CSC Case Study: 4 Steps to Securing Management Sponsorship for Your Enterprise 2.0 Initiative (CSC-only portion of presentation presented at JiveWorld October 2009)

1. 4 Steps to Secure Management Support for Your Social Collaboration Initiative CSC C3 I CONNECT. COMMUNICATE. COLLABORATE. Claire Flanagan John Macioci John Chambers

2. CSC: Global Technology and Business Services Company We’ve Helped Clients Achieve Competitive Advantage from Every Major Technology Wave Across the globe ― when delivery is critical Market-leading corporations and major government agencies partner with us when delivery is critical to their mission Our 90,000+ professionals serve clients in more than 90 countries 50-year track record of client service excellence NYSE and Fortune 200 Fortune “Most Admired Company” Greater percent of knowledge workers Collaborative culture with challenge of bringing together global, highly matrixed professionals

3. Business Problem CHALLENGES

4. TWO METHODS FOR BRINGING ENTERPRISE 2.0 INTO YOUR COMPANY

5. METHOD ONE WING IT Geek and Poke © Oliver Widder http://geekandpoke.typepad.com/geekandpoke/2009/08/how-to-become-an-enterprise-20.html

6. METHOD TWO CREATE A BUSINESS CASE THAT TIES TO YOUR COMPANY STRATEGY http://www.dilbert.com/strips/comic/2005-10-31/ DILBERT: © Scott Adams/Dist. by United Feature Syndicate, Inc

7. MAKING THE BUSINESS CASE IT’S NOT JUST A DOCUMENT IT’S A PROCESS

8. 4 Steps in Making the Business Case for Enterprise 2.0 Socialize. Revisit. Revise. Review Review Review

9. Step 1: Be Credible - Do Your Homework

11. Step 2: Define Goals and Establish Sponsorship

12. Step 3: Evaluate Options

13. Step 4: Recommend Approach

14. 4 Steps in Making the Business Case for Enterprise 2.0 Socialize. Revisit. Revise. Review Review Review Review 5 x

15. Step 5: Pilot as Final Stage

16. “ WHEN ADVOCATES TALK, BRANDS GROW ” * * “Blank” by TwentyTwo Squared - http://www.youtube.com/watch?v=Nl9fvn8c_Eo C3 <3’S OUR ADVOCATES

19. Lessons Learned

20. THANK YOU Claire Flanagan Twitter: cflanagan Linked In: http://www.linkedin.com/in/cflanagan Blog: http://cflanagan.wordpress.com/ CSC C3 I CONNECT. COMMUNICATE. COLLABORATE.