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Textual Analysis of Music Videos




The video I’m analysing is by DJ Fresh ft Rita Ora for the track Hot right
now. The music belongs to the drum and bass genre, which is often
associated with the rave scene. The video is full of dance which is a
characteristic of the drum and bass genre.
‘Going crazy were not even started’                                            ‘turn it up right now’
                                 In the video the audience may not be
                                  able to identify a direct link between
                                   the lyrics and the visuals. However
                                      there are subtle connections.
‘put your hands in the air’                                       ‘I don't need close shouts oh oh oh’
The music is very fast paced which is
conventional for the drum and bass        S
genre. The editing matches the fast       l
pace of the music. In the middle of the   o
track it slows down and so does the       w
visuals, the shots are slowed down to
match the beat and the cutting is also    M
slowed down.                              o
                                          t
                                          i
                                          o
                                          n


                           Fast paced
                           cutting
Throughout the video there are close ups of
the artist and a mixture of medium and
long shots of the artist performing solely.
The video represents the artist as fun, lively
and has a urban feel. Rita Ora is relatively
new artist on the music scene and although
she has not made many music videos
yet, the video for hot right now does give
the same representation of the artist
although the videos are very much
different.




                                                    In the video for hot right now, the
                                                 artist wears hot pants and a crop top
                                                 which shows off a lot of her body but
                                                  despite this the video does not give
                                                   the impression that the artist is on
                                                                         sexual display.

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Hot right now analysis

  • 1. Textual Analysis of Music Videos The video I’m analysing is by DJ Fresh ft Rita Ora for the track Hot right now. The music belongs to the drum and bass genre, which is often associated with the rave scene. The video is full of dance which is a characteristic of the drum and bass genre.
  • 2. ‘Going crazy were not even started’ ‘turn it up right now’ In the video the audience may not be able to identify a direct link between the lyrics and the visuals. However there are subtle connections. ‘put your hands in the air’ ‘I don't need close shouts oh oh oh’
  • 3. The music is very fast paced which is conventional for the drum and bass S genre. The editing matches the fast l pace of the music. In the middle of the o track it slows down and so does the w visuals, the shots are slowed down to match the beat and the cutting is also M slowed down. o t i o n Fast paced cutting
  • 4. Throughout the video there are close ups of the artist and a mixture of medium and long shots of the artist performing solely. The video represents the artist as fun, lively and has a urban feel. Rita Ora is relatively new artist on the music scene and although she has not made many music videos yet, the video for hot right now does give the same representation of the artist although the videos are very much different. In the video for hot right now, the artist wears hot pants and a crop top which shows off a lot of her body but despite this the video does not give the impression that the artist is on sexual display.