1. Internet Marketing Practices Week 6: Review Alan Chen, 2011

6. Then take right action

8. 網路分析像羅盤和地圖，而不是 GPS 。 如果上山健行 80 小時只做一次確認， 他幫不了你。 統計上來說， 1,067 筆以上的資料，可以讓判斷的誤差縮小在 3% 以內 ; 2,401 筆以上就縮小到 2%; 10,000 筆以上就縮小到 1% ( 不可不知的矽谷網路行銷學 )

11. E-mail marketing

15. Try your best to let librarian know your book

16. Do not cheat

18. http://www.youtube.com/watch?v=4hAgiIXuNbs

19. Community & PR plays an even important role

21. Search result rating

23. How easy/hard the page can be understood

25. Differences between Ads Format iClone Cost/download Cost/Registration - Keyword - Network CTA - Keyword - Network

28. http://www.reallusion.com/event/im_landing/default.asp

30. Page view increased 43%

31. Bounce rate dropped 25% = ?/month additional views (mostly new visitors!) = $? value

33. e.g. Starbucks vs. 7-11

36. Affordance

37. Knowledge in the head/in the world

38. Cognitive aids

39. Natural mapping Source Source Source: Don't make me think (book)

41. Affordance: Let users know how to operate it

42. Knowledge in the head/in the world

43. Cognitive aids

44. Natural mapping Source Source

46. Affordance

47. Knowledge in the head/in the world: what users have learned, in the virtual world and real world

48. Cognitive aids

49. Natural mapping

51. Affordance

52. Knowledge in the head/in the world

53. Cognitive aids (memory aids): visual clues on what you are doing, or what to do

54. Natural mapping

56. Affordance

57. Knowledge in the head/in the world

58. Cognitive aids

59. Natural mapping: the relationship between controls and effects. Labels can be faulty Source: The design of everyday things

61. Reallusion's and other sites' example

63. http://adwords.blogspot.com/2011/04/learn-how-to-remarket-your-adwords-ads.html

64. (Depending on how you define 'Convert')

69. Trust professionals

70. Sounding Subjects

71. Balance too much and too less information

72. Considering different mail clients

73. Mail body design: landing page

74. Convince users in 51 seconds

77. Effective to use

78. Easy to learn

79. Easy to use

80. Easy to remember

81. Efficient to use

82. Low error

83. Satisfying to use

84. What you can do after spending 10 hours here?

86. = 100% increase

87. = Sales increase from 10 copies to 20 copies

88. Can you create another 100% from your part of job?

90. Well-thought Plan

91. Action with controlled variant

92. Review , based on correct data

93. (And repeat the loop)

97. That's all for this topic , any question?

98. Feedback from Last week

100. 愛旅遊，不需任何理由 (encourage traveling, not directly link to credit card)

101. 今日好康 : 超來勁 ! 炭火燒肉吃到飽 x 台灣尚青無限暢飲下殺 59 折 ... (use food & discount to attract clicking)

102. 不只是塑化劑，果汁飲料 的真相大揭露 (direct)

103. 特價 6 折起！錢變薄、事難成、肥難減…別擔心，跟著這樣做，萬事皆可達！ (direct, topics that people concern)

105. newsletter design

106. (open rate 10% to 20% vs. conversion rate 3% to 6%)

110. Incentive to purchase

111. Clear section cut

112. Customized link for each book

114. Do not require many scrolling

115. Clear background

116. Avoiding too many text (use links)

117. Use consistent icon in all media

118. 1. Simple layout & msg 2. Three topic 3. Meaningful icons

119. 1. Simple layout & msg 2. Three major points 3. Meaningful icons

120. 1. Simple layout & msg 2. Clear title 3. Meaningful icons

121. 1. Use main images to introduce 3 new features . gyroscope . video recording / editing . voice control 2. Additional features in smaller space 3. Clear and easy to catch key points

123. Clear message (can be aided by images)

124. Benefit to the readers?

125. Simple layout

126. Bright color is more preferred than dark tone

127. Tell users what to do