Google penguin updates past, present and future

@impactana @cemper @lnkresearchtool @linkdetox
Christoph C. Cemper
Google Penguin Updates
past, present and future!

About
Christoph C. Cemper
SEO & Marketing since 2003
Founder & CEO of
 LinkResearchTools
 Link Detox
 Impactana

ABOUT
20 (soon 21) SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
• Link Opportunity Review
for risk of potential links

ABOUT
4 SEO Tools ONLY for Google Penalties
• Link Detox
• Link Detox Screener
• Competitive Link Detox
• Link Detox Boost

ABOUT
Find content and people that make an impact.
New Product for
• Content Marketing
• Video Marketing
• Influencer Analysis
Webinar June 29
http://impct.at/ImpactanaWebinar

WHAT IS
GOOGLE
PENGUIN?
It‘s an automated Spam Fighter.

Natural Links VS Unnatural Links

History of Google Penguin Updates
THOUSANDS OF VICTIMS…
Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)
Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)
Penguin Everflux – December 10, 2014

LINK BUILDING
changed
http://webcertain.tv/vod/5-past-keynote-christoph-cemper-link-research-tools/1234

What Penguin
hates?

Google Penguin hates
◦ Low Quality Links
◦ Over Optimized Anchor Text
◦ Keyword Stuffing
◦ Paid Links
◦ Automated Spam Links
◦ Link Directories
◦ Article Directories
◦ Free For All (FFA)
EVERYTHING
THAT IS
EASY AND CHEAP
This is unacceptable

What Penguin
loves?

Google Penguin likes
Penguin likes
Natural Links
On Topic Links
Diversified Anchor Text
EVERYTHING
THAT IS
NATURAL
YEAH!

lrt.io/semrush-3

„MAYBE
WON’T HELP,
BUT WON‘T HARM"

Cheaper cheaper cheaper
CHEAPER
CHEAPER
CHEAPER
CHEAPER
CHEAPER
CHEAPER

Link spam tactic
Press Releases with over-
optimized anchor text

Link spam tactic
Link directory spam and paid
sponsor links

„strong“ BLOG LINKS

Link spam tactic
Links with optimized anchor text
in articles

Link spam tactic
Sidebar links with
over-optimized anchor text

Profile Links
roses roses roses roses roses and…

Link spam tactic
Forum signature spam with
optimized anchor text

@impactana @cemper @lnkresearchtool @linkdetox@linkdetox @cemper @lnkresearchtool
lrt.io/semrush-111

„HIGH PR“ BLOG POSTS

Everybody does that…

And then…

What Penguin
loves?

lrt.io/semrush-7

the biggest change
Penguin
brought

past: price per LINK!
Price per Link Price per Link Price
per Link Price per Link Price per
Link Price per Link Price per Link
pro Link 11 Cent… COME ON!

now: risk per LINK!
how
might
your
link
harm
?

GOOGLE
PENGUIN
PENALTY

NEGATIVE SEO

http://lrt.io/semrush-spam-examples

What to
DO?

Link Risk
Management

Recover
your site from a Google Penalty
Protect
from new bad backlinks and negative SEO
Build
Safe links with audited Link Detox Risk
Ongoing Link Audit Process

with
Competitive Link Detox
Link Alerts
Link Opportunity Review Tool

Competitors´ strongest safe backlinks

Check your competitors´ new backlinks

Check risk of your new potential links

Link Detox modes

Check your potential backlinks

Link Detox Risk

with
Disavow File Audit
Relaunch Tool = Link Juice Recovery (LJR)

Disavow File Audit

RECOVER LINK JUICE
Website Relaunch Tool =
Link Juice Recovery (LJR)
◦ Find links to missing pages
◦ 301 Redirect them in minutes!

The Future of Penguin

The Future of Penguin
◦ Penguin Everflux
◦ Ongoing Updates
◦ Updates per industry, language, country
◦ No more BIG BANGS
◦ Ongoing risk assessment and cleanup needed

Interesting News

LinkDetoxOne.comEnglish, German, Russian, Polish, Turkish, Spanish, Portugese

BUZZ - IMPACT

BUZZ - IMPACT
But also
Spammy &
Unnatural
Links

Impactana measures Impact
(and Buzz of course, too)

◦ Monitor your competition
◦ Learn what works and made an impact
◦ Look at the right numbers
◦ Buzz is distribution, volatile, easy to fake
◦ Impact is the long term effects that we‘re after
◦ Find and use best practices for your content
◦ Reach out to Influencers that made an impact
Content Marketing that makes an impact

http://impct.at/toolbarchrome

www.linkdetox.com
www.linkdetoxone.com
www.linkresearchtools.com
feedback@linkresearchtools.com
Thank you so much!
ALL THE LINKS IN HERE
lrt.io/semrush-webinars
www.impactana.com
hello@impactana.com

Google penguin updates past, present and future

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