Later in the year, Travel Alberta will work with tourism industry partners throughout the province to host Expediaâs travel bloggers in the creation of additional content which will complement Travel Albertaâs fall and winter marketing campaigns. âAt Expedia Media Solutions weâve found that our most successful online campaigns are driven not only by innovation, but also collaboration,â said Noah Tratt, global Vice President, Expedia Media Solutions. âThese campaigns show how partners can leverage Expediaâs existing campaigns, such as Find Yours, to build an emotional connection with travel audiences, and grow visibility for their own brand.â WWW.ADVERTISING.EXPEDIA.COM www.advertising.expedia.com PAGE 1 5 ©2013 Expedia, Inc. Media Solutions. All rights reser ved. | v.080913
6.
HOW DO YOU
KICK-START A SOCIAL MEDIA EFFORT? Creating a successful social media campaign isnât as hard as you may think. Travel marketers have a natural environment to jump right in because travel lends itself well to engaging with interested consumers. Plus, as research has shown, travelers rely heavily on reviews and social media sites to make travel purchase decisions. Keep the following in mind when thinking about how to implement a social campaign: PARTNERSHIP Team up with strong brands in the space to help you drive engagement and awareness of your brand or destination. Being able to offer quality content, reach an active, relevant audience, as well as create innovative approaches, can all be made easier by partnering with a leader in the space. ENGAGEMENT Engagement is the right metric for social media. When you share quality content, you will get people to come back to your page again and again. Travel is an industry full of inspiration so find what your brandâs value or inspiration is and leverage it in new ways to get your target audience engaged. TEST & LEARN Social is moving at an unimaginable speed. Innovation is key to social media efforts because the space is changing so rapidly. Take chances and know that the world of social media is adaptable and fluid. With careful planning and collaboration, an integrated social media partnership can be a highly effective way to reach new customers, engage with an interested audience, and spread favorable word of mouth. To learn more about how Expedia Media Solutions can partner with you to create a compelling social campaign, contact a Digital Sales Consultant today or visit: WWW.ADVERTISING.EXPEDIA.COM Paid Social Media Advertising: Industry Update and Best Practices 2013; ©2013 The Nielsen Company AdAge, November 18, 2011 http://www.tnooz.com/2013/04/16/news/case-study-expedias-south-america-week/ 1, 2 3 4 WWW.ADVERTISING.EXPEDIA.COM www.advertising.expedia.com PAGE 1 6 ©2013 Expedia, Inc. Media Solutions. All rights reser ved. | v.080913
Baixar agora