1. Social Media Best Practices:
Own your story.

3. Mastering the social media landscape can be the difference
between "like" or "#fail" for your brand.
-
The fastest growing media are being shaped by the
consumers themselves. The opinions they express in social
media are highly trusted, widely shared and can have
significant short and long-term impact on your brand.
-Nielsen

4. OBJECTIVES
1. Cultivate social media engagement
2. Build thought leadership within the
social landscape
3. Effectively manage your online
reputation

5. The ‘Big Four’
• Twitter
• Facebook
• Tumblr
• GOOGLE +

6. A New Social Agenda
• Social Media has gone from a publishing platform to a
primarily interactive space evolving into INTERMEDIA
• Intermedia : means that audience members and content
producers engage each other between media channels, often
with content from one platform affecting content from the
other.
• Separate from the competition by leveraging creative
technology to monitor and converse with new audiences
interested in news and politics: e.g. Instagram + npr
• Provide access for more meaningful interaction with shows
and content: trendspotting, TweetChats, multi-media Blogging

7. Intermedia Tools &
Resources
• KLOUT: influence measurement based on you and your networks’
ability to influence, the amount of people and by how much
• Twitter for Newsrooms, #TfN: Resource hub created by Twitter
Team
• Convotrack: Track an entire conversation surrounding a blog post
or Web page (just enter URL)
• Google Insights: compare search volume patterns across specific
regions, categories and properties
• Seesmic: social media management app

8. Thought Leadership
• Good content producers are intrinsically social: facilitate
honest, relevant, entertaining information.
• Your social voice and conversation should “sound” like your
brand and reinforce its messaging
• Stay on Trend: Ensure the content you produce is relevant to
audiences (use Google Hot Trends daily)
• Listen and Understand your audience: deliver information
your audience is discussing, asking and expects.

9. E-Reputation
Management
Your professional presence on the web: what, how,
when you place information online and what is said
about you via:
• Search Engines
• Blogs and Websites
• Social Media Sites

10. E-Reputation
Management
Protecting Your Current Jobs: 8% of companies have
fired someone on the basis of social media mistakes
including:
• Conflicting associations
• Inappropriate/salacious language
• Negative or non-existent digital presence
• Compromising photos
• Unflattering information about character or
performance

11. Your Strategy
• Get online and create a definitively positive presence
• Use Google Alerts and regularly Google your name
• Monitor social media sites regularly for mentions,
tagged photos and comments about you
• Post MSNBC content and your own information on a
regular basis
• Use SEO to ensure your preferred articles are at the
top of results of your name
• Ask for removal of inaccurate or unflattering posts or
tags

12. CONNECT
• Twitter@pces
• Facebook.com/patricia.cesaire
• About.me/patriciacesaire
• Linkedin.com/patriciacesaire

13. Thank You!