Learning via technology is the focus of many incoming students in today’s colleges and universities, so it is imperative that library staff embrace new technologies in order to stay relevant. This session will focus on how St. Petersburg College librarians, Gail Lancaster and Chad Mairn, have implemented several innovative technological services to assist students in finding and evaluating information. This presentation will include: the use of many web-based products that can be modified for use by libraries; unique methods in incorporating library services into the college’s course management system; how to successfully market these services to student and faculty, and how to measure the effectiveness of these new services.