Facebook recently made a significant change to the EdgeRank algorithm that increased the importance of Negative Feedback. As a result, understanding Negative Feedback is now an integral component for optimizing EdgeRank, and keeping at bay any negative impact on your content is more important than ever. More on http://edgerankchecker.com

1. NEGATIVE FEEDBACK
The Simple Reason Facebook
Pages Are Losing Reach
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2. Facebook recently made a
significant change to EdgeRank

3. EdgeRank is now valuing a
post's Negative Feedback at
a much heavier weight

4. Negative Feedback on
your content can effectively
destroy your post’s reach

5. Facebook defines Negative Feedback
as any of these actions by a fan:
● Hide : Hide this story
● Hide All : Hide all stories from a Page
● Report Spam
● Unlike Page

6. The most common thing a Facebook fan will
do when they don't want to see your page’s
post in their news feed is hide it

7. How Are Facebook Fans
Reporting Negative Feedback?
Hide All Posts
From Page 16%
Report as Spam 8% 76%
Hide Post
Unlike Page : <1%

8. How Do I Monitor
My Negative Feedback?

9. 1. Head to Facebook Insights, export your
data, then import it into a spreadsheet to
take a look at each post’s individual
Negative Feedback
or
2. Use the EdgeRank Checker Negative
Feedback Analysis tool to see your median
Negative Feedback and benchmark against
your Industry

10. 3 Keys to Avoid
Negative Feedback

11. 1. Images are Negative Feedback magnets
One of the most frequently suggested EdgeRank
optimization tips is to post images regularly. While
this is often true, it can be abused. Use images
when applicable, and don't post too many viral cat
photos just to pick up cheap engagement. Use your
judgement and creativity to bring true value to
your image posts.

12. 2. Keep content in line with your
fans' expectations
Your fans expect certain types of content in
the news feed, and they will not hesitate to
hide your content when it strays off topic.

13. 3. Expect a correlation between
engagement and Negative Feedback
The more people that see and interact with your
content, the greater reach it ultimately will have.
However, this might start to impact your Negative
Feedback. As a post starts to gain popularity, it will
also start to get into people’s news feeds that are not
used to seeing your page content. And some of these
fans will not be interested in your content.

14. As a brand manager, you'll need to keep
this new variable in mind when creating
content, just remember:
Everything in moderation &
Understand your fans' expectations
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