Keynote for C5. Giving slideshow on summer trip was a bonus!

1. #SPEED2CONVERSION
Chad Solomonson
VP Marketing, Lime Energy
C5’s 4 City Tour 9/12

2. Energy - Technology - Energy
Emerging Players
Changing Policy
Innovations
Clusters (aka Partner Ecosystems)
goal: make energy easier to consume

3. Marketing - Sales - Marketing
Leads vs. Output
New Channels
Business Intelligence
Speed & Scale
the lines between sales and marketing are not blurring - they are now united.

4. National Core Client
Organization Solutions Base
275 Employees Energy Efficiency Retrofits Investor-Owned Utilities
15 Offices Utility Programs Global ESCOs
HQ’d in NC ESCO Fulfillment Federal, State & Local Govt

5. Our Core Pillar
Energy efficiency
is the cheapest,
cleanest, and
fastest energy
source.

6. 9 Utility Programs targeted to help 700k Business
Owners

7. 3,000+ Projects YTD 14 Projects a day. Avg

8. How to get there…
“the enterprise increasingly views IT as a commodity while
marketing seeks to control its own technology destiny”
Gartner 9/12

9. BUSINESS
DRIVERS
• Organized & Repeatable Content
• Programs Built for Speed
• Integrated Business Intelligence
• Inbound Marketing Engine
• Lead Gen Accountability & Action
“Need Yesterday” - CEO

10. TECHNOLOGY
• Intranet/Extranet/HR: SharePoint
Enterprise - Private Cloud / C5
- 4 weeks, support ongoing
• CRM: MSFT Dynamics CRM
- Public Cloud / C5
- 6 to 8 weeks / SF.com Migration
• Inbound Marketing: HubSpot
- Public Cloud
- 4 weeks / Light CRM Integration

11. SharePoint | Lime365
• Proposals / Contracts
• Campaign Management / Collateral
• Presentations
• Case Studies
• Testimonials..etc

12. CRM | Dynamics
• Pipeline Generations
• Lead Capture Management
• Reporting
• Integrations to Lime365

13. Inbound | Hubspot
Relevant & Useful Content Custom Landing Page for Call to Action

14. Inbound | Hubspot
Score Leads based on
predetermined rules.
Assign to Sales within
CRM with clear action for
follow up.

15. Allows us to be
more Creative
better enhance
content channels

16. Allows us to be
more Calculated
Data Driven
Segmentation Excellence
Drive Down Cost/Lead

17. Thank You
Chad Solomonson
csolomonson@lime-energy.com