This paper examines how school choice in Chile is impacted by the availability of information on school quality. It finds that while parents claim to prioritize quality, in practice they often choose schools based on proximity. By analyzing a natural experiment where test score information was sometimes public and sometimes not, the paper shows that when given information, parents make choices more in line with school quality rather than just distance. The results suggest that more transparent information can help parents make better-informed decisions about school choice.