A presentation made to pitch the concept of using social media more strongly in the marketing of the Rotterdam School of Management. ---------------------------- Images are the property of their respective owners. Unfortunately, those owners are unknown to me. I really need to take better notes.

1. I would like to make RSM the
most talked about
business school in Europe.
{ 7 Exciting Slides Follow }

2. 88% of companies in Europe
use social media regularly.
2/3 of the global internet population
visit social networks.
Britons, Australians and Americans spend
over 6 hours on social networks weekly,
... so where is
RSM?

3. Many top schools
are already doing it...
# US School Admissions Twitter Grade Official Facebook
Blog
1 University of Chicago (Booth) Yes 92 (Booth_Insider) Yes, 2,411 Fans
2 Harvard University Yes 97.5 (HBSMBA) Yes, 4,445 Fans
3 Northwestern University (Kellogg) Yes 99.5 (kelloggschool) Yes, 1,503 Fans
4 University of Pennsylvania (Wharton) Yes 99.8 (WHARTON) Yes, 11,715 Fans
5 University of Michigan (Ross) Yes, 9! 87 (rossthought) Yes, 2,366 Fans
# European School Admissions Twitter Grade Official Facebook
Blog
1 London Business School Yes, 2! 99.1 (LondonMBA) Yes, 5,343 Fans
5 Insead Yes 97.1(InseadKnowledge) Yes, 3,362 Fans
6 IE Business School Yes 97.5 (IEBusiness) Yes, 3,789 Fans
11 IESE Business School No 95.2 (IESEBs) Yes, 435 Fans
15 IMD Yes, 7! 97.5 (IMD_Bschool) Yes, 6,377 Fans
Sources: Business Week B-School Rankings, Financial Times Business School Rankings (2010)
& HubSpotʼs Twitter Grader (http://twitter.grader.com)

4. How will
A mistake that any company can make is taking
on social media without a plan or without a
commitment.
RSM do To build RSMʼs profile using the web...
weʼll need strategy and participation.
it?
We will
start
simple...

5. With a strategy
for each channel
1. Blogging – Used for sharing the news of RSM alumni,
admissions & marketing department, teaching & research
faculty, and current students.
2. Twitter – Live blog special RSM events, updates on
overseas visits and alumni events. Always short ideas!
3. Flickr – Share life at RSM with a photostream. Pictures are
worth a thousand words.
4. Facebook – Allow alums and applicants to associate
themselves with their favorite business school.

6. Measuring We will expand our applicant pool by providing more
information about the business school experience,
everything
so we will measure trends in application sources.
along the We will gain notoriety and visibility by allowing community
members to easily cite and link to our sites online,
way.
so we will measure mentions and links.
We will encourage RSM community relationships by being
present on social media platforms,
so we will measure the frequency and quality of
participation.
We will get recognized by businesses, enhancing the
employability of our alums,
so we will measure visits to our sites by recruiters.

7. I leave you with one final thought...
“Concealed talent brings
no reputation.”
– Desiderius Erasmus

8. Thank you for watching & taking the
{ }
first steps.
I look forward to continuing this Christopher Englund
+1 860 577 0773
conversation. cenglund@mba10.rsm.nl