Can we invest in your business?

Can We Invest In
Your Business?
Copyright © Angello Capital Partners LLP, 2011. All rights reserved.
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Wednesday, May 18, 2011

About Angello
• New Bri@sh investment group with ambi@ons 
to grow across Emerging Europe
• Ini@al ac@vi@es 100% focused on Moldova
• Makes equity investments
• Targets SME businesses
• Welcomes proposals from
  the ICT sector

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Equity Investment
• Investment is shared:
– The investor invests cash
– The entrepreneur invests eﬀort (“sweat”)
• Investor and entrepreneur co‐own the 
business
• Risk is shared equally
• The ﬁnancial investment never needs to be 
repaid
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What Entrepreneurs Say

Will you invest in 
my business?

4


What Investors Say

Can we invest in 
your business?

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Investment Criteria
• All investment companies apply their own 
criteria to investment decisions
• Even the best investment proposal can be 
refused when it does not meet an investor’s 
criteria
• Being good is not enough
• There must also be a good match

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1. Status of Plan

My business is more than just an idea. It is 
either already opera@ng or I can produce a 
detailed business plan to demonstrate how 
it will work

YES / NO

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2. Detailed Financial Plan

I have detailed ﬁnancial projec@ons to show 
how my business should become proﬁtable 
in the next 3‐5 years

YES / NO

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3. Ra7onal Basis

I can provide evidence or ra@onal 
arguments to explain why my ﬁnancial 
projec@ons should be taken seriously

YES / NO

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4. Key Diﬀeren7ators

I understand the compe@@ve landscape in 
my sector in Moldova and I can explain why 
my business will succeed in winning market 
share

YES / NO

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5. Legal Ownership

I own or can legally obtain rights to all 
assets necessary to operate my business

YES / NO

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6. Honestly

My business plan assumes that all laws will 
be observed, accoun@ng prac@ces will be 
transparent and fully auditable, and all 
applicable taxes will be paid

YES / NO

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7. Posi7ve Social Impact

My business will have a posi@ve impact on 
the community and will contribute to the 
sustainable development of Moldova

YES / NO

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8. Job Crea7on

Investment in my business is likely to result 
in new jobs being created

YES / NO

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9. Human Resource Prac7ces

My business will not exploit people for 
proﬁt – fair salaries will be paid, good 
working condi@ons will be provided, and 
labour laws will be respected

YES / NO

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10. Financial Needs

My business needs investment in the range 
$150,000–$500,000

YES / NO

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11. Debt Free

My business has no signiﬁcant debts that 
will need to be repaid using funds invested 
by Angello

YES / NO

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12. Full Informa7on Sharing
I understand that if my business accepts 
investment from Angello, I will need to 
provide regular, honest repor@ng of 
progress, and Angello authorized 
representa@ves will have the right to access 
all business premises and informa@on for 
audit purposes at any @me
YES / NO
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Conclusions
• It is vital to understand an investor’s “success 
criteria”
– To avoid was@ng your own @me
– To help you to shape your business plan to match 
the investor’s requirements
• If you were able to answer “YES” to all our 
ques@ons then Angello would like to hear from 
you!
info@angello.com
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Can we invest in your business?

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