Zebrafish transparency provides a process for practical, creative resolution of business intelligence inefficiencies or issues that looks for an improved future result. Today the "knowledge revolution" is upon us, but the hearth of this revolution is not the electronic links common in every office. Ironically, while the knowledge revolution is inspired by new information systems, it takes human systems to realise it. This is not because people are reluctant to use information technology. It is because knowledge involves thinking with information. If all we do is increase the circulation of information, we have only addressed one of the components of knowledge. To leverage value-creation-focused knowledge, we need to enhance both thinking and knowledge