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T. me thod*
The P .O.S .
                    ?
           : W ho
 P= People          G oals?
           tives:          m es?
     Objec               o
 O=             s : Outc
     Strategie          T ools?
  S=          l ogies:
  T=T ech no
                              tic s ”
                       is fo r “Tac
  To day, T
                                                            well:
                                                     r ounds s
                                              book G nologie
                                   Be rnoff's      ec h
                            nd Josh d by Social T
                    ne Li a         e
         om  Charle rld Transform
    * Fr          a Wo
     Win  ning in
17
     28
30

     15
10
TACTIC


                              11


Use Commenting Tools that
Authenticate with Social Accounts
TACTIC


                     16


Publish Photos Under a
Creative Commons License
TACTIC


                      6


Brand Your Facebook Page
TACTIC


                      6



Brand Your Facebook Page
TACTIC


                  21


Connect with the Top
Tweeters in Your Area
TACTIC


                        26


Start, Join, & Organize
Conversations with Hashtags
TACTIC
Use Facebook Social
Plug-ins on Your
Site
                      33
TACTIC


               37


Integrate Supporter
Photos with Other
Channels
TACTIC


        43


Livestream
Your Events
TACTIC


      41
Make a
Buzzworthy
Video
TACTIC


         47

Encourage
Action on
Facebook with
a Custom App
TACTIC


        49

Launch a Like
Campaign
TACTIC


       54

Empower
Supporters to
Take Social
Action
TACTIC


                      57


Engage the Blogging
Community
TACTIC


              60


Organize a Tweetup
TACTIC


              66


Build Stewardship
Through Video
TACTIC


          69
Create a Flickr
Group to
Support Your
Mission
TACTIC


                   75


Create Your Own
Online Community
TACTIC


                      62
Add Mission-Related
Tips on Foursquare
TACTIC


                       55


Build Real Relationships
with Social Communication
TACTIC


                 77


Encourage Supporters
to Make a Wish
TACTIC


                  83


Use Video Annotations
as Calls to Action
TACTIC


                    84

Enable Social
Giving with Peer
Fundraising Tools
TACTIC


                        86


Participate in Social
Buying Platforms
TACTIC


                   88


Ask Supporters to
Pledge Social Actions
TACTIC


                  102



Use Pinterest to Drive
Social Commerce
TACTIC


        91

Analyze
Facebook
Activity with
Insights
TACTIC


                 93


Track Referrals from
Social Sites
TACTIC


                94


Measure New Visitors
from Social Channels
TACTIC


                 99


Create a Social Media
Listening Dashboard
TACTIC


     100


Use Social
Media
Monitoring
Services
TACTIC


     100


Use Social
Media
Monitoring
Services
?
QUESTIONS
101 Social Media Tactics for Nonprofits

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101 Social Media Tactics for Nonprofits

  • 1.
  • 2.
  • 3. T. me thod* The P .O.S . ? : W ho P= People G oals? tives: m es? Objec o O= s : Outc Strategie T ools? S= l ogies: T=T ech no tic s ” is fo r “Tac To day, T well: r ounds s book G nologie Be rnoff's ec h nd Josh d by Social T ne Li a e om Charle rld Transform * Fr a Wo Win ning in
  • 4.
  • 5.
  • 6. 17 28 30 15 10
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. TACTIC 11 Use Commenting Tools that Authenticate with Social Accounts
  • 13. TACTIC 16 Publish Photos Under a Creative Commons License
  • 14. TACTIC 6 Brand Your Facebook Page
  • 15. TACTIC 6 Brand Your Facebook Page
  • 16.
  • 17.
  • 18. TACTIC 21 Connect with the Top Tweeters in Your Area
  • 19. TACTIC 26 Start, Join, & Organize Conversations with Hashtags
  • 21. TACTIC 37 Integrate Supporter Photos with Other Channels
  • 22. TACTIC 43 Livestream Your Events
  • 23. TACTIC 41 Make a Buzzworthy Video
  • 24.
  • 25.
  • 26. TACTIC 47 Encourage Action on Facebook with a Custom App
  • 27. TACTIC 49 Launch a Like Campaign
  • 28. TACTIC 54 Empower Supporters to Take Social Action
  • 29. TACTIC 57 Engage the Blogging Community
  • 30. TACTIC 60 Organize a Tweetup
  • 31. TACTIC 66 Build Stewardship Through Video
  • 32. TACTIC 69 Create a Flickr Group to Support Your Mission
  • 33. TACTIC 75 Create Your Own Online Community
  • 34. TACTIC 62 Add Mission-Related Tips on Foursquare
  • 35. TACTIC 55 Build Real Relationships with Social Communication
  • 36.
  • 37.
  • 38. TACTIC 77 Encourage Supporters to Make a Wish
  • 39. TACTIC 83 Use Video Annotations as Calls to Action
  • 40. TACTIC 84 Enable Social Giving with Peer Fundraising Tools
  • 41. TACTIC 86 Participate in Social Buying Platforms
  • 42. TACTIC 88 Ask Supporters to Pledge Social Actions
  • 43. TACTIC 102 Use Pinterest to Drive Social Commerce
  • 44.
  • 45.
  • 46. TACTIC 91 Analyze Facebook Activity with Insights
  • 47. TACTIC 93 Track Referrals from Social Sites
  • 48. TACTIC 94 Measure New Visitors from Social Channels
  • 49. TACTIC 99 Create a Social Media Listening Dashboard
  • 50. TACTIC 100 Use Social Media Monitoring Services
  • 51. TACTIC 100 Use Social Media Monitoring Services