1. Internet Marketing for Baby
Boomers and Beyond
Think. Do. Review.
The Internet made simple.
@mahoneyinternet @minetmarketing #thinkdoreview

2. What do you have in
common?
• retirement communities
• medical rehabilitation
center
•
•
an assisted living facility
in-home care company or
Who are
•
individual professional
Seniors only communities you?
• Travel and recreation
• Financial services
• medical centers and offices
• hospitals

3. Feeling a little...
lost, overwhelmed?

4. Or perhaps have just too much on your plate?

5. What is this about?
• searches done locally last month in relation
to hospice care providers: 324,000
• number of results when searching for
‘hospice care providers’: 9,210,000
IN the US only:
• 40% of Facebook users are over 35
• 23,939,880 between 35-44
• 17,865,100 between 45-54
• 10,838 between 55-64
• 6,450,360 over 65

6. How to Get Started
in 3 Basic Steps

7. Why

8. • What are your goals? How will
Step 1 you measure the success of
those goals?(increased revenue,
lower cost per lead, higher
conversion rate)
• What are the consequences of
not reaching those goals?
(layoffs, out of business, cut in
pay)
• What is happening in your
industry?
• What resources do you have?
(time, money, people)
• Who is your best customer?

9. What Some Examples:
are 1. Raise visibility and awareness in
the overall market by increasing
social media reach by X
the 2. Drive X more traffic to the website
3. Generate X # of leads for sales
4. Increase new sales by XXX%
goals? 5. Cross sell XXX% current XYZ
customers
6. Reduce overhead costs by
streamlining and automate sales
and marketing tasks to
maximize sales representatives
time.

10. Goals and Consequences

11. Industry
• What changes are happening
in your industry?
• Is it more or less competitive?
• How is the competition
attracting customers?
• Where do you stand?

12. Resources? • Budget= $1500- 5000 per
month
• Software tools:
$250-2000
• Ad spend: $500-1000
• Outside Services= $1000
and up
• Time= min 5 hours per
week
• People= who has the knowledge,
experience, or ability to learn within the
organization? Who can you collaborate
with in sales to align the marketing
messaging and report results with?

13. Your BEST customers
(It’s not everyone.)

14. Step 2
• Wireframe
• Design
• Development
• Content Creation
• Social Media
• E-commerce
• Campaign Creation and
launch

15. Tools & Tactics for Step 2
PPC Advertising
Video Plays, Advertising
Interactive Video
E-commerce
CMS, SEO, Social Media monitoring & response,
Lead Nurturing, Blogging, Marketing Analytics
Forums, Advertising, Networking, SEO
SEO, Networking,
Customer Service

16. How will you use the tools?
• Online Advertising. Capture immediate low-hanging fruit with
targeted online PPC campaigns while building the SEO and social
media presence.
• SEO. Optimize the current site for target keyword phrases to appear
to Google search.
• Social Media. Not many are engaging effectively on social media.
Social media will enable you to find new customers, connect with
current ones, and increase SEO. (Search is now more based on
social)
• Blogs. Educate consumers with expert advice. Regular blog articles
drives traffic with SEO and social media.
• Email marketing. Cross sell current customers and nurture new
leads with timely follow-up.
• Online Video. Convert more traffic with short video to raise
awareness and connect with audience.

17. • Web Traffic Sources
Step 3 • Blog Analytics
• SEO Ranking
• Social Media Reach
• (Campaign) Click Through Rate
(CTR)
• Conversion Rate (CR)
• Cost per Lead (CPL)
• Lead to Customer Rate (LCR)
• Average Order Value (AOV)
• Customer Lifetime Value (CLV)

18. Tools for Step 3

19. Testing & Optimization
(What’s bad can be good, what’s good can be great...)
The goal of education is not just knowledge, but action.
It is only through experience that we go from knowledge to understanding.
• A/B testing
• Multivariate testing

20. What now?

21. You can start today.
Email me at carole@minternetmarketing.com
for an initial marketing audit and consult.
Or ask about our private training programs for
you, your staff, or your association group.
Visit my online calendar and pick a time to chat
that works with your schedule:
tungle.me/carolemahoney
Think. Do. Review.
The Internet made simple.