SlideShare a Scribd company logo
1 of 25
Download to read offline
Cédric Giorgi
Cookening Co-Founder & CEO
@cgiorgi @cookening
www.cookening.com
#mystartupstory
The Story
September 2011 – The Idea 
+	
  
April 2012 – Defining the Cookening Experience
April 2012 – First Specifications
March – June 2012 First Meals
«	
  We	
  also	
  could	
  exchange	
  experiences	
  and	
  ideas	
  
about	
  our	
  countries	
  during	
  the	
  dinner	
  we	
  had	
  
together.	
  It	
  was	
  a	
  really	
  cultural	
  experience	
  being	
  with	
  
them!	
  »	
  
«	
  We	
  would	
  highly	
  recommend	
  them	
  to	
  anyone	
  [...]	
  
the	
  endless	
  wonders	
  of	
  French	
  cuisine.	
  Be	
  sure	
  to	
  take	
  
them	
  up	
  on	
  their	
  offer	
  to	
  cook	
  dinner,	
  you	
  definitely	
  
will	
  not	
  regret	
  it.	
  »	
  
«	
  We	
  took	
  up	
  their	
  offer	
  to	
  have	
  dinner	
  with	
  them	
  
which	
  we	
  really	
  enjoyed.	
  It	
  was	
  nice	
  geGng	
  to	
  know	
  
them	
  beHer.	
  »	
  
May 2012 – First Meal
May 2012 – First Internal Release
June 2012 – Logo and name announced
June 2012 – Cookening.com Live
June 2012 – The Cookening Brigade
June 2012 - Business Cards
September 2012 - Teasing
November 2012 - Private Alpha Release
December 2012 – First hosts’ tables
January 2013 – The Art of Cookening Magazine
March 2013 – First meal through Cookening
April 2013 – First « Apéro » at the office
May 2013 – Public Launch
May 2013 – Public Launch
June 2013 – Collaborative Dinner
June 2013 – Cookening in the Press
July 2013 – Cookening Content Srategy
September 2013 – More and more Hosts and Meals
September 2013 – Cookening Video
The best is yet to come
www.cookening.com

More Related Content

More from Cedric Giorgi

LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting CulturesLeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting CulturesCedric Giorgi
 
Offline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écranOffline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écranCedric Giorgi
 
Thinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startupThinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startupCedric Giorgi
 
Secrets of a good Pitch
Secrets of a good PitchSecrets of a good Pitch
Secrets of a good PitchCedric Giorgi
 
Food & Tech Startups
Food & Tech StartupsFood & Tech Startups
Food & Tech StartupsCedric Giorgi
 
Lift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative EconomyLift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative EconomyCedric Giorgi
 
Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?Cedric Giorgi
 
Social Media Tools - Fly or Die
Social Media Tools - Fly or DieSocial Media Tools - Fly or Die
Social Media Tools - Fly or DieCedric Giorgi
 
Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol - Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol - Cedric Giorgi
 
L’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétitionL’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétitionCedric Giorgi
 
Launching your service into the French Market
Launching your service into the French MarketLaunching your service into the French Market
Launching your service into the French MarketCedric Giorgi
 
Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?Cedric Giorgi
 
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Cedric Giorgi
 
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC ToulouseIdentité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC ToulouseCedric Giorgi
 
Mobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMCMobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMCCedric Giorgi
 
Solutions Alternatives
Solutions AlternativesSolutions Alternatives
Solutions AlternativesCedric Giorgi
 

More from Cedric Giorgi (17)

LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting CulturesLeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
 
Offline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écranOffline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écran
 
Thinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startupThinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startup
 
Secrets of a good Pitch
Secrets of a good PitchSecrets of a good Pitch
Secrets of a good Pitch
 
Food & Tech Startups
Food & Tech StartupsFood & Tech Startups
Food & Tech Startups
 
Grenoble
GrenobleGrenoble
Grenoble
 
Lift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative EconomyLift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative Economy
 
Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?
 
Social Media Tools - Fly or Die
Social Media Tools - Fly or DieSocial Media Tools - Fly or Die
Social Media Tools - Fly or Die
 
Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol - Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol -
 
L’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétitionL’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétition
 
Launching your service into the French Market
Launching your service into the French MarketLaunching your service into the French Market
Launching your service into the French Market
 
Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?
 
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
 
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC ToulouseIdentité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
 
Mobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMCMobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMC
 
Solutions Alternatives
Solutions AlternativesSolutions Alternatives
Solutions Alternatives
 

Recently uploaded

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 

Recently uploaded (20)

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 

The cookening story