Choice Hotels Scandinavia has 158 hotels across Scandinavia and the Baltics under various brands like Comfort Hotels, Quality Hotels, and Clarion Collection. They have partnered with Cenium AS since 2002 to implement dynamic pricing across their hotels. Using Cenium's tools, they have been able to shift 60% of bookings to dynamic rates, increasing revenues by 38% compared to an 8% market increase. Cenium provides interfaces that support Choice's distribution and rate strategies by allowing real-time rates on different channels and multi-property management. Future enhancements may include optimized pricing systems and an integrated distribution hub.

1. Revenue Management & Distribution Choice Hotels Scandinavia Cenium AS Hostec London, February 18 Carl Oldsberg, Director of Revenue Management

3. Hotels Vilnius Estonia Lithuania Tallinn Latvia Total 158 (20.528 rooms) (162 incl projects) Norway 70 (8.708 rooms) Sweden 70 (8.289 rooms) Denmark 14 (2.133 rooms) Finland/ Baltikum 4 (398 rooms)

4. Brands Total 158 Comfort Hotels 27 Quality Hotels 59 Quality Resorts 12 Clarion Collection 40 Clarion Hotels 20

6. Demand Volume Weekdays Mon Tue Wed Thu Fri Sat Sun Capacity

7. 0 Number of Bookings Days to Arrival 1 2 3 4 5 6 7 8 9 10 11 12 Average Pick-Up (Business Segment) 100% Demand

8. 0 Number of Bookings Days to Arrival 1 2 3 4 5 6 7 8 9 10 11 12 Average Pick-Up (Leisure Segment) 100% Demand

9. Distribution Strategy 2006 2009 2007 2008

12. Fixed Rates Rate Days Mon Tue Wed Thu Fri Sat Sun Rack Agreement City High Hotel High Normal Shoulder Low

13. Dynamic Rates Rate Days Mon Tue Wed Thu Fri Sat Sun Rack City High Hotel High Normal Shoulder Low BAR

14. Dynamic Rates Rate Days Mon Tue Wed Thu Fri Sat Sun Rack City High Hotel High Normal Shoulder Low BAR Agreement Rate

15. Dynamic Rates Rate Days Mon Tue Wed Thu Fri Sat Sun Rack City High Hotel High Normal Shoulder Low BAR Agreement Rate Web

16. Dynamic Rates Rate Days Mon Tue Wed Thu Fri Sat Sun Rack City High Hotel High Normal Shoulder Low BAR Agreement Rate Web

19. Food for thoughts Sensitivity of Hotel A Profit Price Index Call Center Hotel Website Third Party GDS

21. Food for thoughts Call Center Hotel Website Third Party GDS

22. Thank You! ?