1. César Pérez Aznar
cesar.perez.aznar@gmail.com

2. “If you can’t measure it
you can’t improve it”
Lord Kelvin

3. Set of technologies, processes and solutions that allow
corporations to obtain a better understanding of their business
context.
Productivity
BI Costs
Uncertainity
Transparency
Complexity
Agility
Obsolescence
Innovation
CPM
E2.0 BPM

4. Goals Budget
Marketing
Market Assesment
Deal identification
Sales
Brand
Development Leads qualification
Hand-off
Ad&Promotions Sales closure
Lead Advocacy Account
Development
Achievements Profit & Loss

6. CPM Gobernance
Department
Analytical
IT Reporting
Heroes
1 Thruth, N Displays

8. BI Influence in
organisation

9. • Measure ROI !!!
• Combine big initiatives with small actions
of quick implementation
CPM • Better not delivering transactional grain to
executives… look for proper aggregations.

12. $?
Genis Roca. TEDxGalicia
“… any product pushed by digital
pressure should be redesigned as a
service”
http://www.youtube.com/watch?feature=player_detailpage&v=kMXZbDT5vm0#t=845s

13. “If you can’t measure you can’t manage”
“Join to win”
“Read the experts”
“Same language same goals” CPM
“Attach a GPS to your strategy”
“Truth is outside there….”
People
“Measure your transformation in advance”

14. cesar.perez@eu.sony.com cesar.perez.aznar@gmail.com
http://twitter.com/#!/cesarperezaznar
http://es.linkedin.com/in/cesarperezaznar