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Global Marketing

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Ch Usman Waheed
Ch Usman Waheed

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Global Marketing By Usman Waheed +923006641921
Chap 01 Global Marketing
GLOBAL MARKETING ,[object Object],[object Object]
Defining Global Marketing ,[object Object],[object Object]
Defining Global Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Global Marketing ,[object Object],[object Object]
Defining Global Marketing ,[object Object],[object Object],[object Object]
The Global Marketing Environment ,[object Object],[object Object],[object Object],[object Object]
Why Should Firms Engage in Global Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should Firms Engage in Global Marketing? ,[object Object],[object Object],[object Object]
Why Should Firms Engage in Global Marketing? ,[object Object],[object Object],[object Object],[object Object]
Why Should Firms Engage in Global Marketing? ,[object Object],[object Object],[object Object],[object Object]
What is Unique about Global Marketing? Country market environments different ,[object Object],[object Object],[object Object]
What is Unique about Global Marketing? Country market environments different ,[object Object],[object Object],[object Object]
What is Unique about Global Marketing? Country market environments different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Unique about Global Marketing? Country market environments different ? ,[object Object],[object Object],[object Object],[object Object]
Marketing Mix Politics - How Do Government Influence the Four P’s ? ,[object Object],[object Object],[object Object],[object Object]
Why Should We Study Global Marketing ? ,[object Object],[object Object],[object Object],[object Object]
Thank You!
The Global Economic Environment Global Marketing
What’s happening? ,[object Object],[object Object],[object Object],[object Object],Why and what are the implications?
THE ECONOMIC ENVIRONMENT ,[object Object],[object Object]
The Local Economy - The Country Where Marketing Takes Place ,[object Object],[object Object],[object Object]
The Local Economy - The Country Where Marketing Takes Place ,[object Object],[object Object]
The Local Economy - The Country Where Marketing Takes Place ,[object Object],[object Object]
The Local Economy - The Country Where Marketing Takes Place ,[object Object],[object Object],[object Object]
The Regional Economy ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Regional Economy ,[object Object],[object Object],[object Object]
The Regional economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Regional Economy ,[object Object],[object Object],[object Object]
The Global economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Global Economy ,[object Object],[object Object],[object Object]
THE GLOBALIZATION OF THE U.S. ECONOMY ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!
Chapter 03 The Financial Environment
The Financial Environment ,[object Object],[object Object]
Key Features of the global Financial System ,[object Object],[object Object],[object Object]
Key Feature of the Global Financial System ,[object Object],[object Object],[object Object]
Key Feature of the Global Financial System ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing exchange Risks Through Spot Transactions and Forward Transactions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing exchange Risks Through Spot Transactions and Forward Transactions ,[object Object],[object Object],[object Object],[object Object]
Financial Institutions and Their Roles in Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Institutions and Their Roles in Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Global Currency Market and Its Major Players ,[object Object],[object Object],[object Object],[object Object]
Thank You!
Chapter 04 THE POLITICAL AND LEGAL ENVIRONMENT
THE POLITICAL AND LEGAL ENVIRONMENT ,[object Object],[object Object]
Why Do Governments Intervene? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Interventions ,[object Object],[object Object],[object Object],[object Object]
Types of Interventions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Intervention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing Political Risk - Estimating the likelihood of Governmental Intervention ,[object Object],[object Object],[object Object],[object Object]
Assessing Political Risk - Estimating the likelihood of Governmental Intervention ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Political Risk Through Lobbying, Proactive Measures, and Insurance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Political Risk Through Lobbying, Proactive Measures, and Insurance ,[object Object],[object Object],[object Object],[object Object]
Managing Political Risk Through Lobbying, Proactive Measures, and Insurance ,[object Object],[object Object],[object Object]
Thank you!
Chapter 05 The Culture Enviroment
THE CULTURAL ENVIRONMENT ,[object Object],[object Object]
Characteristics of Culture - What They All Have in Common ,[object Object],[object Object],[object Object],[object Object]
Low-Context and High-Context Cultures - Verbal And Nonverbal Messages Determine meaning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monochronic and Polychronc Cultures - Hall and Hall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture and Verbal Communications - Understanding Through language ,[object Object],[object Object],[object Object]
Culture and Nonverbal Communication - Can Actions Speak Louder Than Words ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture and Nonverbal Communication - Can Actions Speak Louder Than Words ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self-Reference Criterion - Unconscious Reference to One’s Own Cultural Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding Cultural Universals Can Help Marketers Develop effective Product Strategies
Thank you!
Chap 06 Global Product Strategies
GLOBAL PRODUCT STRATEGIES ,[object Object],[object Object]
What Is a Product ? ,[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product management (Product-Market Portfolio Matrix) ,[object Object],[object Object]
The U.S. Economy and the Product Composition of Its exports ( Largely High-Value-Added Products )
Competitive Product Developments
Chap 07 Global Pricing Decision
Global Pricing Decisions ,[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object]
Strategic Issues in Global Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Issues in Global Pricing ,[object Object],[object Object]
Strategic Issues in Global Pricing ,[object Object],[object Object],[object Object]
Strategic Issues in Global Pricing ,[object Object],[object Object],[object Object],[object Object]
Terms of Payment ,[object Object],[object Object],[object Object],[object Object]
Terms of Payment ,[object Object],[object Object],[object Object]
Modes of Payment ,[object Object],[object Object]
Modes of Payment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Modes of Payment ,[object Object],[object Object],[object Object],[object Object]
Modes of Payment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chap 08 Global Logistics Channels
GLOBAL LOGISTICS CHANNELS ,[object Object],[object Object]
Features of Global Logistics ,[object Object],[object Object]
Features of Global Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features of Global Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Direct Channel of Global Distribution - Dealing directly with Overseas Middlemen or Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Direct Channel of Global Distribution - Dealing directly with Overseas Middlemen or Consumers ,[object Object],[object Object],[object Object],[object Object]
The Direct Channel of Global Distribution - Dealing directly with Overseas Middlemen or Consumers ,[object Object],[object Object],[object Object],[object Object]
The Direct Channel of Global Distribution - Dealing directly with Overseas Middlemen or Consumers ,[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object]
Designing a Distribution Channel Within a Host Country - Important Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Channel Alliances - Relationships Evolve ,[object Object],[object Object],[object Object],[object Object]
Managing Channel Alliances - Relationships Evolve ,[object Object],[object Object],[object Object],[object Object]
Managing Channel Alliances - Relationships Evolve ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Channel Alliances - Relationships Evolve ,[object Object],[object Object],[object Object],[object Object]
Evaluating Channel Performance - Measurement Criteria ,[object Object],[object Object],[object Object]
Chap 09 Global Promotion Strategies
GLOBAL PROMOTION STRATEGIES ,[object Object],[object Object]
Elements of the Communication Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Advertising - Any Paid Form of Nonpersonal communication Where the Sponsor Is Identified ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Advertising - Any Paid Form of Nonpersonal communication Where the Sponsor Is Identified ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object]
Global Personal Selling - Keeping Buyers Happy, the Firm Informed ,[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object]
Global Public Relations - Tools for Building a Favorable Image ,[object Object],[object Object],[object Object],[object Object]
Chap 10 Global Business Involvement
GLOBAL BUSINESS INVOLVEMENT: MARKET ENTRY STRATEGIES ,[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object]
Factors Influencing Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors Influencing Entry Strategies ,[object Object],[object Object],[object Object]
Factors Influencing Entry Strategies ,[object Object],[object Object],[object Object]
Stages of Business Involvement ,[object Object],[object Object]
Stages of Business Involvement ,[object Object],[object Object]
Chap 11 Strategic Global
STRATEGIC GLOBAL MARKET MANAGEMENT ,[object Object],[object Object]
Strategic Analysis ,[object Object],[object Object],[object Object],[object Object]
Strategic Analysis ,[object Object],[object Object],[object Object]
Strategic Analysis ,[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object]
Strategic Predispositions ,[object Object],[object Object],[object Object],[object Object]
Some Global Strategic Considerations ,[object Object],[object Object]
Some Global Strategic Considerations ,[object Object],[object Object]
Chap 12 Ethics and Global Marketing
ETHICS AND GLOBL MARKETING ,[object Object],[object Object]
Why Ethics? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Ethics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Philosophies ,[object Object],[object Object],[object Object],[object Object]
Ethical Philosophies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Philosophies ,[object Object],[object Object],[object Object]
Ethical Philosophies ,[object Object],[object Object],[object Object]
Ethical Codes for Marketing --How Some Firms Help manages Ask the Right Questions Before Making Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Codes for Marketing --How Some Firms Help manages Ask the Right Questions Before Making Decisions ,[object Object],[object Object],[object Object],[object Object]
Some External Factors Encouraging Ethical Consideration by Executives ,[object Object],[object Object]
Some External Factors Encouraging Ethical Consideration by Executives ,[object Object],[object Object]

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