How to Get More Customers and Generate Thousands of Dollars a Month For Your Business From the Internet. Increase the visitors to your website with high rankings and generate real leads and paying customers from your website.

1. “How to Dominate Your Market
Online”
“How HowDominate Your Market
to To Get More Customers,
And Generate Thousands of
DollarsOnline” Your
a Month For
Business From the Internet
by Chad Nelson
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

2. How To Generate Real Leads and
Paying Customers from the Internet
• Generate Web Traffic
• Connect & Convert Into Real Leads
and Paying Customers
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

3. What is SEO?
•Search Engine Optimization
“the process of improving the ranking of a
web site in internet search results in the
search engines”
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

4. Search Engines
•Google – 66.5%
•Bing – 15.4%
•Yahoo – 13.5%
•Ask Network – 3.0%
•AOL, Inc. – 1.6%
*Scource – comScore Explicit Search Share Report, May 11, 2012
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5. Sample Google Search Engine Results Page – 3 Types of Results
1. Paid
(PPC)
2. Local
Maps
Results
1. Paid
(PPC)
3.Organic
/ Natural
Results
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

6. Get Online or Get Left Behind
“Nearly All Consumers, 97%
Now Use Online Media to
Shop Locally
- *Kesley Group and ConStat, March 10, 2010
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

7. Get Online or Get Left Behind
Over 93% of Internet Searchers
Choose a Company on the
1st Page of the Search Results
•* Search Engine Watch 2011
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

8. What can ranking highly do for a local
business?
•Before SEO – 57 visitors per month
•After SEO – 332.5
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

9. What can ranking highly do for a
local business?
•After SEO – 1,397 per month
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

10. How do you get to
the first page?
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

11. The Solution…
3 Pillars to
Online Market
Domination
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

12. 3 Pillars
1. Content
2. Social Signals
3. Links
But before the 3 Pillars…
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

13. First things First…
1. Keywords
2. Local Listings
3. On Page Optimization
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

14. Targeted Keywords
Targeted Keywords…
•Keywords – can be a single word or a
phrase
i.e. “RV” and “Folsom RV Repair” are both single keywords
•Do not be too broad. Narrow down
i.e. Folsom Pizza or El Dorado Hills Pizza instead of just Pizza
Want something that people are searching for but not so
competitive that you can’t realistically rank for it
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

15. Keyword Research Tips
Small Variations Make a Big Difference
• Search engines make a distinction between singular and
plural forms
• For example, birthday card will return more results than
birthday cards
• Also the order of the keywords makes a difference Folsom Pizza and Pizza Folsom will give different results
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

16. Keywords…
Google Free Keyword Tool
1. Enter Keywords
2. Enter Competitor Websites
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

17. Local Listings
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

18. Local Listings
Must “Claim” Your Local Listings with
Google, Yahoo and Bing
• http://www.google.com/+/business/
•
If you choose a Local Business or Place Category, your Google + page
can also appear in the search results and on Google Maps
• https://www.bingplaces.com/
•
http://smallbusiness.yahoo.com/local-listings/basic-listing/
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

19. On Page Optimization…
• Keyword Placement on your website
can make a big difference in terms
of ranking well in the search results.
•
Where should we be optimizing our
Web pages?
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

20. On Page Optimization…
Important Places to Have Your
Keywords on Web Page
•Title Tags, Header Tags, Body Text,
Link Anchor Text, Images Alt Tag, Meta
Tags
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

21. On Page Optimization…
Title Tags
<title>#1 Folsom Internet Marketing Services | Internet
Marketing Folsom </Title>
Search Result
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

22. On Page Optimization…
Meta Tags – Keyword
• #1 Important Meta Tag is your Description Tag
• Meta Description Tag is used in your search results
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

23. On Page Optimization…
Best Practices
•
•
•
•
Mention Keywords in Your Content
400 Words Minimum on Target Pages
300 Words Minimum on Non Target Pages
Do Not Keyword Stuff
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

24. On Page Optimization…
Warning!
• Duplicate Content and Pages
• Empty Pages
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

25. Website Audit
•
•
•
•
•
•
•
•
Determine Keywords
Website Design Analysis
Web Structure Analysis
Error Report
Page & Title Description Report
Back Links Analysis
Content Analysis
Duplicate Content and Pages
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

26. Back To The 3 Pillars…
1. Content
2. Social Signals
3. Links
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

27. 3. Links - What is Link?
•An outbound link is a link *on* one of your Web pages that points
to someone else's Web page.
•An inbound link is a link on someone else’s Web page that points
to your Web page.
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

28. Old Way – Quanity over Quality
More Links = More Popular
Website A
Website B
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

29. Link Best Practices
Penguin, Panda & Hummingbird
• User Friendly
• Look Natural
• “Earned Links”
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

30. Link Best Practices
• Major Directories
• Niche & Geo-Targeted Directories
• Social Posts, YouTube Videos
• Forums, Blog Comments
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

31. Link Building Warnings!
•Do not use Link Farms
•Do not use the same anchor text for all of your links
•Do not link all to the same page – your home page
•Don’t make posts and link to irrelevant sites and forums
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

32. 1. Content
What are the ways we can
produce content?
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33. 1. Content
Blogs
•
•
•
•
Informational / How To Articles
Industry News
Company Updates
Opinion / Commentary on Articles
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

34. Blogging Best Practices
At Least 350 words
Mention one of you your Keywords
Include “internal” links to
appropriate pages on your website
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35. What is Google’s Solution to
Content Issues
Publisher Tag and Authorship
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36. Google Publisher & Author Tag
 Publisher – Links Your Google+ to
Your Website and Vice Versa
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

37. Google Authorship
 Links your Google+ Profile to The
Content You Create
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

38. 2. Social Signals
• Need Social Activity / Social Signals
• Be Active on Social Media and Social
Distribution Platforms
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

39. Social Signals
Social Media
Top 5 That I Focus On
1. Google +
2. LinkedIn
3. Facebook
4. Twitter
5. YouTube
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

40. Social Signals
Social Distribution
Sample Sites
• Flickr
• Reddit
• Delicious
• Stumble Upon
• Offsite Blogs
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

41. Social Signals
Easiest Way to Start
•
•
•
•
Post Blog Content on All Social Channels
Include a Link back to the Full Article
Include a Picture
Include some related Hashtags
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

42. Convert Traffic to Leads &
Paying Customers
Make Sure Your Site Looks Good
On All Platforms
Responsive Website
www.Client.ChampionOnlineMarketing.com/portfolio
Click “Responsive Web Design”
Select “Responsive Device Tester
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

43. Convert Traffic to Leads &
Paying Customers
Easy Contact Information
• Clear Easy to See Phone Number
• Above and Below the Fold
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

44. Convert Traffic to Leads &
Paying Customers
Multiple Ways to Contact
• Phone
• Email
• Contact Us
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

45. Convert Traffic to Leads &
Paying Customers
Call To Action – Enticing Offer
• Multiple Levels
• Free Tips, Consumers Guide,
Valuable Free Information
• Free Consultation, Analysis
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

46. Connect
• Lead Nurture
• Build Your Relationship and Trust
• Automated email follow up
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

47. Master Plan for Huge Success
• Generate Traffic to Your Website
• Convert Into Leads & Paying Customers
• Make it Easy for Them to Contact You
• Provide Multiple Calls to Action
• Follow Up and Close
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.

48. To Get Resources From This
Presentation
Email:
cnelson@championonlinemarketing.com
Subject Line: NCO Resources
More Information on Services:
916-467-9482
This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.