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Campaign tips facebook and twitter
Campaign tips facebook and twitter
Carla Ferreira
Community Manager. GivenGain Foundation.
Facebook & Twitter:
Tips for integration with campaigns
Integrate your social media plan
into your communications
and marketing plans
The basics
Important things to think about:
 Your brand (e.g. charity: water)
 What are my goals?
 How am I integrating this campaign with other marketing
and communications strategies
Before starting a campaign...
 Plan Plan Plan!
 Content creation
 Key messages
 What connects fans to my Cause?
 Keep it fresh, interesting and creative
 Make a strong visual impact, especially on Facebook
Campaign tips
 Use a social media management tool, e.g. Hootsuite
 Schedule content in advance
 Monitor brand mentions
 Monitor keywords
 Analytics
Monitor brand mentions
Trends and hashtags
Capitalise on memes
Capitalise on memes
Capitalise on memes
Capitalise on memes
Capitalise on memes
Capitalise on memes
Integrate online with offline elements
Activists. Tools.
Campaign tips facebook and twitter
Campaign tips facebook and twitter
Thank You.
@GivenGain @carlaferreira1
www.facebook.com/givengain
www.givengain.com

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Campaign tips facebook and twitter