Integrated Communication Plan for a Political Party - All these points are my own thoughts

1. Jana Rajyam You rule the Country

3. Jana Rajyam You rule the country

8. Time Line & Road Map Ahead 2008, November Launch of Jana Rajyam 2009 - 2011 Welfare Activities, Addressing people 2011 State Election Constitute in Middle Class areas in Cities like Chennai, Coimbatore, Salem 2011 – 2016 Keep Doing Welfare Activities and Promotion of the Party Through out, Development of Party 2016 State Election Constitute in Whole Tamil Nadu 2016 Launch the Party in States of South India 2021 Launch The Party in Whole India

9. Research Factors

12. Perceptual Map of Political Parties in Tamil Nadu Others MDMK Tamil Manila Congress AIADMK DMDK PMK DMK High Performance Low Performance High Involvement Low Involvement JR

14. STP

15. STP

16. Communication Market Analysis

22. Consumer Behavior

25. CREATIVES

27. Logo & Tagline

29. Print Ad 1 (Tamil)

30. Print Ad 2

31. Print Ad 3

32. Print Ad 4

33. Print Ad 5

34. Outdoor

37. Promotional Activities

41. Media Plan

42. Medias to be used

43. Mass Media Priority

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