1. Foodservice Solutions

2. Agenda
• Who is Gilbert’s Craft Sausages?
• Manufacturing Process
• Competitive Advantages
• Flavor Varieties
• Trends and Summary
How can we help drive premium sausage and hot dog
sales at your foodservice venues?
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3. Who is Gilbert’s?
• Gilbert’s Craft Sausages is the
local, family-owned marriage of
great sausage and the principles
of the craft beer revolution
 High quality ingredients
without the chemicals
 Foster brand loyalty and
passion
 Consumers refuse to go back
to mainstream sausage and
hot dog products
Enjoying Gilbert’s beer brats
Sheboygan-style :
Two to a hard roll!
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4. Gilbert’s Craft Sausages Vision
Create and market high
quality, flavorful, value-add sausages
“Affordable Indulgence”
Comfort food made with high quality,
simple ingredients in convenient,
responsible packaging
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5. Manufacturing Process
• Our unique manufacturing process
is relatively new to the US, but has
been popular in Europe for over 25
years
• Industry-Best Collagen Co-
Extrusion Process
– Co-extruded beef collagen casing
provides the best snap without the
tough chewiness of a natural casing
• Cooked-in-Package
– Product is packaged and vacuum-
sealed and then conveyed through a
hot water cook tank to reach a
minimum internal temperature of 160
degrees
– Provides a Fresher Flavor due to
oxidative stability, along with
enhanced shelf life and food safety
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6. Gilbert’s Competitive Edge
How can we help enhance the perception of your foodservice /
hospitality venues?
Convenience &
Quality & Flavor Safety & Shelf Life
Value
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7. Quality and Flavor
• Quality and Flavor are our most important drivers
• Many consumers object to sausage because they’re unsure about
the quality of ingredients used
 Our beef products use Beef Sirloin for consumer confidence, a
firmer bite and slightly leaner nutrition profile
 Our unique cook-in-package process provides oxidative
stability for the Freshest Flavor
 We don’t use MSG, Corn Syrup, Lactates, Diacetates,
Erythorbate, or Sodium Nitrite
• We offer unique and innovative flavors, as well as traditional items
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8. Convenience & Value:
Single-Serve or 8-ct Packaging
• Single-Serve Links  We individually-
wrap each link in quick-peel
film, separated by a perforation
– Vendors can tear off one link at a
time, or open all 4 at once
– The wrapping is microwave safe and
safe in boiling water
• Can steam in the package, in
microwave (~25 seconds) or…
• Hold in hot water indefinitely for
fast service with zero flavor loss
– Provides added convenience, eliminates
leaky packages, and greatly reduces
product waste due to spoilage and
uncertainty about freshness
• Higher volume applications can use
8/20 oz packaging in Quick-Peel film
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9. Safety & Shelf Life
In the US, between 2007 and 2010, more than 93 million pounds of
meat, egg, and poultry products were recalled due to food safety issues.
• Gilbert’s Craft Sausages provides safe product with an
extended shelf life without using artificial preservatives
– Cook-in-Package technology greatly reduces the risk of
bacterial contamination (no need for inhibitors)
– Our products carry a “Best if used by” refrigerated shelf life
of 180 days. Never-frozen products provide better flavor and
texture.
– Individual links eliminate consumer worries about cross-
contamination and spoilage of opened packages
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10. Foodservice Flexibility
• Sports & Entertainment
– As S&E concession consumers become more discerning, our
quality and simple ingredients will stand out.
– Levy serves premium S&E venues that deserve premium products.
• Education
– Healthier options are replacing traditional “belly fillers” in school
cafeterias. Our beef items contain 29% - 33% less fat than USDA
standard.
– Kids love hot dogs. Why not give them a frank without the sodium
nitrite, MSG, and mechanically separated chicken?
• Business & Industry
– Professional cafeterias need a wide variety of products with a
common denominator of high quality.
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11. Flagship:
Uncured Beef Smoked Sausage with Bleu Cheese
• Unique flavor combination with bleu cheese and herbs
• Made with Beef Sirloin
• Gluten-Free, No MSG
• No added Nitrites or Nitrates except those naturally occurring in sea salt and celery
powder
• 29% less fat than USDA standard
• 23% less sodium than previous formulation
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12. A Fine-Tuned Classic:
The Froman – Uncured Beef Franks
• Made with Beef Sirloin
• Gluten-Free, No MSG
• No added Nitrites or Nitrates except those naturally occurring in sea salt and celery
juice powder
• Firmer texture and better bite than typical hot dog products
• 33% lower fat than USDA standard for hot dogs
• 25% less sodium than previous formulation
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13. Traditional with a Twist:
Gluten-Free Pork Beer Bratwurst
• The only Gluten-Free Beer Brat on the market
• Gluten-Free category is expected to double in the next 4 years
• Return to traditional bratwurst spice profile without the need for off-tasting
lactates and diacetates
• Made with Lakefront Brewery’s New Grist Gluten-Free Beer
• We’re proud to use a great, local craft beer in our brats
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14. Bold & Innovative:
Smoked Sausage with Pork, Mozzarella, Chipotles and Lime
• Gluten-Free, No MSG
• No added Nitrites or Nitrates except those naturally occurring in sea salt and celery
powder
• Bold flavor combination that’s a big hit with consumers:
• Smoky heat of Chipotle Peppers
• Natural Mozzarella Cheese
• Subtle Lime Zest to brighten the flavor
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15. Hot New Flavor:
Beef & Jalapeno Smoked Sausage with Lime
• Gluten-Free, No MSG
• No added Nitrites or Nitrates except those naturally occurring in sea salt and
celery powder
• Smoky beef with the heat of jalapenos balanced by the subtle brightness of
lime zest
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16. Gilbert’s: On Trend
“Hot Dogs could not be any hotter. I believe this hot dog
revival is catching a very nice tailwind of the better burger revival.”
- Trend-watcher Nancy Kruse at the NRA show in May 2012
• Hot Dogs and Sausages can be used as a “culinary blank
slate”
– Top with chef-inspired or region/culture-specific
ingredients
• Foodservice hot dogs and sausages should not be treated
as commodities
– When everyone uses the same products, differentiation
in flavor and price is impossible. Why not use Gilbert’s
instead?
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17. Summary
Gilbert’s provides high-quality products with great flavor that
will enhance the perception of your foodservice venues.
• High quality products with
simple ingredients at
competitive prices
• Unique flavors
• Packaging options based on
application
− Reduced food waste of
single-serve links
− Mass convenience of 8-ct
packaging For more information, please visit us at:
GilbertsSausages.com
facebook.com/GilbertsCraftSausages
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