1. Filtrowanie tre!ci
Dylematy operatorów serwisów spo"eczno!ciowych
Przemys!aw Walasek
Wierzbowski Eversheds
Aula Polska #64, 21 kwietnia 2011 rok, Warszawa

2. #$%&'()*+$,-&',./$-0 12%,3*&2-(4,'*&('5)-
6,')$65)-64(7,/8+(./$()2/9
:'8,3267*)-;*%*6,<= *1)(<*&
;$,'8>()6<$-?@,'69,16
A"-<)$,&+$*--AB""
!"

3. "#$%&'(
) *+#$%,-'&.'&/0$1$%/2*0%/3/&'4#52.%167'/(#
) *2#83&9&.'&/0&''120*2&/$767.'&/0$9#&6:0+.'16:0
90$1$%/2&/
) -57/6:#919.'&/0&0*+#$%,-'&.'&/0%16:0+.'16:
!

4. "#$%&#'$()*%+$,-.)/ 01-. %+12&3#+)
4 5+)6*7&#3$,*1*5#$%+)7(,'0*.+#8'&)'09$7&:$)(#;*3$&)<)=(18'&*
>*5+)6*13%17&#3$&)=(18'&
? @+$A317#*$)7&)31B&#(&#C
? 7&)+,D13()*7&)31B18EF
7&#3$)*1*5#$%+)7(,'0*.+#8'&)'09$7&:$)(#;*3$&)<)=(18'&*G*
(&#$7<1'$(#*@(&#B1H=&7&#(&#*31-.A%@*>*5+)6*
13%17&#3$&)=(18'&
!

5. "#$%&'() !"#$ %&"'()*&+
* +%,-.'/01&$/' '+'2#34-5.6'&#7'%'2,&#,.
8%4$9:'2;2,&;9:.7%$(9#
* +#$%&'() -'<94;.=#> 7,6?./@4#$.4,94;&,.=#> 2#$@4,.'.
+$48%,2&;6.9:,%,-7$%4$.7%$(9#
!

6. "#$%&'()*+$+(,-%./012$,-#$%&'()*3$4-*-(/
5 +467&,3(,84+$)34%&)8$&.,34.3,/%39/
5 43(:+#-2$.+4*';*&+$%-)*8(&%+%6*32$:&63.6<3$.+$(/4*-),+.&3$
,4306&2$)-),3#+,-(+
5 ;-)=/./%+.&3$,4306&> ?@A
5 #/;3:$B&*.3)/%-$8(&348.(/%+.-$.+$=4*367/%-%+.&3$
B3*=4+%.-67$,4306&
5 )=4+%+$!"#$%&'(#')
!

7. "#$%&'()&*(+,$#&-.+%/(-*0$12,3$4&5-3+
6 !"#$%&'(")*'"+,'(-+).'/'0&$-0"#)"12'3$1$,4%+5-12
6 78 !"#!$%&'()*+,'-. (+/012345*)6+758*7'&2')6+%9%(0.812+
&80'#'/0'+(+)1:!+8'7%901;1/0'+91875'(/1-+&80'#':/%<)0+:!9+
("358*,'/0'+-1-=>
6 ?=758170"*+&*5123*(*+%&/%"8.)1+"0@ &%+%&7%(01&80':/%<)0+/01+
7%(0//*+"3'/%(0A 7581"82%&*+(+5%8(%-!+0+"2!31)8/*,+
(*2%58*"3*('/0!B+75818+54;/1+"35%/*B+"*"31,4(+31)6/0)8/*)6+
%)65%/*+0+0&1/3*C02')-0B+-'2+31; 0/"35!,1/34(+31)6/0)8/*)6+
/'&8%5!+,%;:0(*)6+&80@20+31)6/%:%$0%,+)*C5%(*,=>
!

8. "#$%&%'"()(*'+,-'".%$/01 234,.%/45
6 789,1:#;4%;40'.<$9;49;=.<'>1&9$?&'&',0$&4,40'#00$@19@#00$
6 A'BCC!'$9D>'"E8'#40$&,F0G'4;,1%;.G4'F9H9&4EF%I ".%$/01 89'
F%4;,1%/9&%;4%',=,10J>'K4/1$>GE.0L9',1&9$F9;0L9'#$F0F'
(>84%H/0 *%L4.
6 "E8'98&9I%&.F='F%#=1%I M3"'9'FL98;9NO 9H9&4EFD>'
K4/1$9&%;4%'4'H/9D9&%;4%'&,F=,1D4.<'1$0N.4'F'#$%&0J'
0>$9#0G,D4J
6 PF0.F;4D'L0;0$%/;=Q'1%D4',=,10J'H/9D9&%;4%'4'K4/1$9&%;4%'
9L$%;4.F%IH='1%G0J;4.: 10/0D9J>;4D%.=G;ER'#$%&9'89'9.<$9;='
8%;=.<'9,9H9&=.<'9$%F'9L$%;4.F%IH=',&9H98: 4;K9$J%.G4'
!

9. "#$%&%'()*$+%, -./'+0%1
2 "#$3+4%5 67.8+916:&';#$:<+6='9+.9+$:&>'&'.+$&?.?+'+0%1 &'
67@9+6AB?+'@%$C.3+@?%'3@%6:&'97&%$7&1BD
2 E19%@?+'47'FG"'7'3%6$+.'H&?+431I ?'H&?%$1J74@+J7'
3%&?%478?+@?%I 7#+$%97$%'.+$&?.C'&'#$31#%46C'
#7&9%$3%KLB1BD'.?M @%$C.3+N
2 O3+B3@?6'J+@+$%,@1P
67@B+#BK%'67@91@C%BK?
9+J7'.%8+J7'@%$C.3+@?%'
!

10. "#$%&'()*#+$,-#$%./0120(*34)/43*$4*,5#(6*
5#$4206&+*7(50),8(#4 6*904:2$428;
< =!"#$%&'()*+$#,+-.%& /"'0 12"3+.-2 4-'0#%"5",+6%)*&#,#72)*+8)8/#
2"%'6.($#$8%&*+9 ,'%&'0(":#)5&#%)1"5+-8#%)').*+8%"#0)(+;#');&;#
*)2$'%-*+";#,#12%&'%<"=8+>>
< =?)'0"'",)*+-#@+A02$#,&("2%&'0$468-7"#)A7"2&0;#BCD#4-'0#
*+-,&'0)28%)468-:#1"*+-,)E @+A02#0-*#$,%7AF.*+)#4-.&*+-#)5'"A$0*+-#
+.-*0&8%*-#1A+(+>#G#'%8%-7HA*"=8+:#4-=A+#,#12%-'%<"=8+#,+-A"(2"0*+-#
."8/".%+<"#."#*)2$'%-I 1"."5*-7"#2".%)4$:#/"'0 12"3+.-2 4-'0#
%"5",+6%)*&#$12%-.*+-7"#'12),.%)*+)#02-=8+#,#'1"'H5#12")(0&,*& +#
(";1A-('",&>>
< =B".-A#5+%*-'",&#*+-,&("2%&'0$468& "8%&,+'0&8/#;"EA+,"=8+#
+.-*0&@+()84+#,#8-A$#%)1"5+-E-*+)#.)A'%&;#*)2$'%-*+";#*+-#%)'<$7$4-#
*)#"8/2"*F 12),*6>J
;*?%#+&*?%@,$4.+*AB)C*D#(3+64.+*6*E(:FC#.C*$*)/0(*GHIGJIHGGK*#IL*,%./I*(&-MN*OJPQGJ
!

11. #$%&'()*+,
- .$,/$,)010/2,%3+,40,$5$637)&(,83'9:$60%30,9:+;<3
- =5$637)+&,90&3,4$>+,)$190? %0@$>$%2,A:)+),17/,6,
A:)2A0/&0<B,1)<)+CD'%2<B
- .)2,60:9$,83'9:$60? /$5:$6$'%3+E,
F 6)C'G/2,63)+:(%&$6+
F A@01)<)2)%0,:+'0<*3,),62/06<043
F )4%3+*1)+%3+,:2)2&0,1A$:D6,A:06%2<B
F :2)2&$H,A$/60>+%3+,1909(1(,B$19 A:$I3/+:0
- J$)637)0%3+H,83'9:$60%3+,*0&$,%0:)G/)3+,(@09630*7<+,3,
)63G&1)0*7<+,1&(9+<)%$;? )C@01)0%30,630:2C$/%2<B,
630/$4$;<3,$,%0:(1)+%30<B,
!"

12. "#$%$&'()*+,-+%#&'.&/$01 2 3456#$7-,4*+)-8$+
9.6-7$7'+$:$74;&*8+<$.6%#$=4>*#-?++
@ (*,6#-5,-+:-&-+6#*0(4+A967$#B7C
@ %#$D#-E+3456#9);('+A,%F+7+$%-#(49+$+.9E'+8$,6#$5,*C
@ :5$8$7-,4*+%#&*>+9E4*.&(&*,4*E+6#*0(4+G+%#&*>.;>$7' 6#':+
#$&.6#&'D-,4-+.%$#B7
@ 8$.&6'+$:(4;H-); %$>E4$6'+9%#-7,4$,*+>$+6#*0(4+A7'>-7(B7C
@ :#-8+4E%5*E*,6-()4+.'.6*E9+I+96#-6-+.6-69.9+<$.6 %#$=4>*#-
?+J*>/9D+%#$%$&'()4+%#$3*.$#B7+KF+L-#6'+4+MF+N-#84*74(&-+
!!

13. Wierzbowski Eversheds
#$%&'()*+,-%,
(./*+,-%,*!01!2,
33430!*5,'-6,7,
8$./**90:*""*;3*;3 <33
=,>-*90:*""*;3*;3 <3!
+%,#-.&/0!120*0&#3
8$./*90:*""*;3*;3 <<?
@'6$)A-.,7/7,.,-$>B$C$'-D$E-/@.
!!!"#$#%&'#(&")*
!"