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Zebrafish International 2011 ©
Transparency in
Economic Validation of Projects
By Capturing Uncertainty
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2Zebrafish International 2011 ©
‘’ Economic Validation – Business Cases’
Familiarisation with the design, creation and communication of Business Case elements with
Decision Advisor™ tool developed at Stanford University.
 economic key benefit communication via customised design.
 better convince Stakeholders with strong (operationally linked) economic arguments.
 capturing uncertainty caused by unexpected economic climate changes.
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3Zebrafish International 2011 ©
What is the link ?
Example ‘’Airport Collaborative Decision Making Project Influence Diagram’’
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4Zebrafish International 2011 ©
How much ? Example ‘’A-CDM Undiscounted Cash Flow Analysis’’
M Euros
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What is important ? Example ‘’Sensitivity Analysis’’
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What if I go wrong? ‘’Net Present Value Variability and Risk’’
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7Zebrafish International 2011 ©
Expected Results for A-CDM Business Cases
1) capturing systematically and controlling all economic information at one site.
2) building business project intelligence collectively.
3) entering (unknown or less familiar) uncertain commercial inputs and to measure their impact on
cost and benefit expectations.
4) focused and transparent communication about economic benefits.
5) updating and analyzing dynamic business expectations frequently.
6) saving time and manpower.
7) giving higher chance to reach relevant decision-makers attention/buy-in.
8) improving project success.
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8Zebrafish International 2011 ©
Expected Results for Decision Makers
Harvard Business Review ©
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9Zebrafish International 2011 ©
Questions ?
Harvard Business Review ©

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