5. Integrate your social media plan
into your communications
and marketing plans
The basics
6. Important things to think about:
Your brand (e.g. charity: water)
What are my goals?
How am I integrating this campaign with other marketing
and communications strategies
Before starting a campaign...
7. Plan Plan Plan!
Content creation
Key messages
What connects fans to my Cause?
Keep it fresh, interesting and creative
Make a strong visual impact, especially on Facebook
Campaign tips
8. Use a social media management tool, e.g. Hootsuite
Schedule content in advance
Monitor brand mentions
Monitor keywords
Analytics
Monitor brand mentions