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innovation@salesforce
Chris Fry
SVP Development
About Us:
          First Cloud Company to Exceed $2.0 Billion Annual
          Run Rate
          34% Revenue Growth Y/Y in Q1 FY12
                                                                                                                                                                     504


                      $2.1 Billion+                                                #4                                                                          457
                                                                                                       Fastest Growing
                     Annual Revenue Run Rate                                                           Company 2010                                     429


                                                                                                                                                  394
                                                                                                                                           377

                                                                                                                                     354

                                                                                                                              331
                                                                                                                       316
                                                                                                                 305
                                                                                                           290
                                                                                                     276
                                                                                               263
                                                                                         248

                                                                                   217

                                                                             192
                                                                       177
                                                                 162
                                                           144




                                                                                                                                                                             Quarterly Revenue ($M)
                                                     130
                                               118
                                         105
                                    91
                               83
                          72
                     64
                55
     41    46
35
                                                                                                                             Revenue through fiscal quarter ended 04/30/11
Culture to Innovate
Days between Major Releases




                     Features Delivered per Team


2000   2001   2002   2003     2004      2005       2006
Unpredictable
 completion of
 projects or initiatives
Lack of Visibility
Resource Bottlenecks
Infrequent Customer Feedback
Transformation Results

        Features Delivered per Team




        Days between Major Releases



 2000     2001     2002     2003      2004   2005   2006   2007
ADM Rhythm & Release Cadence


Release                     Release                        Release                 Release




  Feb     Mar   Apr   May     Jun     Jul     Aug    Sep     Oct     Nov   Dec   Jan




                                            Monthly Rhythm
What is ADM?
                                Lean

                  Self-organizing       Continuous integration
Agile
                           Time-boxed            Self-correcting
        Ftest - Selenium
                                       Re-factoring
  Transparent    Collective Code Ownership
                                             Early Feedback
     Code Reviews       Iterative
                                          Just-in-time
                  Predictable releases
                                               Debt free
  Continuous
     Improvement        Always Potentially Releasable
125+
Scrum Teams @ Salesforce
Scaling Agile
                                                Scrum of
                                                Scrum of                            Technical Operations
                                                Scrums




                  Platform Division      Applications Division   Infrastructure Division

                          Scrum of              Scrum of               Scrum of
                          Scrums                Scrums                 Scrums

                                                                                            Shared Resources



 Scrum Teams                                                                               UI Design     Doc
(with dedicated
  Dev & QA)

                                                                                            System
                                                                                                       Usability
                                                                                             Test


                  Work
                  group               Work
                                      group
Disruptive Organization
Align the entire company




                  Where do we want to be?

              What values are important to us?

                   How we will get there?

    What obstacles do we need to recognize and overcome?

               How will we measure success?
PTOn! is designed to
inspire the creativity of
our individual
contributors.


Take the space to do
the great things that you
are passionate about
(even if they are outside
the objectives of the
scrum team)

10/26/2011        27
Continuous Innovation
Continuous Innovation

Painless, No Hassle Upgrades
30 Major Releases
Every Customization & Integration
Automatically Upgraded
Always Have the Latest Innovations
& Technology
Investment in Automation
Disruptive Technology
Cloud Services


                    Content
                  Management

          Mobile                       OLTP
                        Packaging                   SOQL         API Access to
                                                    Query       Data & Metadata


         Search

                                                                          Business
                                                                    Intelligence / OLAP
     Batch
   Processing                                        Multi-tenant
                                   Web MVC          programming
                BPM (workflows,    Framework      language (Apex)
                  approvals)      (Visualforce)
Site Architecture Overview

                      Tenants (e.g., a company)
                       known as “organizations”

                      Each organization has users
                        – From 1 to 100,000s
                        – Each username maps to a
                          single organization-id
  680,000+ Custom
  Objects (Tables)
                      Single code base
  24+ Production        – Only 1 version to support!
    Instances

     ~8 DBAs
Higher Purpose   Culture of Innovation   Disruption
What is ADM?




ADM (Adaptive Delivery Methodology) is an Agile
  discipline that is specific to salesforce.com. It employs
  Scrum project management framework, adopts certain
  extreme programming practices and is based on lean
  principles.

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Continuous Innovation at Salesforce

  • 2.
  • 3.
  • 4.
  • 5. About Us: First Cloud Company to Exceed $2.0 Billion Annual Run Rate 34% Revenue Growth Y/Y in Q1 FY12 504 $2.1 Billion+ #4 457 Fastest Growing Annual Revenue Run Rate Company 2010 429 394 377 354 331 316 305 290 276 263 248 217 192 177 162 144 Quarterly Revenue ($M) 130 118 105 91 83 72 64 55 41 46 35 Revenue through fiscal quarter ended 04/30/11
  • 7.
  • 8.
  • 9. Days between Major Releases Features Delivered per Team 2000 2001 2002 2003 2004 2005 2006
  • 10. Unpredictable completion of projects or initiatives
  • 12.
  • 15.
  • 16. Transformation Results Features Delivered per Team Days between Major Releases 2000 2001 2002 2003 2004 2005 2006 2007
  • 17. ADM Rhythm & Release Cadence Release Release Release Release Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Monthly Rhythm
  • 18. What is ADM? Lean Self-organizing Continuous integration Agile Time-boxed Self-correcting Ftest - Selenium Re-factoring Transparent Collective Code Ownership Early Feedback Code Reviews Iterative Just-in-time Predictable releases Debt free Continuous Improvement Always Potentially Releasable
  • 19. 125+ Scrum Teams @ Salesforce
  • 20. Scaling Agile Scrum of Scrum of Technical Operations Scrums Platform Division Applications Division Infrastructure Division Scrum of Scrum of Scrum of Scrums Scrums Scrums Shared Resources Scrum Teams UI Design Doc (with dedicated Dev & QA) System Usability Test Work group Work group
  • 22. Align the entire company Where do we want to be? What values are important to us? How we will get there? What obstacles do we need to recognize and overcome? How will we measure success?
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. PTOn! is designed to inspire the creativity of our individual contributors. Take the space to do the great things that you are passionate about (even if they are outside the objectives of the scrum team) 10/26/2011 27
  • 28.
  • 29.
  • 30.
  • 32. Continuous Innovation Painless, No Hassle Upgrades 30 Major Releases Every Customization & Integration Automatically Upgraded Always Have the Latest Innovations & Technology
  • 35. Cloud Services Content Management Mobile OLTP Packaging SOQL API Access to Query Data & Metadata Search Business Intelligence / OLAP Batch Processing Multi-tenant Web MVC programming BPM (workflows, Framework language (Apex) approvals) (Visualforce)
  • 36. Site Architecture Overview  Tenants (e.g., a company) known as “organizations”  Each organization has users – From 1 to 100,000s – Each username maps to a single organization-id 680,000+ Custom Objects (Tables)  Single code base 24+ Production – Only 1 version to support! Instances ~8 DBAs
  • 37. Higher Purpose Culture of Innovation Disruption
  • 38.
  • 39. What is ADM? ADM (Adaptive Delivery Methodology) is an Agile discipline that is specific to salesforce.com. It employs Scrum project management framework, adopts certain extreme programming practices and is based on lean principles.

Notas do Editor

  1. OLTPCreate “Tables”, “Columns” (Custom Objects / Fields)Query with SOQL (Salesforce Object Query Language)Declarative and API access to Data and MetadataBusiness Intelligence / OLAPReal-time Analytics (reports / dashboards)Application Server Multi-tenant Programming Language (Apex)Web MVC Framework (Visualforce Pages)BPMWorkflows / Approval ProcessesBatch ServicesScheduled / Batch Apex CodePackagingInstallable cloud applicationsSearchContent ManagementMobileAnd many, many more!